Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you're just interested in a writing or marketing career. Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!
Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business, marketing principles, and written communications. You will learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. This course will help you understand the power of writing - and use it to present a solid, cohesive message to your target audience.
1 The Role of Business and Marketing Writing
2 The Ins and Outs of Image
3 Writing Approaches and Strategies
5 Putting It All Together: Writing Project
6 Complete and Incomplete Sentences
7 Word Choices
8 Internal Communication
9 Banishing the Bureaucracy
10 Editing, Proofreading and Evaluating
11 Putting It All Together: Editing Project
12 Marketing Ethics
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.