Special Offer price
Special offer description 200 characters
Student rep info: name, email, ph #
Offered in partnership with
Massachusetts Bay Community College
Nearly every business and non-profit organization has a website, and probably a Facebook page and a YouTube channel. Individuals have them too, to promote ideas, to share a vision, or to educate the public. No matter what brings you to the Web, your hope is that a lot of people see your website, your wall, your tweets, and your videos. Why else go to the trouble of sharing them?
In this course, you'll learn to use Google Analytics to make the most of your online traffic. You'll see how you can track not just the traffic to all of your online content, but also determine which content is the most appealing, where your visitors came from, what devices they used, how long they stayed, which links they clicked, and where they went when they left.
The course guides you step by step, report by report, through the major parts of the Google Analytics interface. From setting up your Google Analytics account and getting the all-important code you'll need to add to your website's pages to begin tracking your visitors, you'll learn everything you need to know to get everything you can from the data that Google Analytics provides. You'll even find out about Google AdWords and other tools to enhance your traffic as well as your Google Analytics reporting.
Course Revised June 2015
A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits!
How does it work? Once a session starts, two lessons will be released each week, for the six-week duration of your course. You will have access to all previously released lessons until the course ends.
Keep in mind that the interactive discussion area for each lesson automatically closes 2 weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.
The Final Exam will be released on the same day as the last lesson. Once the Final Exam has been released, you will have 2 weeks plus 10 days to complete the Final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.
An internet connection and a website to which the student has access to change the HTML code within one or more of the website pages.
I have enjoyed your lessons tremendously, and have gained a lot of insight towards the workings of the analytics. Thank you so much
Laurie, thank you for this wonderful and informative class! You continue to be such a valuable instructor and present complicated material in an understandable format.
I cannot believe what really great information about our website I am getting from this class. It's really eye opening. Now I need to figure out how to use it all!
I love the course, the challenges, the satisfaction of finally figuring out a task, and the light-hearted way that you write the lessons, Laurie, so that I feel I'm in class with you.
This was an excellent course. It was very useful, informative, and had a great use of images. I learned a lot and had fun doing it.
I just wanted to thank you for your time and expertise. I've been able to discover some really valuable information about my online digital portfolio and who's viewing it and from where. That's very helpful as I search for a new job.
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