Introduction to Google Analytics

Introduction to Google Analytics

Learn to use Google Analytics to make the most of your online traffic. This course guides you step-by-step, report-by-report, through the major parts of the Google Analytics interface including how to track visits, determine your best content, understand demographics, recognize patterns of use, and more.
6 weeks / 24 Course Hrs
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  • Details
  • Syllabus
  • Requirements
  • Instructor
  • Reviews

Details

No matter what brings you to the Web, your hope is that a lot of people see your website, your wall, your tweets, and your videos. In this course, you will learn to use Google Analytics to make the most of your online traffic. You will see how you can track not just the to all of your online content, but also determine which content is the most appealing, where your visitors came from, what devices they used, how long they stayed, which links they clicked, and where they went when they left.

This course guides you step-by-step, report-by-report, through the major parts of the Google Analytics interface. From setting up your Google Analytics account and getting the all-important code you will need to add to your website's pages to begin tracking your visitors, you will learn everything you need to know to get everything you can from the data that Google Analytics provides. You will even find out about Google AdWords and other tools to enhance your traffic as well as your Google Analytics reporting.

Enrollment Options:
Instructor-Led
6 weeks Access Course Code: iga
Start Dates*Oct 16 | Nov 13 | Dec 11 | Jan 15
*Choose start date in cart
$115.00

Syllabus

In this lesson, you'll learn what Google Analytics is, what it does, and who benefits from its use—individuals with personal websites, businesses selling products and services, and nonprofit and informational websites working to get their message across. You'll look at the key reports that Google Analytics provides. Also, you'll find out how all those visits to your site turn into data you can use to increase traffic and to make the most impact on each visitor.

Today you'll set up a Google Analytics account, plus you'll create and insert the Google Analytics code to begin tracking traffic on your Web page.

Did that marketing campaign or email blast cause an uptick in site sessions? If you set date ranges for your Analytics data, you can track traffic within a certain month, week, day, or even hour. Today you'll also use filters and sorting tools to customize your view of your Google Analytics data, so you can see and understand all the information you need (and ignore the rest).

You can use Google Analytics' reporting tools to create your own versions of existing reports—just the information you want, when you want it. Today you'll set up report categories and design custom reports from scratch.

Have you ever overhauled your website or your marketing campaign and then wondered if your changes would even make a difference? Today you'll further customize existing and new reports by adding filters—focusing your report's data on very specific activity by certain visitors to your site. You'll find out how to time your reporting to reflect changes in site traffic attributed to promotional activity, social media, and changes in site content.

This lesson focuses on Google Analytics' Webmaster Tools—from the verification process, through which Google Analytics recognizes your account as belonging to a webmaster, to configuring and viewing webmaster reports. These reports include information on your site's search engine optimization—tracking your efforts to be more friendly to search engines and therefore searchable by more people online.

Now that you've improved your site, why not promote it? It's time to learn how to set up Web campaigns through Google AdWords. By the end of this lesson, you'll know how to track the impact of campaigns and AdWords advertising through specially created Google Analytics reports.

You know how important it is to set goals in your career, your education, and even your personal life. In this lesson, you'll find out how to develop Google Analytics Goals for building traffic to your website. What you learn today will help you increase site traffic and make that traffic more effective . . . by attracting more visitors, keeping them for longer periods, and turning visits into clicks and other actions.

Google Analytics data is immediate . . . and in this lesson, you'll learn exactly what that means. You'll view data in real time, within seconds of when user activity occurs. You'll also learn about intelligence events and set up custom alerts to find out about special activity on your sites. Lesson 9 shows you how to improve website traffic and see user responses to your website content and marketing efforts.

It's time to build a dashboard to create a workspace for running reports, accessing Analytics data, and making Google Analytics feel more like "home." You can add metrics to measure your most important statistics; widgets to provide quick views; and pie charts, timelines, and tables to customize your dashboard view.

Today you'll delve into the Admin interface. You'll learn to view established Google Analytics accounts, properties, and views and find out how to add users and determine their roles within your Google Analytics accounts. You'll also find out more about Webmaster Tools, which help you improve your site's searchability and attract new and returning users.

Now that you're an Analytics expert, it's time to share some of that data you've collected and some of the configurations you've created. Today you'll learn how to email reports to colleagues and export data for use in other applications. You'll also customize the settings that control the sharing of Analytics reports and data.

Requirements

  • Adobe Flash Player. Click here to download the Flash Player.
  • Adobe Acrobat Reader. Click here to download the Acrobat Reader.
  • Email capabilities and access to a personal email account.

Requirements:

Hardware Requirements: 

  • This course can be taken on either a PC or Mac.

Software Requirements: 

  • PC: Windows XP or later.
  • Mac: OS X Snow Leopard 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • A website in which the student has access to change the HTML code within one or more of the website pages.
  • Adobe Flash Player. Click here to download the Flash Player.
  • Adobe Acrobat Reader. Click here to download the Acrobat Reader.
  • Software must be installed and fully operational before the course begins.

Other:

  • Email capabilities and access to a personal email account.

Prerequisites:

There are no prerequisites to take this course.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Instructor

Laurie Fuller Laurie Fuller

Laurie Fuller has been writing about and teaching people to use Microsoft Office for more than 20 years—including personally training thousands of students, writing hundreds of training manuals, and authoring and co-authoring more than 30 books on subjects including Word, Excel, PowerPoint, Outlook, and Access. Her books include 2000-page epics that document every button, bell, and whistle, as well as friendlier introductory and troubleshooting books for new users. Her most recent publication on Microsoft Access is Access 2016 for Dummies. In addition to writing and teaching, Laurie runs her own firm, Limehat & Company, providing training, marketing, graphic design, and web development services to clients throughout the world, with a focus on helping growing companies and non-profit organizations build their brand through effective promotions, outreach, and education.

Reviews

I have enjoyed your lessons tremendously, and have gained a lot of insight towards the workings of the analytics. Thank you so much

Laurie, thank you for this wonderful and informative class! You continue to be such a valuable instructor and present complicated material in an understandable format.

I cannot believe what really great information about our website I am getting from this class. It's really eye opening. Now I need to figure out how to use it all!

I love the course, the challenges, the satisfaction of finally figuring out a task, and the light-hearted way that you write the lessons, Laurie, so that I feel I'm in class with you.

This was an excellent course. It was very useful, informative, and had a great use of images. I learned a lot and had fun doing it.

I just wanted to thank you for your time and expertise. I've been able to discover some really valuable information about my online digital portfolio and who's viewing it and from where. That's very helpful as I search for a new job.