Start Your Own Arts and Crafts Business

Start Your Own Arts and Crafts Business

Learn how to start your own arts and crafts business from a professional artist. This course helps you discover how to create a business identity, get into the best craft shows, design booths that draw customers, and price your work effectively.
6 weeks / 24 Course Hrs
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  • Details
  • Syllabus
  • Requirements
  • Instructor
  • Reviews

Details

If you have an art or a craft and you dream about starting your own home-based or small business, this is the course for you!  You will learn to start your own arts and crafts business from a professional artist.  You will learn to create your own unique business identity, and discover what makes marketing in the arts and crafts business different from marketing in most other enterprises and find a sales approach the fits your personality.

You will learn how to find and get into the best craft shows, as well as design booths that really draw customers in.  You will discover how to price your work effectively so you can set yourself up for success whether you are selling through craft shows, in galleries, online, or even in your own retail store.

Enrollment Options:
Instructor-Led
6 weeks Access Course Code: acb
Start Dates*Oct 16 | Nov 13 | Dec 11 | Jan 15
*Choose start date in cart
$115.00

Syllabus

You can't look into the future. Or can you? In this first lesson, you'll explore how to find your own niche within your chosen craft. Then, you'll learn about resources for spotting future trends and making your business a success!

You've heard the expression "It's all in a name." But how do you determine which business name tells the public what you're all about? In this lesson, you'll get some foolproof guidelines for choosing the name that's right for your business. You'll also learn how to secure your name and design a logo your customers will remember you by.

Claiming your own work space is thrilling and scary at the same time. Today you'll explore your options, from the home studio to the retail space. Most important of all, you'll learn the secret to choosing the right one for you.

In this lesson, you'll learn how to design your new work space for increased productivity and safety. The lesson will talk about setting up workstations, choosing work surfaces, lighting, organizing and storing craft supplies, and going green. Then, you'll learn how to buy your supplies in bulk to maximize your profit.

What makes marketing in the arts and crafts business different from marketing in most other enterprises? You'll know the secret when you finish this lesson. You'll also know how to create a marketing strategy to get the word out about your new business. How will you put this plan into action? With tried-and-true marketing tools you'll learn here too!

Figuring out how to price your work can feel like a mystery that might even stump Sherlock Holmes! If you aim too high, your products won't sell, and if you aim too low, you'll be out of business before you know it. Today you'll discover a formula for arriving at the best price while leaving yourself enough wiggle room to be flexible. You'll also learn how to protect your work through copyrights and through insuring your business against loss or damage.

Thinking of you-the-salesperson can sometimes make you-the-artist feel like you've been dropped into the Twilight Zone! But everyone has an inner salesperson. In this lesson, you'll find out how to see sales in a new light—one that meshes with your personality and creative integrity.

How do you get your craft products into the marketplace? Today you'll explore how to get your crafts into retail stores at wholesale prices, place your products on consignment, and approach galleries and develop long-term relationships with them.

Retail is competitive, and you have to know your stuff to succeed. Whether it's the ins-and-outs of how to sell retail through craft parties, or some of the principles of setting up your own retail store, it's in this lesson! You'll also learn how and where to sell retail to a worldwide market on the Internet.

There are thousands of craft shows every year, so how can you find the best (most lucrative) craft shows to be in? In this lesson, you'll learn what the insiders know: how to find the best shows and what you'll need to get into them. You'll also see how to plan the details of travel and lodging and get an idea of what to bring along to ensure a smooth craft show experience.

Once you're in a craft show, you'll need to pull those craft lovers out of the aisles and into your booth! Today you'll discover how to design booths and displays that draw people in, and you'll learn how to keep them there with compelling demonstrations, solid craft fair sales, and smart marketing techniques.

Teaching can be fulfilling both financially and emotionally, and it can also be a great marketing tool for the rest of your business! In this lesson, you'll learn how to find teaching opportunities, design your curriculum, and price and promote your class. By the end of this lesson, the final one, you'll have everything you need to approach your local craft supply store, art school, or continuing education department with a professional proposal for your class.

Requirements

  • Adobe Flash Player. Click here to download the Flash Player.
  • Adobe Acrobat Reader. Click here to download the Acrobat Reader.
  • Email capabilities and access to a personal email account.

Requirements:

Hardware Requirements: 

  • This course can be taken on either a PC or Mac device.

Software Requirements: 

  • PC: Windows XP or later.
  • Mac: OS X Snow Leopard 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Flash Player. Click here to download the Flash Player.
  • Adobe Acrobat Reader. Click here to download the Acrobat Reader.
  • Software must be installed and fully operational before the course begins.

Other:

  • Email capabilities and access to a personal email account.

Prerequisites:

There are no prerequisites to take this course.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Instructor

Teri King Teri King

An award-winning artist, Teri King began her formal study of art at the Witte Museum in San Antonio, Texas when she was just 3 years old. She currently works in several different mediums, including ceramics, oil painting, and precious metal clay. Teri's ceramic and jewelry pieces are in private collections around the world, and she has received acclaim for her interior design work. She enjoys teaching up-and-coming artists, which she has done for the past three decades.

Reviews

Teri King is an absolutely wonderful teacher and really knows a lot about the arts and crafts business and how to teach her knowledge to beginners. I loved her class and teaching style. She explained all the lessons in a very clear and understandable way. Teri really cares about her students and is not afraid to share her personal information with us. She provided all her students with helpful detailed answers and was very suportive of all the different learning styles in the class. Teri is extremely heartfelt, understanding and a GREAT teacher. I can't wait to take another class from her!

Fantastic course! Fascinating material! Fabulous instructor!

It was a great course. I learned a lot and found the information really useful. I enjoyed the instructor's style of writing as well. Thank you for providing such a great course! This was my first online course of any kind and I have been pleasantly surprised. I have enjoyed my new experience online!

I found this class extremely helpful and will use all of these principles in starting up a craft business. Thanks for a wonderful course!

The instructor was very kind and helpful. I thought the class was full of useful information. I'm happy and satisfied with all I have learned in this course. It was very specific and to the point. Congratulations to the instructor.

Great Class! The course was very useful and the instructor is very kind and professional. I cannot wait to do market research on all the topics discussed. Thank you!!

This course really taught me a lot. The instructor is great! I only wished the course were longer because I feel that she has so much knowledge to share and teach. I enjoyed the course thoroughly and learned very valuable information which I hope to put to use very soon. Thank you!

Thank you so much for this class. I had so many questions on how to go about making this happen for myself and you pretty much covered all my concerns. Now my only concern is the money I need to get some things started...something I will have to do on my own I'm afraid! Thank you again!

I enjoyed this course and learned quite a bit. Although I've done a substantial amount of research on starting my own business, the course helped me put all of the pieces together. I liked the fact that it was specific to arts and crafts, rather than just starting a business. Well done.

Teri is a great instructor!