I'm getting ready to go online with my handmade items, but I hardly knew where to start. After just Lesson 1, I've already learned so much on how to build a good base for my new business."
I am enjoying your class very much! I am a former graphic designer, mom of three, and an autism mom. Even though I am behind I am slowly catching up to my lessons and have many ideas for an online business...this class has been so helpful!"
I really want to thank you for teaching this course and presenting the information in such an organized and accessible way. I am not usually very good with technology so I thought this process might be more intimidating, but I find that the lessons help me progress quickly and easily."
This course has been very informative and provided a clear plan on how to create an online business from the very beginning. I started the class with some idea of what I want to create and now have more ideas that I can currently implement! I'm looking forward to what's next. Thank you again, Dr. Semp!"
Course Code: syb
In your first lesson you will gain an understanding of what an online business is, the key components that make it work, and the steps for building your own. You will learn about the most popular online business models and be introduced to a strategy that you will use to summarize your Internet business plan. Then you will learn how you can build a business brand that is ready to be launched online. You will examine ways to create a logo and learn to craft an effective keyword strategy for your business.
In this lesson you will see how to create products and services that you can sell as part of your online business. You will explore the various types of products and services and how to build them. Then you will tackle the task of creating and launching a business website. You will gain an understanding of what type of website you should build and learn how to align it with your business strategy.
In this lesson you will first gain an understanding of the basics of selling products on the Internet and learn how to design and document a sales process that aligns with your business strategy. Next you will learn how to implement your newly created sales process by selecting the right tools and accounts that work with your website to conduct business transactions online. You will also look at how you can monitor, track, and measure the effectiveness of your sales process. Then you will gain an understanding of the different types of digital communication methods and examine some advanced strategies that you can use to optimize and automate your communication with prospects and customers on a consistent basis.
In this lesson you will learn about the importance of utilizing and email management system. You will examine how you can set up your system, write engaging content, and deliver emails in a timely and automate manner. You will also explore some advanced email marketing strategies you can put to use to help grow your email list. Then you will build a foundation for using social media to grow your business. You will learn about a process you can follow to consistently and effectively engage with prospects and customers. And learn different ways to generate and publish content quickly and easily.
This lesson will examine the importance of generating leads to maintain a healthy and vibrant online business. You will create a lead generation strategy that will be customized for your business. You will use that strategy to drive targeted prospects to your website. Then you will walk through the steps that you can take to create effective videos without being a video expert. You will learn to host, record, and automate the delivery of videos through webinars.
Gain an understanding of how you can build a partnership program to introduce more people to your online business. You will examine some key strategies for introducing your partnership program to prospects as well as new and future customers to generate an ongoing stream of fresh leads. Finally you will learn about what type of expectations online customers have for customer service and support and examine the important pieces of any online support center. You will explore ways that you can provide customer service support over the Internet and investigate various support solutions that you can use.
Brad Semp, Ph.D., is a life-long entrepreneur and a former professor of Internet Marketing. He is active on social media platforms to engage with prospects and customers, expand relationships, and grow businesses. He routinely coaches other entrepreneurs and business owners and consults with Fortune 500 organizations on how to design and implement effective social media systems, strategies, and tactics.
There are no prerequisites to take this course.
The instructional materials required for this course are included in enrollment and will be available online.
A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits.
Once a course session starts, two lessons will be released each week for the six-week duration of your course. You will have access to all previously released lessons until the course ends.
The interactive discussion area for each lesson automatically closes two weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.
The final exam will be released on the same day as the last lesson. Once the final exam has been released, you will have two weeks plus 10 days (24 days total) to complete the final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.