Certified Persuasive Copywriter

Certified Persuasive Copywriter is an in-depth certification course that provides professionals, creatives, consultants, entrepreneurs, and business owners with the comprehensive training needed to excite, engage, and motivate audiences to take action.

When you enroll in the Certified Persuasive Copywriter course, you will learn more than how to become a copywriter—you will obtain timeless copywriting secrets and discover how to apply copywriting strategies that convert into clients, sales, and...

9 Months / 200 Course Hrs
Open Enrollment
Offered in partnership with your preferred school

University of the District of Columbia

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Course code: GES2123

What you will learn

  • A system for crafting persuasive content in 85% less time
  • Classic copywriting techniques for print and online audiences
  • Winning templates for creating compelling sales messages for every industry and business type
  • Closely guarded templates, tips, and tactics used by the World's top copywriters
  • Certification in Persuasive Copywriting

How you will benefit

  • Effectively use proven writing frameworks to develop compelling stories and write persuasive copy faster than ever before
  • Follow copywriting systems to significantly decrease the time you spend writing
  • Use storytelling techniques to increase engagement and persuade readers to take action
  • Communicate goals, thoughts, and perspectives more clearly and effectively
  • Make the best word choices to get your point across
  • Easily adapt writing tones, voices, and styles to fit different target audiences
  • Identify and avoid common copywriting and grammatical errors
  • Certification and designation as a Professional Persuasive Copywriter

How the course is taught

  • Self-paced, online course
  • 9 Months to complete
  • Open enrollment, begin anytime
  • 200 course hours
  1. Copywriting Fundamentals
    1. What is Copywriting
    2. 3 Keys to Good Copy
    3. Defining Your Audience
    4. Copywriting Formulas
    5. Copywriting Frameworks
    6. Capstone Project
  2. First Impression Copy
    1. 3 Facets of Copywriting
    2. What is First Impression Copy?
    3. Grab Attention
    4. Target the Right Audience
    5. Deliver a Clear + Complete Message
    6. Lure Readers Into the Body Copy
    7. Capstone Project
  3. Writing to Communicate
    1. Writing to Communicate
    2. Keep It Simple
    3. 10 Ways to Write Clear Copy
    4. Capstone Project
  4. Writing to Sell
    1. Writing to Sell
    2. Three Rules of Selling
    3. A Good Copywriter
    4. Connecting With Your Prospect
    5. Conducting Research
    6. Features and Benefits
    7. Assembling Your Copy
    8. Using the AIDA Formula
    9. Piercing Hearts
    10. Capstone Project
  5. Preparing to Write
    1. Preparing to Write
    2. Review Information Provided by the Client
    3. Conduct Offline Research
    4. Conduct Online Research
    5. Citing Sources
    6. Organizing the Facts
    7. Capstone Project
  6. The Writing Process
    1. The Writing Process
    2. Writing Your Headline
    3. Writing Your Subheadings
    4. Writing Your Body Copy
    5. Writing Your Call to Action
    6. Editing
    7. W.E.R.K. Your Words
    8. Capstone Project
  7. Effective Copywriting
    1. Effective Copywriting
    2. Relatable Copy
    3. Digestible, Scannable Copy
    4. Emotion-Inducing Copy
    5. Dramatizing the Message
    6. Capstone Project
  8. Storytelling
    1. Storytelling
    2. Story Arcs
    3. Attributes of a Good Sales Story
    4. Capstone Project
  9. Persuading the Prospect
    1. Persuading the Prospect
    2. Selling the Transformation
    3. Writing for Brands
    4. Promotions That Persuade
    5. Capstone Project
  10. Copywriting Framework Recap
    1. Copywriting Framework Recap
    2. Landing Page Framework
    3. Sales Email Framework
    4. Product Description Framework
    5. Promotional Video Framework
    6. Social Media Post Framework
    7. Capstone Project

Apryl Beverly

Apryl Beverly is the founder of Word Stylistz®, the world's first online woman-owned, flat-rate sales writing agency. Since launching her writing and marketing firm in 2011, she and her team have crafted compelling copy for small business owners and global brands. Her clients have generated more than $100 million in revenue from the content her agency has produced. She's also the author of two books and is frequently called on to facilitate training events on vital copywriting and marketing communications principles. She is a graduate of The Ohio State University in Journalism and the University of Phoenix with a Master of Business Administration in Marketing.


There are no prerequisites for the course or the exam.


Hardware Requirements:

  • This course can be taken on either a PC, Mac, or Chromebook.

Software Requirements:

  • PC: Windows 10 or later.
  • Mac: macOS 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
  • Microsoft Word Online
  • Adobe Acrobat Reader
  • Software must be installed and fully operational before the course begins.


  • Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Yes, upon successful completion of the course final exam you will earn the Lovegevity Persuasive Copywriting Certification.

This course is open enrollment, so you can register and start the course whenever you are ready. Access to your course can take 24-48 business hours.

After you register, you will receive 9 months to complete the course. The time allotted for completion has been calculated based on the number of course hours.

The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact the student advising team to see what options you may have available to work out a suitable completion date. Please note that an extension fee may be charged.

Our courses are designed to accommodate various learning preferences. Depending on the course structure, you may get different forms of support. Self-paced courses are designed to be user-friendly and independent, minimizing the need for external support. In courses with instructors, our direct platform support feature includes opportunities for questions, discussions, and remediation, with email and phone support available for select courses. Our student advising team is available to guide you on program requirements and administrative requests, but they do not provide assistance with course content. Our goal is to provide you with the necessary support for success, whether it's through self-paced exploration, direct communication, or guidance from our advising team.

Upon successfully passing the final exam, you will be awarded a certificate of completion from the school or organization that you registered through.

ed2go courses will help you gain the skills you need to obtain an entry-level position in most cases. However, you should always research the job market in your area before enrolling.

ed2go courses are non-credit, so they do not qualify for federal aid, FAFSA, and Pell Grant. In some states, vocational rehab or workforce development boards may provide funding to take our courses. Additionally, you may qualify for financial assistance if you meet certain requirements. Learn more about financial assistance.

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