Course Code: acb
You can't look into the future. Or can you? In this first lesson, you'll explore how to find your own niche within your chosen craft. Then, you'll learn about resources for spotting future trends and making your business a success!
You've heard the expression "It's all in a name." But how do you determine which business name tells the public what you're all about? In this lesson, you'll get some foolproof guidelines for choosing the name that's right for your business. You'll also learn how to secure your name and design a logo your customers will remember you by.
Claiming your own work space is thrilling and scary at the same time. In this lesson, you'll explore your options, from the home studio to the retail space. Most important of all, you'll learn the secret to choosing the right one for you.
In this lesson, you'll learn how to design your new work space for increased productivity and safety. The lesson will talk about setting up workstations, choosing work surfaces, lighting, organizing and storing craft supplies, and going green. Then, you'll learn how to buy your supplies in bulk to maximize your profit.
What makes marketing in the arts and crafts business different from marketing in most other enterprises? You'll know the secret when you finish this lesson. You'll also know how to create a marketing strategy to get the word out about your new business. How will you put this plan into action? With tried-and-true marketing tools you'll learn here too!
Figuring out how to price your work can feel like a mystery that might even stump Sherlock Holmes! If you aim too high, your products won't sell, and if you aim too low, you'll be out of business before you know it. In this lesson, you'll discover a formula for arriving at the best price while leaving yourself enough wiggle room to be flexible. You'll also learn how to protect your work through copyrights and through insuring your business against loss or damage.
Thinking of you-the-salesperson can sometimes make you-the-artist feel like you've been dropped into the Twilight Zone! But everyone has an inner salesperson. In this lesson, you'll find out how to see sales in a new light—one that meshes with your personality and creative integrity.
How do you get your craft products into the marketplace? In this lesson, you'll explore how to get your crafts into retail stores at wholesale prices, place your products on consignment, and approach galleries and develop long-term relationships with them.
Retail is competitive, and you have to know your stuff to succeed. Whether it's the ins-and-outs of how to sell retail through craft parties, or some of the principles of setting up your own retail store, it's in this lesson! You'll also learn how and where to sell retail to a worldwide market on the Internet.
There are thousands of craft shows every year, so how can you find the best (most lucrative) craft shows to be in? In this lesson, you'll learn what the insiders know: how to find the best shows and what you'll need to get into them. You'll also see how to plan the details of travel and lodging and get an idea of what to bring along to ensure a smooth craft show experience.
Once you're in a craft show, you'll need to pull those craft lovers out of the aisles and into your booth! In this lesson, you'll discover how to design booths and displays that draw people in and how to keep them there with compelling demonstrations, solid craft fair sales, and smart marketing techniques.
Teaching can be fulfilling both financially and emotionally, and it can also be a great marketing tool for the rest of your business! In this lesson, you'll learn how to find teaching opportunities, design your curriculum, and price and promote your class. By the end of this lesson, the final one, you'll have everything you need to approach your local craft supply store, art school, or continuing education department with a professional proposal for your class.
Shirley George Frazier is an entrepreneur, best-selling author, and popular speaker at trade shows and small business events. Her business advice has been featured on CNBC, Food Network, and LiveWell Network; and her tips have been published in CNN Money, Entrepreneur, and Costco Connection. Shirley's passion for education inspires creative people to achieve their goals.
There are no prerequisites to take this course.
The instructional materials required for this course are included in enrollment and will be available online.
A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits.
Once a course session starts, two lessons will be released each week for the six-week duration of your course. You will have access to all previously released lessons until the course ends.
The interactive discussion area for each lesson automatically closes two weeks after each lesson is released, so you're encouraged to complete each lesson within two weeks of its release.
The final exam will be released on the same day as the last lesson. Once the final exam has been released, you will have two weeks plus 10 days (24 days total) to complete the final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.
I found this class extremely helpful and will use all of these principles in starting up a craft business. Thanks for a wonderful course!"
Thank you so much for this class. I had so many questions on how to go about making this happen for myself and you pretty much covered all my concerns. Now my only concern is the money I need to get some things started...something I will have to do on my own I'm afraid! Thank you again!"
I enjoyed this course and learned quite a bit. Although I've done a substantial amount of research on starting my own business, the course helped me put all of the pieces together. I liked the fact that it was specific to arts and crafts, rather than just starting a business. Well done."