When it comes to marketing for small businesses, money isn't everything! In this course, you'll learn how to use the same marketing tricks the big companies employ—without making a big dent in your wallet.
The small business marketing strategies you'll learn will fit into any budget—and some are even free! With the help of videos, spreadsheets, and hands-on activities, you'll build your skills in each lesson. You'll master cost-effective strategies including strategic partnerships, local marketing, search engine optimization, social networking, e-mail marketing, lead generation, and niche marketing. Along the way, you'll see many real-world examples from other small businesses much like yours.
Whether you're new to advertising or looking for a refresher, this course will make you a marketing pro. And by the time you're done, you'll have a personalized plan of action for increasing your sales—all on a shoestring budget.
About The Instructor
Glynns Thomas has more than 20 years of advertising and marketing experience. She was a Vice President of Internet Marketing at Wells Fargo Bank and has worked for several well-known advertising agencies. Today, Thomas is an independent marketing consultant and a volunteer with SCORE: Counselors to America's Small Business, providing marketing advice to small businesses.