Under pressure to increase membership, expand program value, attract media, entice donors, and develop volunteers, all while keeping an eye on the bottom line?
In the face of stiff competition, more worthwhile causes, more regulations, more watchdog agencies, and fewer funding opportunities, you need to work smarter—not longer.
This course will show you how to use powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers. You'll also learn how to persuade the media to communicate your organization's message and further its ideals and goals.
Instructor Linda Kissam draws on her extensive nonprofit experience to share effective, practical, and easy-to-implement strategies that you can put to immediate use. Before you know it, you'll be ready to improve your market share by learning to evaluate and implement effective promotions, advertising campaigns, and communication techniques.
If your organization relies on a diverse mix of fees, events, and/or contributions for support, you're sure to find this information-packed course indispensible.
About The Instructor
Linda Kissam is an eighteen-year veteran in the nonprofit management field. She has managed both 501 (c)(3) and 501 (c)(6) organizations and currently owns her own consulting company. She has taught both in the public and private sectors. A seasoned wine and hospitality industry veteran, Linda consults with local wineries on media attraction and food and wine events. She conducts both private and group strategic planning workshops for nonprofit and for-profit corporations. She currently serves as the executive director of a visitors bureau for an art town in California. She writes a weekly wine article and a bimonthly tourist destination column. She is a highly regarded facilitator for strategic planning workshops, marketing seminars, and event planning.
The facilitator for this course is Janet Levine.
Janet Levine is a seasoned expert with over 30 years’ experience in the nonprofit sector. She worked as an advancement professional—responsible for communications and marketing, fund development, and government relations—in higher education, public policy and entertainment nonprofits. As executive director of two charitable nonprofits she was responsible for both the strategic vision and the day to day operations of the organizations. In 2007, she began her consulting company, working to take nonprofits “from mired to inspired,” by improving effectiveness for both staff and boards. In addition to consulting for a wide variety of nonprofit and educational organizations, Janet regularly teaches courses and workshops on non-profit management, fundraising, grantsmanship, and board development, both face-to-face and online. Prior to working in the nonprofit sector, Janet was a magazine editor and writer, insurance broker, and owner of a graphic arts company.