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Discover your own reasons for starting a business.
Find out the difference between starting from scratch, franchising, and buying a business.
Learn how to create a unique selling proposition, develop a client list, and conduct market research.
Develop a business plan to increase success.
Explore ways to legally set up your company, and learn your responsibilities as an employer.
Discover how to market your business with a direct response system, and measure your results with testing and tracking techniques.
Develop your advertising and publicity campaigns with confidence.
Understand the importance of accounting and financial statements.
Know where to find funding for your business.
Become skilled at hiring and managing the best employees.
Build clear and understandable policies to run your business better.
Learn how to manage you for success.
A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits!
How does it work? Once a session starts, two lessons will be released each week, for the six-week duration of your course. You will have access to all previously released lessons until the course ends.
Keep in mind that the interactive discussion area for each lesson automatically closes 2 weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.
The Final Exam will be released on the same day as the last lesson. Once the Final Exam has been released, you will have 2 weeks plus 10 days to complete the Final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.
• Internet access
• One of the following browsers:
o Mozilla Firefox
o Microsoft Internet Explorer (9.0 or above)
o Google Chrome
• Adobe PDF plug-in (a free download obtained at Adobe.com .)
As an artist with limited business sense, this was the perfect course for me to take. Kris took a lot of the mystery out of starting a small business. Her teaching style was very friendly and easy to comprehend. Thank you!
Excellent instructor - excellent course! I thoroughly enjoyed taking this class and can't wait to use the information I learned to start setting up my own small business. Thanks for the opportunity for me to be able to take this class. It was very little effort on my part to complete it, but what I learned will stay with me a lifetime.
I enjoyed the course and although I own a small business already, I learned some very important tips.
I enjoyed this class very much, the Professor was extremely knowledgeable and professional. I would definitely recommend it to someone with this particular interest.
I feel this class has helped me gain a greater insight into my own goals and provided support that will be useful going forward in the development of my next career.
I found the instructor to be knowledgeable, approachable, supportive and helpful. She has a very creative side and was very personable as well. I learned a lot in this course and it will all be very useful and applicable in my future business endeavors. I am glad I took this course and will recommend it to others.
I learned a ton and really looked forward to my classes. I am very excited to have found this class and thrilled to have been able to participate in it. Thank you very much.
I really liked the instructor's comments. Especially if it is not what you wanted to hear because sometimes an objective person's point of view helps you decide on what to do and how to do it.
The instructor was very informative and interested in the subject. She was very helpful in the discussion boards. This class was very useful and I would recommend or take any class taught by this instructor.
This was my first online course and I was not sure what to expect. The information was well presented and relevant. I will definitely be signing up for future online courses.
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