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A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits!

How does it work? Once a session starts, two lessons will be released each week, for the six-week duration of your course. You will have access to all previously released lessons until the course ends.

Keep in mind that the interactive discussion area for each lesson automatically closes 2 weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.

The Final Exam will be released on the same day as the last lesson. Once the Final Exam has been released, you will have 2 weeks plus 10 days to complete the Final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.

Week One

Lesson 01 - A Strategy for Success
Wednesday

In this first lesson, as you take that first step along your entrepreneurial path, you'll meet your instructor and learn about her childhood, growing up in ChocolateTown USA. You'll meet several leading entrepreneurs and determine if you have similar passions and skill sets. And, you'll discover that business plans are not just for funding your dream, but for guiding it along the path to success (as you choose to define it).

Lesson 02 - Defining Your Business
Friday

Today, you'll start to mold your business. You'll develop a vision and a mission for your enterprise. You'll define and refine your product or service, and you'll uncover your niche. This is the fun part of the journey—your only limitation is your imagination!

Week Two

Lesson 03 - The Role of the Customer
Wednesday

We'll focus on the customer in this lesson. Today's successful companies focus not on the products and services that they offer, but on the customers that they serve—on many levels. Together, we'll position your company to be customer-centric. And, you'll learn how to move that customer from satisfied to loyal (and perhaps even an advocate for your business).

Lesson 04 - Structuring Your Organization
Friday

In this lesson, you'll structure your organization so it's in the best position to provide your product or service to your targeted customers. I'll help you create a board of experts to guide you along your journey. You'll discover the role that change plays in your entrepreneurial evolution. Change is good—it shows that you're thinking!

Week Three

Lesson 05 - The Marketing Plan
Wednesday

Today, we’ll explore the plan within the plan—the marketing section of your business plan. We'll lay the foundation for your marketing efforts and we'll define sales and marketing (there is a difference!). We'll also explore the features and benefits of your product or service, and we'll begin the ongoing task of market research. This is where you can differentiate your product or service from that of your competition.

Lesson 06 - The Competition
Friday

For today's lesson, we'll explore three separate areas of marketing. First, you'll learn about your competitors so that you can better position yourself and discover just how solid your business ideas are. We'll discuss one of the most difficult issues of new business—pricing. Finally, we become the SWOT team—analyzing strengths, weaknesses, opportunities, and threats.

Week Four

Lesson 07 - Marketing in Action
Wednesday

Today, you'll join a panel of outstanding marketing, public relations, and graphics experts who are also entrepreneurs and believe in the power of networking. We'll explore graphic design, logos, image, public relations, and guerrilla marketing. And you'll also discover marketing in action in this lesson.

Lesson 08 - Operations, Manufacturing, and a Surprise!
Friday

Today, we'll start by hearing Alice in Wonderland explain to the Mad Hatter that, in a topsy-turvy world, it seems like (you) have to do something wrong first, in order to learn from what not to do. And then, by not doing what (you're) not supposed to do, perhaps (you'll) be right. But (you'd) rather be right the first time, wouldn't you? Confused? We'll tackle manufacturing and operations concerns in this not-so-topsy-turvy lesson.

Week Five

Lesson 09 - Understanding the Finance Section (Part I)
Wednesday

In this lesson, you'll learn that both successes and failures can be tremendous teachers—but you'll have to apply those lessons learned to other life or business ventures. For today's lesson, we'll take a bird's eye view of the financial section of a business plan. We'll also briefly explore the capital equipment list, the balance sheet, and break-even analysis.

Lesson 10 - Understanding the Finance Section (Part II)
Friday

In this lesson, we'll discuss three additional financial components of the plan. We'll explore the projected income statement (always a fun area!), cash flow, and historical financial records. Be sure to take some time to explore the Supplemental Links area (in this lesson and in all the others) for outstanding online resources.

Week Six

Lesson 11 - Financing Your Business
Wednesday

Today, we'll continue our focus on money, but from a different perspective than in the previous two lessons. We'll focus on funding and financing opportunities, and by the end of this lesson, you should have a better understanding of financing. You'll also find out where to locate traditional (and not so traditional) sources of funding.

Lesson 12 - The Final Document
Friday

In our final lesson, you'll end one journey while beginning another. First, you'll write an outstanding executive summary. We'll discuss a few important document formatting tips, and you'll learn what supporting documents you should add to your final business plan. You now hold all the keys to the doors along your entrepreneurial path. Journey well!

 
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  • Learn a new skill or enhance existing skills for professional development or personal enrichment.
  • New sessions starting monthly with lessons and assignments released weekly.
  • 2-4 hours a week in a convenient six-week format.
  • Interactive learning environment. Classroom built around discussion areas where you can engage with classmates and instructors.
  • Expert instructors develop, lead, and interact with students in each course.
  • Award of completion from your learning institution with passing score.
  • Gain the knowledge needed to move forward with your education.
  • Start anytime. Access Granted upon registration.
  • Courses are designed to be completed within 6-12 weeks.
  • Interactive multi-media instruction with integrated assessment, allowing you to work at your own pace.
  • Professional instructors support you throughout your learning experience.
  • Confirmation of successful course completion.
  • Build industry skills or earn continuing education credits in a variety of fields.
  • Start Anytime. Access to all course material and assessments from day one.
  • Many tutorials can be completed in just a few hours.
  • Quick independent study. Learn something new or expand your knowledge while working at your own pace.
  • Material developed by industry leaders and student support offered.
  • Certificate of completion awarded with passing score.

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