When it comes to marketing for small businesses, money isn't everything! In this course, you'll learn how to use the same marketing tricks the big companies employ—without making a big dent in your wallet.
The small business marketing strategies you'll learn will fit into any budget—and some are even free! With the help of videos, spreadsheets, and hands-on activities, you'll build your skills in each lesson. You'll master cost-effective strategies including strategic partnerships, local marketing, search engine optimization, social networking, e-mail marketing, lead generation, and niche marketing. Along the way, you'll see many real-world examples from other small businesses much like yours.
Whether you're new to advertising or looking for a refresher, this course will make you a marketing pro. And by the time you're done, you'll have a personalized plan of action for increasing your sales—all on a shoestring budget.
1 Creating a Marketing Strategy
2 Getting Customers to Notice You
3 Leveraging Others
4 Creating a Web Site Designed to Sell
5 Driving People to Your Web Site
6 Finding Leads and Encouraging Sales
7 Encouraging Repeat Business and Referrals
8 Understanding Projections and Timing
9 Targeting Your Marketing
10 Creating Your Key Selling Messages
11 Setting Your Goals and Finalizing Your Marketing Plan
12 Tracking Your Results
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.