Customer Service Fundamentals

Customers are complex and multidimensional, and the success of your organization depends on how well you can understand what your customers want and meet their needs. It's time to get to work by finding out who your customers are and how you can serve them best.

If you've ever handled a customer complaint, you know how expectations play a large role in ultimate customer satisfaction. Learn what motivates customers and the best way to appeal to them the right way, the first time.

A lot of organizations still have the so what mentality when it comes to superb customer service. But you won't be one of them, will you? There are a lot of benefits to ramping up your customer service, one of which is making your current customers happy. You'll discover the secrets to doing so in this lesson.

If you're like a lot of people, you've probably noticed that in some places, on some days, customer service seems to be a laughable misnomer. Ironically, the better the service, the greater the collective expectations for high quality follow-through and innovation. Learn about the decline and revival of customer service and see what you can do to capitalize on consumer expectations.

Customers are happy when they get the right combination of product, price, and information. When you make the product available at the right time and place, you have a winning marketing mix—also known as the 4P's (product, price, place, and promotion). In this lesson, you'll see how you can help your organization grow by harnessing the power of the P.

You may already know which of your reps are top performers, and which of them are lackluster. But do you know how to cultivate the best qualities in every rep on your team? In this lesson, you'll unlock the secrets to efficient and friendly customer service.

It's great to know how to cultivate better service and how to pick the right team members, but it's also important to know how you measure the customer service you already provide every day. Get ready for a simplified, user-friendly tour of the measurements and math behind your customer service counter.

Your success in satisfying customers largely depends on the level of your communication skills. So in this lesson, you'll see the importance of clear and direct communication. Plus, you'll find out how to solve communication problems, especially the ones that happen all the time when you're doing business over the phone.

In this lesson, you'll learn how to revive a troubled customer service program, deal with upset customers, and use technology to simplify your job duties. You'll also go over the steps to take when you face a difficult customer and review the use of call centers, email, and the Internet.

Your team of customer service personnel could probably stand a little more training and a lot more encouragement. Luckily, you'll soon know how to take your employees to the next level with motivation strategies that really work.

As you finish the course, it's important to reflect once again on how vital customer service reps are to the company. Learn the best ways to reward and motivate them to treat their jobs as careers, and their customers as friends. As you know, you only have one chance to make a first impression, and you don't want to waste it being busy or rude!