Digital Marketing Suite

Digital Marketing Suite

Learn how to develop an Internet marketing plan, use popular social media platforms, and achieve higher positions with major search engines.

72 Course Hrs
  • Details
  • Requirements
  • Instructor
$365.00

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Instructor-Moderated
72 Course Hrs
Study online with Instructor moderated discussion boards.
Select a start date for each course below:
$365.00
Instructor-Moderated

Details

Growing Your Business with Digital Marketing

Learn how you can successfully market your business on the internet and answer the question, "how to grow my business?" even if you have little or no money to spend! In this practical, hands-on course, you will develop a digital marketing plan for your business. You will start by exploring different kinds of business websites and determining your goals for your web presence. Then, you will learn about strategies for search engine optimization (SEO), search engine marketing (SEM), social media, email marketing, and e-commerce.

During your training, you will also understand how to use web analytics to track and improve the performance of your website, ads, and emails. By the end of the course, you will be ready to apply this knowledge to create a digital marketing plan to help you reach your goals.

Using Social Media in Business

One of the biggest challenges for most business owners is to find a continuous supply of new customers. Over the past decade, some have differentiated themselves by leveraging the Internet and social media to do just that. Whether you consider yourself a social media novice or a seasoned veteran, this course will give you a solid foundation and thorough understanding of what social media is and how you can use it to grow your business.

As you progress through the course, you'll master a simple process for making social media work for you. You'll learn about the five most popular social media platforms (Facebook, Twitter, LinkedIn, Pinterest, and Google+) and study secrets for using them and other social media platforms to promote your business. You'll also see how you can build a social media team and automate your social media activities so that you can leverage the power of social media without adding another full-time job to your plate. Finally, you'll gain techniques for measuring and tracking your social media success.

In today's fast-paced and globally connected environment, social media is a game changer for businesses and business owners who use this powerful medium in the right way. So whether you're looking for a new way to market your business or simply hoping to gain a better understanding about the excitement that surrounds social media, this course will empower you.

Achieving Top Search Engine Positions

The vast majority of web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimization (SEO).

In this course, you'll gain the knowledge you need to boost your website's visibility. You'll discover how search engines crawl the web, rank websites, and find previously undiscovered sites, and learn which HTML tags are key to getting sites on a search engine's radar. You'll also explore how to select keywords, why you should amass as many potential keyword choices as possible, and which keywords hold the most potential.

In addition, we'll discuss why you should complete a pre-submission analysis, how to do a post-submission analysis using tools such as Google Analytics, and how to manage the SEO cycle to maximize results. By the end of the course, you'll have mastered proven, step-by-step SEO strategies that you can implement right away.

Suite bundles are not eligible for partial drops or refunds. Transfers to other open sessions of the same course are available. Please refer to your school for additional details regarding drops, transfers, and refunds on Suite bundles.

Requirements

Prerequisites:

There are no prerequisites to take this course.


Requirements:

Hardware Requirements:

  • This course can be taken on either a PC or Mac.

Software Requirements:

  • PC: Windows 10 or later.
  • Mac: macOS 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Acrobat Reader.
  • Software must be installed and fully operational before the course begins.

Other:

  • Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Instructor

Lisa Adams

Lisa Adams is a web development expert specializing in marketing, user experience, and e-commerce. In addition to building and maintaining hundreds of websites, Lisa has helped a wide variety of clients and students to create their own sites and modify existing ones to make them more attractive and user-friendly.

Brad Semp

Brad Semp, Ph.D., is Chief Executive Officer (CEO) at a global corporation, a life-long entrepreneur, and a former professor of Bachelors and Masters of Science courses in Internet Marketing. Dr. Brad is active on social media platforms to engage with prospects and customers, expand relationships, and to grow businesses. He routinely coaches other entrepreneurs and business owners and consults with Fortune 500 organizations on how to design and implement effective social media systems, strategies, and tactics.

Chris Minnick

Chris Minnick has overseen the development of hundreds of web and mobile projects for customers ranging from small businesses to Fortune 500 enterprises. In addition, he authored and co-authored books and articles on a wide range of Internet-related topics including JavaScript, HTML, CSS, mobile apps, e-commerce, web design, SEO, and security. His published books include "JavaScript for Kids", "Writing Computer Code", "Coding with JavaScript For Dummies", "Adventures in Coding", "Beginning HTML5 and CSS3 For Dummies", "Webkit For Dummies", "CIW eCommerce Certification Bible", and "XHTML".

Instructor Interaction: The instructor looks forward to interacting with learners in the online moderated discussion area to share their expertise and answer any questions you may have on the course content.

Instructor-Moderated Course Code: B8565