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The vast majority of Web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimization (SEO).
In this course, you'll gain the knowledge you need to boost your website's visibility. You'll discover how search engines crawl the Web, rank websites, and find previously undiscovered sites, and learn which HTML tags are key to getting sites on a search engine's radar. You'll also explore how to select keywords, why you should amass as many potential keyword choices as possible, and which keywords hold the most potential.
In addition, we'll discuss why you should complete a pre-submission analysis, how to do a post-submission analysis using tools such as Google Analytics, and how to manage the SEO cycle to maximize results. By the end of the course, you'll have mastered proven, step-by-step SEO strategies that you can implement right away.
Course Revised November 2015
A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits!
How does it work? Once a session starts, two lessons will be released each week, for the six-week duration of your course. You will have access to all previously released lessons until the course ends.
Keep in mind that the interactive discussion area for each lesson automatically closes 2 weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.
The Final Exam will be released on the same day as the last lesson. Once the Final Exam has been released, you will have 2 weeks plus 10 days to complete the Final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.
It's time to track your progress by completing a post-submission analysis. In Lesson 10, you'll examine the six steps of the SEO cycle. We'll discuss how to find your search engine rankings, and you'll delve into Web server log files and referrer logs. We'll also introduce you to Google Analytics, which can give you vital data—for free—about visitors to your site.
An interest in learning how to get more search traffic to a website.
Enjoyed the course very much! It was my first exposure to on-line education and I was very impressed with the knowledge I felt able to absorb, and the pacing of the classes. Thanks so much.
Good Course. I have taken a number of internet courses. I enjoyed this one too, perhaps more than some.
Good course! Some of the lessons were quite long, but due to the nature of the material probably necessarily so.
Great course! Everything I expected and more.
I really learned a lot from this course. I am in the process of developing another web site which will need to have a very high search position and this class will help me achieve this goal. I didn't realize there was so much to achieving high position ratings. Thank you for all your knowledge and expertise.
I would never have guessed what it takes to achieve top search engine positions. The course was a lot of work, but very helpful to me as I launch a web based business. Thanks!
Thanks, this was very valuable information, not generally available.
The instructor was very knowledgeable and had a great way of expressing the information. He made everything very understandable and did a very good job of using examples to illustrate the lesson information. He was VERY in-depth and thorough on every single topic that was covered. I plan on keeping all of the lessons as a reference guide for the future.
Very good course and teacher. I never realized the amount of work necessary to obtain top search engine results. Assignments were tough but necessary.
My reasons for participating in this course was to understand the workings of search engines and what companies offer in managing your website and it's difficulties...This course has giving me the best understanding of how to optimise and maximize my company's website for the best search results...We had a meeting yesterday with a company who we are considering to take control of this area for us and was surprised that all the information you have given me is exactly what they are using to market/manage of our website. I felt like I was listening to someone who had just finished your course.
I am more confident now that I could have the ability to look after this area myself and I thank you for the opportunity to participate in what was an informative and user friendly course.
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