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One of the biggest challenges for most business owners is to find a continuous supply of new customers. Over the past decade, some have differentiated themselves by leveraging the Internet and social media to do just that. Whether you consider yourself a social media novice or a seasoned veteran, this course will give you a solid foundation and thorough understanding of what social media is and how you can use it to grow your business.
As you progress through the course, you'll master a simple process for making social media work for you. You'll learn about the five most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them and other social media platforms to promote your business. You'll also see how you can build a social media team and automate your social media activities so that you can leverage the power of social media without adding another full-time job to your plate. And finally, you'll gain techniques for measuring and tracking your social media success.
In today's fast-paced and globally connected environment, social media is a game changer for businesses and business owners who use this powerful medium in the right way. So whether you're looking for a new way to market your business or simply hoping to gain a better understanding about the excitement that surrounds social media, this course will empower you.
Course Revised April 2016
A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits!
How does it work? Once a session starts, two lessons will be released each week, for the six-week duration of your course. You will have access to all previously released lessons until the course ends.
Keep in mind that the interactive discussion area for each lesson automatically closes 2 weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.
The Final Exam will be released on the same day as the last lesson. Once the Final Exam has been released, you will have 2 weeks plus 10 days to complete the Final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.
• Internet access
• One of the following browsers:
o Mozilla Firefox
o Microsoft Internet Explorer (9.0 or above)
o Google Chrome
• Adobe PDF plug-in (a free download obtained at Adobe.com .)
The information in your course is as good as gold. I know now I have the right information and direction to make a clear judgement on which way to take my business.
This is an excellent course! You provided a lot of valuable information in each lesson. I really appreciated the videos and quizzes in the lessons. Thank you!
Thanks Dr. Brad! This class is awesome! I will definitely refer some of my friends to this class in the future. I feel much more confident in my abilities to manage the social media aspect of our marketing. Great class!
Thank you for the effort that you put into all of your lesson plans. Each one was informative and I especially enjoyed the video segments that were added. They helped keep me engaged. The interactive quizzes were a welcomed change of pace. Kudos to you.
I really have to take the time to just say thank you, because when I first started this course, I was not sure how I would be able to learn all of these various platforms, yet build them. This course was great, and I will be recommending it to many of my colleagues and friends.
I enrolled in this course for further training in marketing and I have learned so much from it. Although I'm not a small business owner, I do feel well-equipped to help any future employers who need help with social media. In fact, there are many local businesses that advertise for part-time social media help that I feel confident I could help them grow their business using the information you have provided. Thank you!
I just wanted to thank you for providing this course. I've learned more about the social world than I ever thought existed. I am looking forward to being able to track and analyze the data that we put into our social platforms. Thank you, for all of your help.
Thank you for making this course so interesting. It was very organized and I learned more that I thought I would!
I think Dr. Brad's SOCIAL formula is excellent! A great way to organize this new information and really useful resource to refer to every time we start work on a new social media goal or process.
Now that I have taken this course, I feel more confident in finding a job working specifically as a Social Media Specialist/Coordinator...and I owe it all to you. Thank you so much for taking the time to prepare this online course.
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