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ed2go Business Marketing and Sales Introduction to Google Analytics
Return to Marketing and Sales

Introduction to Google Analytics

No matter what brings you to the Web, your hope is that a lot of people see your website, your wall, your tweets, and your videos. In this course, you will learn to use Google Analytics to make the most of your online traffic. You will see how you can track not just the to all of your online content, but also determine which content is the most appealing, where your visitors came from, what devices they used, how long they stayed, which links they clicked, and where they went when they left.

This course guides you step-by-step, report-by-report, through the major parts of the Google Analytics interface. From setting up your Google Analytics account and getting the all-important code you will need to add to your website’s pages to begin tracking your visitors, you will learn everything you need to know to get everything you can from the data that Google Analytics provides. You will even find out about Google AdWords and other tools to enhance your traffic as well as your Google Analytics reporting.

6 Weeks / 24 Course Hrs
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Starting April 17 | May 15

Introduction to Google Analytics


Details + Objectives

Course Code: iga

What You Will Learn
  • Learn what Google Analytics is, what it does, and who benefits from its use
  • Learn to set up your account, create your Analytics code, and insert it into a Web page
  • Discover how to set rages, customize graphs and charts, and use filtering and sorting to control your Google Analytics data
  • Learn to add filters to and existing report, to user-created reports, and run reports with custom filters
  • Learn what Google Analytics Goals are and how they work; set them up and establish their values; and monitor and report Goals
  • Discover how to access and manage Google Analytics accounts, properties, and views
  • Learn to email Google Analytics reports, export Web traffic data, and customize settings to control data sharing
How the course is taught
  • Instructor-led course
  • 6 weeks in duration
  • Courses begin each month
  • 2 lessons released each week
  • 24 course hours
How you will benefit
  • Make the most of your online traffic through Google Analytics
  • Determine which content is the most appealing to your viewers
  • Discover how to use data to your advantage so that you can get the most from your website


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Week 1

In this lesson, you will learn what Google Analytics is, what it does, and who benefits from its use. You will look at the key reports that Google Analytics provides. You will also find out how all those visits to your site turn into data you can use to increase traffic and to make the most impact on each visitor. Then you will set up a Google Analytics account, and create and insert the Google Analytics code to begin tracking traffic on your web page.

Week 2

In this lesson, you will set date ranges for your Analytics data so you will be able to track traffic within a certain month, week, day, or even hour. You will learn to use filters and sorting tools to customize your view of your Google Analytics data, so you can see and understand all the information you need (and ignore what you don’t need). Then you will set up report categories and design custom reports from scratch through the use of Google Analytics’ reporting tools.

Week 3

In this lesson, you will further customize existing and new reports by adding filters---focusing your report’s data on very specific activity by certain visitors to your site. You will learn how to time your reporting to reflect changes in site traffic attributed to promotional activity, social media, and changes in site content. Then you will focus on Google Analytics’ Webmaster Tools---from the verification process, to configuring and viewing webmaster reports. 

Week 4

This lesson will show you how to set up web campaigns through Google AdWords. By the end of this lesson, you will know how to track the impact of campaigns and AdWords advertising through specially created Google Analytics reports. Then you will find out how to develop Google Analytics goals for building traffic to your website. This will help you increase site traffic and make that traffic more effective.

Week 5

In this lesson, you will view data in real time, within seconds of when user activity occurs. You will learn about intelligence events and set up custom alerts to find out about special activity on your sites. This lesson will show you how to improve website traffic and see user responses to your website content and marketing effects. Then you will learn to build a dashboard where you can create workspace for running reports, access Analytics data, and make Google Analytics feel more like “home.” You will add metrics to measure your most important statistics; widgets to provide quick views; and pie charts, timelines, and tables to customize your dashboard view.

Week 6

In this final lesson, you will learn about the Admin interface. You will learn to view established Google accounts, properties, and views. You will find out how to add users and determine their roles within your Google Analytics accounts. You will also discover more about Webmaster Tools that can help you attract new and returning users. Then you will learn how to email reports to colleagues and export data for use in other applications. Lastly, you will customize the settings that control the sharing of Analytics reports and data.

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Instructors & Support

Laurie Fuller

Laurie Fuller has been writing about and teaching people to use Microsoft Office for more than 20 years—including personally training thousands of students, writing hundreds of training manuals, and authoring and co-authoring more than 30 books on subjects including Word, Excel, PowerPoint, Outlook, and Access. Her books include 2000-page epics that document every button, bell, and whistle, as well as friendlier introductory and troubleshooting books for new users. Her most recent publication on Microsoft Access is Access 2016 for Dummies. In addition to writing and teaching, Laurie runs her own firm, Limehat & Company, providing training, marketing, graphic design, and web development services to clients throughout the world, with a focus on helping growing companies and non-profit organizations build their brand through effective promotions, outreach, and education.




There are no prerequisites to take this course.


Hardware Requirements: 

  • This course can be taken on either a PC or Mac.

Software Requirements: 

  • PC: Windows XP or later.
  • Mac: OS X Snow Leopard 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • A website in which the student has access to change the HTML code within one or more of the website pages.
  • Adobe Flash Player. Click here to download the Flash Player.
  • Adobe Acrobat Reader. Click here to download the Acrobat Reader.
  • Software must be installed and fully operational before the course begins.


  • Email capabilities and access to a personal email account.
Instructional Materials

The instructional materials required for this course are included in enrollment and will be available online.


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When can I get started?

A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits.

How does it work?

Once a course session starts, two lessons will be released each week for the six-week duration of your course. You will have access to all previously released lessons until the course ends.

How long do I have to complete each lesson?

The interactive discussion area for each lesson automatically closes two weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.

What if I need an extension?

The final exam will be released on the same day as the last lesson. Once the final exam has been released, you will have two weeks plus 10 days (24 days total) to complete the final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.

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