Small Business Marketing on a Shoestring (Self-Paced Tutorial)

Small Business Marketing on a Shoestring (Self-Paced Tutorial)

3 Months Access / 24 Course Hrs
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  • Details
  • Syllabus
  • Requirements

Details

When it comes to marketing for small businesses, money isn't everything! In this course, you'll learn how to use the same marketing tricks the big companies employ—without making a big dent in your wallet.  

The small business marketing strategies you'll learn will fit into any budget—and some are even free! With the help of videos, spreadsheets, and hands-on activities, you'll build your skills in each lesson. You'll master cost-effective strategies including strategic partnerships, local marketing, search engine optimization, social networking, e-mail marketing, lead generation, and niche marketing. Along the way, you'll see many real-world examples from other small businesses much like yours. 

Whether you're new to advertising or looking for a refresher, this course will make you a marketing pro. And by the time you're done, you'll have a personalized plan of action for increasing your sales—all on a shoestring budget.

Enrollment Options:
Self-Paced
3 Months Access Course Code: T9675
No Instructor, Start Anytime
$115.00 USD

Syllabus

1 Creating a Marketing Strategy

2 Getting Customers to Notice You

3 Leveraging Others

4 Creating a Web Site Designed to Sell

5 Driving People to Your Web Site

6 Finding Leads and Encouraging Sales

7 Encouraging Repeat Business and Referrals

8 Understanding Projections and Timing

9 Targeting Your Marketing

10 Creating Your Key Selling Messages

11 Setting Your Goals and Finalizing Your Marketing Plan

12 Tracking Your Results

Requirements

Hardware Requirements: 

  • This course can be taken on either a PC or Mac.

Software Requirements: 

  • PC: Windows XP or later.
  • Mac: OS X Snow Leopard 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Flash Player. Click here to download the Flash Player.
  • Adobe Acrobat Reader. Click here to download the Acrobat Reader.
  • Software must be installed and fully operational before the course begins.

Other:

  • Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.