Course Code: GES518
Learn how to effectively communicate with a client while anticipating their needs. You’ll learn to ask thoughtful questions regarding what the brand is trying to promote and figuring out who their target audience may be.
Understand how to create powerful logo designs that peak interest in customers and satisfy your client. Learn the process of designing work for clients from submitting proofs and collaborating to making a final selection. You’ll also learn how to create layouts for various projects and the fundamentals of color theory.
Master an understanding of the importance of type in graphic design. Learn how to identify different font characters, how to choose the most useful font for your projects, and how to work with blocks of text.
Master the functions of Photoshop. Learn how to resize, crop, and retouch images. Understand how to create composite images, as well as how to change color, tone, and contrast within.
Create a brochure and an ad for print during this section of the course. You’ll examine how to effectively use space, color, font, and images in print advertising.
Learn how to create results-driven web pages, social media graphics, and email advertisements. Understand how to build a searchable web page and how to work with automated email services.
Laurie Ulrich Fuller has been practicing for more than 20 years. She received an education in the arts, and has been a professional graphic designer in many professional areas. She started her own company in 1992 to provide design, marketing, training, and technical documentation services to companies all over the world. Laurie is the author of several titles on Photoshop, InDesign, and general graphic design topics. These titles include The Photoshop CS3 Bible and How to Do Everything Adobe InDesign CS4. She is currently an adjunct faculty member at the Pennsylvania College of Art & Design. She was an adjunct faculty member at Temple University for more than 10 years, teaching everything from Microsoft Office to Adobe Photoshop to Web Design.
Randy Rolen has been a professional Graphic Designer for 32 years. After working as the Senior Graphic Designer in high tech companies for many years, he started his own design firm in 1993, and began to specialize in web based design, including websites and banner advertising. He has also been teaching online since 2002.
Previous experience with Photoshop is not necessary.
Instructional material requirements:
Yes, since ed2go courses are online, you never have to actually travel to the school. Most schools offer telephone or online registration.
This course is self-paced and open enrollment, so you can start when you want and finish at your own pace. When you register, you'll receive nine (9) months to complete the course.
ed2go courses are non-credit courses, so they do not qualify for federal aid, FAFSA and Pell Grant. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements. Financing is available from select schools. Learn more: https://www.ed2go.com/career/financial-assistance
Upon successful completion of the course, you will be awarded a certificate of completion.
ed2go courses will provide you with the skills you need to obtain an entry-level position in most cases. We don’t provide direct job placement services, but our instructors and career counselors will help you build your resume and are available to give advice on finding your first job. Instructors will also be available to use as a professional reference upon completion of the course. Potential students should always do research on the job market in their area before registering.
You may be assigned with a facilitator or team of industry experts for one-on-one course interaction. Your support will be available (via e-mail) to answer any questions you may have and to provide feedback on your performance. All of our facilitators are successful working professionals in the fields in which they teach. You will be assigned to an Advisor for academic support.
If you have additional questions, please feel free to contact us via LIVE CHAT or by calling us at (855) 520-6806. If you are visiting us during non-business hours, please feel free to send us a question using the Contact Us form.
This course is open enrollment, so you can register and start the course as soon as you are ready. Please note: Once the course curriculum is accessed online or through submission of a material shipment confirmation, refunds cannot be issued. Access to your course can take 24-48 business hours.
Like most things, practice makes perfect. You’ll have the basic design skills and Photoshop abilities to take on most graphic design projects, but it’s recommended that you do some pro-bono (no-charge, for needy organizations, family businesses, etc.) work before you put yourself out there as an experienced designer. Build your portfolio based on what you learn in this class and apply your experience to a few jobs before you making an official leap as a Professional Graphic Designer.
Yes, if you work hard and develop a good client list. It’s important to seek clients out, provide all the services you can to these clients, and make good connections for word-of-mouth referrals. Also, stay involved with professional organizations, chambers of commerce, or local small business networking groups. Get your name out there, and use social media to promote your services.
The time allotted to complete your course has been calculated based on the number of course hours. If after a concerted effort, you are still unable to complete your course on time, your Student Advisor will help you work out a suitable completion date. Please note that a fee may be charged for an extension.