Course Code: iga
In this lesson, you will learn what Google Analytics is, what it does, and who benefits from its use. You will look at the key reports that Google Analytics provides. You will also find out how all those visits to your site turn into data you can use to increase traffic and to make the most impact on each visitor. Then you will set up a Google Analytics account, and create and insert the Google Analytics code to begin tracking traffic on your web page.
In this lesson, you will set date ranges for your Analytics data so you will be able to track traffic within a certain month, week, day, or even hour. You will learn to use filters and sorting tools to customize your view of your Google Analytics data, so you can see and understand all the information you need (and ignore what you don’t need). Then you will set up report categories and design custom reports from scratch through the use of Google Analytics’ reporting tools.
In this lesson, you will further customize existing and new reports by adding filters---focusing your report’s data on very specific activity by certain visitors to your site. You will learn how to time your reporting to reflect changes in site traffic attributed to promotional activity, social media, and changes in site content. Then you will focus on Google Analytics’ Webmaster Tools---from the verification process, to configuring and viewing webmaster reports.
This lesson will show you how to set up web campaigns through Google AdWords. By the end of this lesson, you will know how to track the impact of campaigns and AdWords advertising through specially created Google Analytics reports. Then you will find out how to develop Google Analytics goals for building traffic to your website. This will help you increase site traffic and make that traffic more effective.
In this lesson, you will view data in real time, within seconds of when user activity occurs. You will learn about intelligence events and set up custom alerts to find out about special activity on your sites. This lesson will show you how to improve website traffic and see user responses to your website content and marketing effects. Then you will learn to build a dashboard where you can create workspace for running reports, access Analytics data, and make Google Analytics feel more like “home.” You will add metrics to measure your most important statistics; widgets to provide quick views; and pie charts, timelines, and tables to customize your dashboard view.
In this final lesson, you will learn about the Admin interface. You will learn to view established Google accounts, properties, and views. You will find out how to add users and determine their roles within your Google Analytics accounts. You will also discover more about Webmaster Tools that can help you attract new and returning users. Then you will learn how to email reports to colleagues and export data for use in other applications. Lastly, you will customize the settings that control the sharing of Analytics reports and data.
Laurie Fuller has been writing about and teaching people to use Microsoft Office for more than 20 years—including personally training thousands of students, writing hundreds of training manuals, and authoring and co-authoring more than 30 books on subjects including Word, Excel, PowerPoint, Outlook, and Access. Her books include 2000-page epics that document every button, bell, and whistle, as well as friendlier introductory and troubleshooting books for new users. Her most recent publication on Microsoft Access is Access 2016 for Dummies. In addition to writing and teaching, Laurie runs her own firm, Limehat & Company, providing training, marketing, graphic design, and web development services to clients throughout the world, with a focus on helping growing companies and non-profit organizations build their brand through effective promotions, outreach, and education.
There are no prerequisites to take this course.
Instructional material requirements:
A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits!
Once a session starts, two lessons will be released each week, for the six-week duration of your course. You will have access to all previously released lessons until the course ends.
Keep in mind that the interactive discussion area for each lesson automatically closes 2 weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.
The Final Exam will be released on the same day as the last lesson. Once the Final Exam has been released, you will have 2 weeks plus 10 days to complete the Final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.
I have enjoyed your lessons tremendously, and have gained a lot of insight towards the workings of the analytics. Thank you so much"
Laurie, thank you for this wonderful and informative class! You continue to be such a valuable instructor and present complicated material in an understandable format."
I cannot believe what really great information about our website I am getting from this class. It's really eye opening. Now I need to figure out how to use it all!"
I love the course, the challenges, the satisfaction of finally figuring out a task, and the light-hearted way that you write the lessons, Laurie, so that I feel I'm in class with you."
This was an excellent course. It was very useful, informative, and had a great use of images. I learned a lot and had fun doing it."
I just wanted to thank you for your time and expertise. I've been able to discover some really valuable information about my online digital portfolio and who's viewing it and from where. That's very helpful as I search for a new job."