Certified Digital Marketing Professional (Voucher Included)
A digital marketing professional is a 360-degree digital marketer with a solid foundation and working knowledge of all digital marketing domains. The primary objectives of a digital marketing specialist are to increase brand awareness, promote products, build traffic on the branded website, acquire new customers, generate product interest among prospects and create high product visibility among distinct audiences.
Requirements for online marketing certification are based on a combination of...
University of the District of Columbia
Certified Digital Marketing Professional (Voucher Included)
Details + Objectives
Course code: GES2117
What you will learn
- Get a holistic view of digital marketing functions by getting an in-depth knowledge of functions like paid marketing, social media marketing, inbound marketing, and web analytics.
- Plan, manage, and execute integrated multichannel marketing campaigns.
- Learn how all digital marketing disciplines work together and how to optimize them as integrated marketing campaigns.
How you will benefit
- Students who earn the OMCP certification stand out to employers and clients as having verified digital marketing skills, education, and experience
- Are in demand as specialists, leaders, and accredited instructors
- Earn between 16-26% more than non-certified digital marketers
- Operate more effectively as a marketing professional, sharing common language and generally accepted practices across multiple disciplines and in at least two specialty disciplines
How the course is taught
- Self-paced, online course
- 9 Months to complete
- Open enrollment, begin anytime
- 220 course hours
Instructors & Support
This course is designed to be self-paced and does not involve any live classes. Instead, students will have access to various self-learning resources, including video materials, practice projects, e-books, and other materials available within the course modules. Although there is no direct interaction with an instructor, students can seek help from an industry expert by submitting questions via email or online forms.
Requirements
Prerequisites:
No prerequisite is required to take this course. Anyone with an interest in digital marketing can enroll in this course. It is recommended to the folks having around 2 or more years of experience.
Exam Requirements:
There is no prerequisite to take OMCP exams, but if you are pursuing OMCP certification, ensure you have minimum experience, and education. OMCP certification requires:
- Passing scores on the OMCP exams AND:
- 5,000 hours experience
This can include any marketing job, traditional marketing, e.g., print, copywriting, advertising, selling marketing services, or providing some subset of marketing services to a marketing team or to paying clients.
OR a post-secondary degree plus 2,000 hours experience OR completion of an approved digital marketing course plus 1,000 hours experience.
Requirements:
Hardware Requirements:
- This course can be taken on either a PC, Mac, or Chromebook.
Software Requirements:
- PC: Windows 7 or later.
- Mac: macOS 10.11 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
- Microsoft Word Online
- Adobe Acrobat Reader
- Software must be installed and fully operational before the course begins.
Other:
- Email capabilities and access to a personal email account.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.