Achieving Top Search Engine Positions

If you want to increase website traffic, you must understand how to improve your search engine ranking. This course will give you the knowledge you need to boost website visibility with proven, step-by-step SEO strategies you can implement immediately.

6 Weeks Access / 24 Course Hrs

Details
Syllabus
Requirements
Instructor
Reviews

Enrollment Options

Details

The vast majority of Web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimization (SEO).

In this course, you'll gain the knowledge you need to boost your website's visibility. By the end of the course, you'll have mastered proven, step-by-step SEO strategies that you can implement right away.

Enrollment Options:

Instructor-Led

6 Weeks Access Course Code: se1

Start Dates*Sep 16 | Oct 14 | Nov 11 | Dec 09

*Choose start date in cart

$115.00 USD

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Syllabus

Lesson 1 - History of Search Engines and Directories

SESR, SERP, PPC . . . do you know these terms? In Lesson 1, you'll learn important search engine terminology. This lesson will discuss the history of search engines and directories, and you'll learn about the differences between the two. Finally, you'll find out about current major players in the search industry.

Lesson 2 - Understanding How Search Engines Work

How do search engines decide which websites to include in search listings? In Lesson 2, you'll learn how search engines analyze websites and create results pages. You'll also learn how to search for sites that have linked to your website, and you'll discover some super-savvy search secrets!

Lesson 3 - Creating Killer Keyword Lists

You want your website to appear at the top of the SERPs, but which keywords will people search for to find your site? Lesson 3 will discuss ways to find potential keywords. You'll begin your research with offline methods and then you'll use online methods to expand your list. You'll also learn how misspellings can actually help you!

Lesson 4 - Presubmission Analysis: Figuring Out Which Keywords Are the Right Ones

You've created a site-wide list of potential keywords, but which ones should you optimize for? In Lesson 4, you'll learn about the all-important presubmission analysis. You'll determine how often people have searched for certain keywords, and you'll figure out how many other websites are optimized for each of those words. Then, using one simple formula, you'll be able to optimize your site the way the pros do.

Lesson 5 - Important HTML Tags to Master

It's time to optimize your site! In Lesson 5, you'll learn about HTML tags that you must be intimately familiar with. This lesson will discuss why page titles and meta tags are important and how you can properly place and construct them. You'll also learn to include keywords in your header, paragraph text, and alt text.

Lesson 6 - Content Layout and Keyword Usage

In this lesson, you'll learn about HTML tags that you must be intimately familiar with. The lesson will explain why page titles and meta tags are important and how you can properly place and construct them. You'll also learn to include keywords in your header, paragraph text, and alt text. Then, you'll learn the secrets of creating quality content, legally and for free.

Lesson 7 - Web Hosting, URLs, and Mobile Optimization

Filenames and the technical details of how your website is hosted play a big part in successful search engine optimization. In Lesson 7, you'll learn how to register domain names that lend themselves to top search engine positions. Similarly, it'll discuss filenames and how they can help you. You'll discover the importance of mobile optimization and page speeds. Finally, you'll learn how to responsibly create optimized landing pages.

Lesson 8 - Spamming Tricks to Avoid

People often use deceptive techniques to get search engines to list their sites. This lesson examines many of these techniques and discusses why you shouldn't use them. You'll learn about keyword overuse, invisible text, improper comment tag use, and web page cloaking.

Lesson 9 - Submitting Your Site

You've optimized your web pages for top search engine placement, so now it's time to let the crawlers know that they exist. In this lesson, you'll learn how to submit your website to search engines! You'll learn how to manually submit your site to individual engines, explore multiple submission services, and create and submit XML sitemaps.

Lesson 10 - Track Your Progress With a Post-Submission Analysis

It's time to track your progress by completing a post-submission analysis. In Lesson 10, you'll examine the six steps of the SEO cycle. This lesson will discuss how to find your search engine rankings, and you'll delve into Web server log files and referrer logs. You'll be introduced to Google Analytics, which can give you vital data—for free—about visitors to your site.

Lesson 11 - Powerful Online Promotion Techniques

Lesson 11 will discuss powerful online promotion techniques. You'll learn how quality inbound links can help you and about lots of other ways to promote your site, including newsgroups, question-and-answer sites, email signatures, online advertising, and social media.

Lesson 12 - Effective Offline and Online Promotion Techniques

Believe it or not, promoting your website offline can make a huge difference in your search engine rankings. In this lesson, you'll learn the importance of affiliate programs and word-of-mouth visits. This lesson will discuss ways of monitoring your offline promotions and will talk about "link baiting" techniques that are ethical and that work.

Requirements

Requirements:

Hardware Requirements:

This course can be taken on either a PC or Mac.

Software Requirements:

PC: Windows 8 or newer.
Mac: OS X Snow Leopard 10.6 or later.
Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
Adobe Acrobat Reader. Click here to download the Acrobat Reader.
Software must be installed and fully operational before the course begins.

Other:

Email capabilities and access to a personal email account.

Prerequisites:

An interest in learning how to get more search traffic to a website.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Instructor

Chris Minnick has overseen the development of hundreds of Web and mobile projects for customers ranging from small businesses to Fortune 500 enterprises. In addition, he authored and co-authored books and articles on a wide range of Internet-related topics including JavaScript, HTML, CSS, mobile apps, e-commerce, Web design, SEO, and security. His published books include "JavaScript for Kids", "Writing Computer Code", "Coding with JavaScript For Dummies", "Adventures in Coding", "Beginning HTML5 and CSS3 For Dummies", "Webkit For Dummies", "CIW eCommerce Certification Bible", and "XHTML".

Reviews

Enjoyed the course very much! It was my first exposure to on-line education and I was very impressed with the knowledge I felt able to absorb, and the pacing of the classes. Thanks so much.

Good Course. I have taken a number of internet courses. I enjoyed this one too, perhaps more than some.

Good course! Some of the lessons were quite long, but due to the nature of the material probably necessarily so.

Great course! Everything I expected and more.

I really learned a lot from this course. I am in the process of developing another web site which will need to have a very high search position and this class will help me achieve this goal. I didn't realize there was so much to achieving high position ratings. Thank you for all your knowledge and expertise.

I would never have guessed what it takes to achieve top search engine positions. The course was a lot of work, but very helpful to me as I launch a web based business. Thanks!

Thanks, this was very valuable information, not generally available.

The instructor was very knowledgeable and had a great way of expressing the information. He made everything very understandable and did a very good job of using examples to illustrate the lesson information. He was VERY in-depth and thorough on every single topic that was covered. I plan on keeping all of the lessons as a reference guide for the future.

Very good course and teacher. I never realized the amount of work necessary to obtain top search engine results. Assignments were tough but necessary.

My reasons for participating in this course was to understand the workings of search engines and what companies offer in managing your website and it's difficulties...This course has giving me the best understanding of how to optimise and maximize my company's website for the best search results...We had a meeting yesterday with a company who we are considering to take control of this area for us and was surprised that all the information you have given me is exactly what they are using to market/manage of our website. I felt like I was listening to someone who had just finished your course. I am more confident now that I could have the ability to look after this area myself and I thank you for the opportunity to participate in what was an informative and user friendly course.