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Special Offer price
Special offer description 200 characters
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Offered in partnership with
Butler Community College
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When it comes to marketing for small businesses, money isn't everything! In this course, you'll learn how to use the same marketing tricks the big companies employ—without making a big dent in your wallet.
As you build your own customized marketing plan step-by-step, you'll discover how to attract your target audiences, entice customers to buy your product or service, and keep buyers coming back for more. In addition, you'll find out how to generate the referrals that are crucial to your company's success. You'll get tips on evaluating your tactics, tracking your results, and fine-tuning your approach so it gets better every year. Best of all, the small business marketing strategies you'll learn will fit into any budget—and some are even free!
With the help of videos, spreadsheets, and hands-on activities, you'll build your skills in each lesson. You'll master cost-effective strategies including strategic partnerships, local marketing, search engine optimization, social networking, e-mail marketing, lead generation, and niche marketing. Along the way, you'll see many real-world examples from other small businesses much like yours.
Whether you're new to advertising or looking for a refresher, this course will make you a marketing pro. And by the time you're done, you'll have a personalized plan of action for increasing your sales—all on a shoestring budget.
A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits!
How does it work? Once a session starts, two lessons will be released each week, for the six-week duration of your course. You will have access to all previously released lessons until the course ends.
Keep in mind that the interactive discussion area for each lesson automatically closes 2 weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.
The Final Exam will be released on the same day as the last lesson. Once the Final Exam has been released, you will have 2 weeks plus 10 days to complete the Final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.
• Internet access
• One of the following browsers:
o Mozilla Firefox
o Microsoft Internet Explorer (9.0 or above)
o Google Chrome
• Adobe PDF plug-in (a free download obtained at Adobe.com .)
As a business owner this course was immensely helpful. I'm currently operating my second business and I feel that I've always been lacking in my marketing efforts. Owning a business doesn't afford much time so this was the perfect opportunity to learn at my own pace. The course and instructor provided so many ideas that I have a year's worth of work to do! I'm happy about this as it opened my mind and hopefully opportunities to increase my sales. In fact, I have already implemented several marketing strategies based on this course. I can't thank the teacher enough for her detailed and prompt responses to my questions and those of others which I found helpful as well. I would highly recommend this course. Very up to date and well presented.
This course exceeded my expectations! I learned so much valuable information. I cannot wait to utilize all my new knowledge. Glynns taught in an easy-to-follow format. The informative was fresh and extremely useful. My interest in marketing has grown to a whole new level. Thank you Glynns!!
This course was very thorough and informative. The information was presented clearly and logically with alot of extra resources added through the supplementary materials and discussion area answers. Our instructor, Glynns, proved to be exceptionally knowledgeable in all areas of our study. In addition, she spent alot of time supplying very complete, personalized answers and suggestions in our discussion areas. Her guidance will surely help our marketing efforts! Thanks for a great course!
This class has been extremely helpful in moving towards a postive and successful future. I have learned things that have made the bigger picture much clearer and given me skills that I feel will definitely help me in my endeavor. Thank you.
This instructor, she is fabulous. Jam-packed the course with detailed insightful information (including examples) for the perfectly identified audience. The instructor's marketing experience, teaching expertise, and excellent communication skills are apparent on every page. Highly recommend.
I absolutely loved the class! I walked away more educated than I was when I started and I had a great time completing the class.
This was the first class, in a long time, where I felt like I really got my money's worth...and then some. Glynns Thomas is a true teacher, her class was effective, efficient and applicable. I really appreciated the step-by-step approach, and her way of explaining and teaching. It made you stretch, but it wasn't out of reach. I feel like I have a road map, directions and "how to" for my new business. Thank you!
The quality of this course was outstanding -- the material, exercises, examples, and instructor feedback. It is as professional as anything I would have paid over a thousand dollars for. I am impressed and delighted. A very valuable use of my time!
Glynns is an awesome instructor. She is extremely knowledgeable, helpful and kind...I would've honestly paid four times the rate for this information...This course is extremely valuable and affordable...I am definitely speaking loud and proud about this course...Thanks again for this awesome opportunity to become a marketing powerhouse.
This is the overall best small business class ed2Go has offered. I strongly believe it's an essential course for anyone considering or is already an established entrepreneur. Thank you so much! It's a rarity to find a course that had kept my interest fairly high from start to finish. This particular instructor is a wealth of valuable information!
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