Discover proven methods for establishing an Internet presence and building a brand identity. You'll learn how to use email, SEO and social media in your digital marketing plan.
One of the biggest challenges for business owners is finding new customers. This course will give you a solid foundation in today's best digital marketing tactics for small businesses.
You'll learn to think strategically about marketing your business using the Internet and social media. You will also explore how to use marketing tools to reach and covert new users. Before you know it, you'll have the skills and knowledge you need to develop and execute a winning digital marketing plan.
Suite bundles are not eligible for partial drops or refunds. Transfers to other open sessions of the same course are available. Please refer to your school for additional details regarding drops, transfers, and refunds on Suite bundles.
Prerequisites:
There are no prerequisites to take this course. Completion of Designing Effective Websites and Creating Web Pages (or equivalent experience) is helpful but not required.
Requirements:
Hardware Requirements:
Software Requirements:
Other:
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
Brad Semp
Brad Semp, Ph.D., is Chief Executive Officer (CEO) at a global corporation, a life-long entrepreneur, and a former professor of Bachelors and Masters of Science courses in Internet Marketing. Dr. Brad is active on social media platforms to engage with prospects and customers, expand relationships, and to grow businesses. He routinely coaches other entrepreneurs and business owners and consults with Fortune 500 organizations on how to design and implement effective social media systems, strategies, and tactics.
Lisa Adams
Lisa Adams is a web development expert specializing in marketing, user experience, and e-commerce. In addition to building and maintaining hundreds of websites, Lisa has helped a wide variety of clients and students to create their own sites and modify existing ones to make them more attractive and user-friendly.
Instructor Interaction: The instructor looks forward to interacting with learners in the online moderated discussion area to share their expertise and answer any questions you may have on the course content.