Business and Marketing Writing (Self-Guided)

Write great marketing copy to improve your company's image and your chances of getting hired or promoted.

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3 Months / 24 Course Hrs
Open Enrollment
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Business and Marketing Writing (Self-Guided)

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Course code: T9621

Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you're just interested in a writing or marketing career. Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!

Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business, marketing principles, and written communications. You will learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. This course will help you understand the power of writing - and use it to present a solid, cohesive message to your target audience.

How the course is taught

  • Instructor-Moderated or Self-Guided online course
  • 6 Weeks or 3 Months access
  • 24 course hours
  1. The Role of Business and Marketing Writing
  2. The Ins and Outs of Image
  3. Writing Approaches and Strategies
  4. Media
  5. Putting It All Together: Writing Project
  6. Complete and Incomplete Sentences
  7. Word Choices
  8. Internal Communication
  9. Banishing the Bureaucracy
  10. Editing, Proofreading and Evaluating
  11. Putting It All Together: Editing Project
  12. Marketing Ethics
Self-Study

Prerequisites:

There are no prerequisites to take this course.

Requirements:

Hardware Requirements:

  • This course can be taken on either a PC, Mac, or Chromebook.

Software Requirements:

  • PC: Windows 8 or later.
  • Mac: macOS 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Acrobat Reader.
  • Software must be installed and fully operational before the course begins.

Other:

  • Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Instructor-Moderated: A new session of each course begins each month. Please refer to the session start dates for scheduling.​

Self-Guided: Your course begins immediately after you enroll.​

Instructor-Moderated: Once a course session starts, two lessons will be released each week for the 6 week duration of your course. You will have access to all previously released lessons until the course ends. You will interact with the instructor through the online discussion area. There are no live sessions or online meetings with the instructor.

Self-Guided: You have 3 months of access to the course. After enrolling, you can learn and complete the course at your own pace, within the allotted access period. You will have the opportunity to interact with other students in the online discussion area.

Instructor-Moderated: The interactive discussion area for each lesson automatically closes two weeks after each lesson is released, so you're encouraged to complete each lesson within two weeks of its release. However, you will have access to all lessons from the time they are released until the course ends.​

Self-Guided: There is no time limit to complete each lesson, other than completing all lessons within the allotted access period. Discussion areas for each lesson are open for the entire duration of the course.

Instructor-Moderated: Students enrolled in a six-week online class benefit from a one-time, 10-day extension for each course. No further extensions can be provided beyond these 10 days.​

Self-Guided: Because this course is self-guided, no extensions will be granted after the start of your enrollment.