Certified Digital Marketing Professional (Voucher Included)

A digital marketing professional is a 360-degree digital marketer with a solid foundation and working knowledge of all digital marketing domains. The primary objectives of a digital marketing specialist are to increase brand awareness, promote products, build traffic on the branded website, acquire new customers, generate product interest among prospects and create high product visibility among distinct audiences.

Requirements for online marketing certification are based on a combination of...

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9 Months / 220 Course Hrs
Open Enrollment
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Association of Executive and Administrative Professionals

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Certified Digital Marketing Professional (Voucher Included)

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Course code: GES2117

What you will learn

How you will benefit

Students who earn the OMCP certification:

  • Stand out to employers and clients as having verified digital marketing skills, education, and experience
  • Are in demand as specialists, leaders, and accredited instructors
  • Earn between 16-26% more than non-certified digital marketers
  • Operate more effectively as a marketing professional, sharing common language and generally accepted practices across multiple disciplines and in at least two specialty disciplines

How the course is taught

  • Self-paced, online course
  • 9 Months to complete
  • Open enrollment, begin anytime
  • 220 course hours
  1. Mastering SEO, Content Marketing, PPC and Digital Analytics
  2. Mastering Social Media Mobile Marketing and Digital Strategy
  3. Advanced Search Engine Optimization
  4. Advanced Pay Per Click
  5. Advanced Web Analytics
  6. Advanced Social Media
  7. Advanced Mobile Marketing
  8. Digital Strategy for Brand Marketing

Rob Sanders is a digital marketing veteran and instructor with over 20 years of experience. He has helped a wide range of companies utilize new and emerging technologies to increase sales and profitability. As a seasoned course instructor, he has helped students learn best practices for e-marketing and web analytics to PPC advertising and SEO fundamentals.

As founder of RSO Consulting, Rob helps clients maximize their digital marketing efforts via SEO, SEM, SMO, and Web Analytics. He also serves as a chief marketing officer (CMO) for Brains, a community-driven investing app. He previously served as an online marketing producer, marketing director, web project manager, senior digital marketing manager, and adjunct professor.

Rob received a bachelor's degree in communications from the University of Central Florida and a Master of Business Administration in International Business from the University of San Francisco. He also holds certifications in Google Ads Search, Analytics, and more.

 

Prerequisites:

No prerequisite is required to take this course. Anyone with an interest in digital marketing can enroll in this course. It is recommended to the folks having around 2 or more years of experience.

Exam Requirements:

There is no prerequisite to take OMCP exams, but if you are pursuing OMCP certification, ensure you have minimum experience, and education. OMCP certification requires:

  • Passing scores on the OMCP exams AND:
  • 5,000 hours experience

This can include any marketing job, traditional marketing, e.g., print, copywriting, advertising, selling marketing services, or providing some subset of marketing services to a marketing team or to paying clients.

OR a post-secondary degree plus 2,000 hours experience OR completion of an approved digital marketing course plus 1,000 hours experience. 

Requirements:

Hardware Requirements:

This course can be taken on either a PC, Chromebook, or Mac device.

Software Requirements:

  • PC: Windows 7 or later operating systems.
  • Mac: All versions
  • Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
  • Microsoft Word Online
  • Adobe Acrobat Reader
  • Software must be installed and fully operational before the course begins.

Other:

  • Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Yes, you will be prepared to sit for the OMCP Online Marketing Certified Professional exam.

There is no prerequisite to take OMCP exams, but if you are pursuing OMCP certification, ensure you have minimum experience, and education. OMCP certification requires:

  • Passing scores on the OMCP exams AND:
  • 5,000 hours experience

This can include any marketing job, traditional marketing, e.g., print, copywriting, advertising, selling marketing services, or providing some subset of marketing services to a marketing team or to paying clients.

OR a post-secondary degree plus 2,000 hours experience OR completion of an approved digital marketing course plus 1,000 hours experience.

This course is open enrollment, so you can register and start the course whenever you are ready. Access to your course can take 24-48 business hours.

Yes, ed2go courses are completely online. However, keep in mind that not all certifying bodies or industry-specific certifications are recognized internationally. Please review your country’s regulations prior to enrolling in courses that prepare for certification.

After you register, you will receive 9 months to complete the course. The time allotted for completion has been calculated based on the number of course hours.

The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact the student advising team to see what options you may have available to work out a suitable completion date. Please note that an extension fee may be charged. 

The course instructor will be available by email to answer any questions and provide feedback on your performance. Occasionally, your course may be supported by a team of industry experts. You will also receive support from the student advising team.

Upon successfully passing the final exam, you will be awarded a certificate of completion from the school or organization that you registered through.

ed2go courses will help you gain the skills you need to obtain an entry-level position in most cases. However, you should always research the job market in your area before enrolling.

ed2go courses are non-credit, so they do not qualify for federal aid, FAFSA, and Pell Grant. In some states, vocational rehab or workforce development boards may provide funding to take our courses. Additionally, you may qualify for financial assistance if you meet certain requirements. Learn more about financial assistance.

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