Course Code: GES518
Learn how to effectively communicate with a client while anticipating their needs. You’ll learn to ask thoughtful questions regarding what the brand is trying to promote and figuring out who their target audience may be.
Understand how to create powerful logo designs that peak interest in customers and satisfy your client. Learn the process of designing work for clients from submitting proofs and collaborating to making a final selection. You’ll also learn how to create layouts for various projects and the fundamentals of color theory.
Master an understanding of the importance of type in graphic design. Learn how to identify different font characters, how to choose the most useful font for your projects, and how to work with blocks of text.
Master the functions of Photoshop. Learn how to resize, crop, and retouch images. Understand how to create composite images, as well as how to change color, tone, and contrast within.
Create a brochure and an ad for print during this section of the course. You’ll examine how to effectively use space, color, font, and images in print advertising.
Learn how to create results-driven web pages, social media graphics, and email advertisements. Understand how to build a searchable web page and how to work with automated email services.
Laurie Ulrich Fuller has been practicing for more than 20 years. She received an education in the arts, and has been a professional graphic designer in many professional areas. She started her own company in 1992 to provide design, marketing, training, and technical documentation services to companies all over the world. Laurie is the author of several titles on Photoshop, InDesign, and general graphic design topics. These titles include The Photoshop CS3 Bible and How to Do Everything Adobe InDesign CS4. She is currently an adjunct faculty member at the Pennsylvania College of Art & Design. She was an adjunct faculty member at Temple University for more than 10 years, teaching everything from Microsoft Office to Adobe Photoshop to Web Design.
Randy Rolen has been a professional Graphic Designer for 32 years. After working as the Senior Graphic Designer in high tech companies for many years, he started his own design firm in 1993, and began to specialize in web based design, including websites and banner advertising. He has also been teaching online since 2002.
Previous experience with Photoshop is not necessary. The software, Adobe Photoshop CC, will be provided upon enrollment, so you dont need to have it prior to enrollment.
This program can be taken from either a Mac or PC. It is compatible with Windows 7, 8, 10, or Vista for PC users. Internet Explorer is not compatible with this program. You'll need to use a browser such as Chrome, Firefox, or Safari. There are no specific computer requirements other than an Internet connection, e-mail account, and Microsoft Word (for assignment submissions). Adobe Flash Player and Adobe Acrobat Reader are required for this program. Click Here to download the Acrobat Reader. Click Here to download the Flash Player.
For Windows 7, 8, or 8.1
ed2go will provide the required textbooks for this program:
The software for this program, Adobe Photoshop CC, will be provided with your tuition upon your enrollment and will be valid for one year after the activation date.
ed2go will ship all materials ground service upon enrollment. This includes the Adobe Photoshop CC software which will be valid for one year after the activation date.
Yes, you can use a Mac for this program.
Like most things, practice makes perfect. You’ll have the basic design skills and Photoshop abilities to take on most graphic design projects, but it’s recommended that you do some pro-bono (no-charge, for needy organizations, family businesses, etc.) work before you put yourself out there as an experienced designer. Build your portfolio based on what you learn in this class and apply your experience to a few jobs before you making an official leap as a Professional Graphic Designer.
Yes, if you work hard and develop a good client list. It’s important to seek clients out, provide all the services you can to these clients, and make good connections for word-of-mouth referrals. Also, stay involved with professional organizations, chambers of commerce, or local small business networking groups. Get your name out there, and use social media to promote your services.