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ed2go Business Project Management Nonprofit Fundraising Essentials
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non-profit-fundraising

Nonprofit Fundraising Essentials

Take your first step toward a rewarding career in fundraising for nonprofit organizations! In this course, you'll first explore the skills you'll need to become a successful fundraiser. After that, you'll discover where the best corporate and foundation fundraising jobs are and how to apply for them. 

By the end of the course, you'll have a wealth of new nonprofit fundraising ideas, and you'll be well on your way to success in this exciting career field.

6 Weeks / 24 Course Hrs
Starting December 12, 2018

Offered in Partnership with your Preferred School

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Learning Method

Instructor-led

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Starting December 12 | January 16

Nonprofit Fundraising Essentials

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Details + Objectives

Course Code: sif

What You Will Learn
  • Delve into every area of nonprofit fundraising—annual funds, special events, corporate relations, foundation relations, major gifts, and planned giving
  • Learn about capital campaigns and why they're a crucial element of nonprofit fundraising
  • Hone your own writing skills
  • Explore fundraising software tools you can use to track your efforts and enhance your results
How the course is taught
  • Instructor-led course
  • 6 weeks in duration
  • Courses begin each month
  • 2 lessons released each week
  • 24 course hours
How you will benefit
  • Gain new ideas for successful nonprofit fundraising
  • Open the door to new opportunities as a fundraiser for nonprofit organizations
  • Learn how you can better help the causes you care about

Outline

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Week 1

In this lesson, you’ll find out what fundraising is and the role it plays in the nonprofit world. You’ll also get prepared to find a fundraising job by looking at online job resources of particular value to aspiring fundraisers. Then, learn everything you need to know about the annual fund. By the end of the lesson, you’ll be ready to develop a timeline that fits the needs of your organization, understand how to structure donor levels effectively, and be better prepared to communicate with donors as prospective volunteers.

Week 2

Continue to learn about the annual fund as you understand how to draft an effective letter of appeal, learn the process of mailing an appeal, discover the pros and cons of email solicitation, and look at phone-a-thons. Then, discuss the roles and responsibilities of the special events fundraiser within small and large nonprofits. You’ll also learn about seven different types of special events used by nonprofits to gather supporters together, publicize their causes, and raise money. 

Week 3

In this lesson, we’ll discuss how to make the most of your event budget—and how to avoid ending up in the red. Then, begin your exploration of foundation relations. You’ll get to know the methods and online tools you can use to locate foundations likely to be interested in funding your organization’s needs. You’ll also learn how to analyze a foundation’s tax return to determine whether it’s likely to be a good match for your organization.

Week 4

We’ll continue our discussion of foundation relations today by exploring how to further cultivate foundation prospects. Then, we’re going to talk about the work performed by the corporate relations fundraiser.

Week 5

Learn the basics about major gifts, planned giving, and endowments. You’ll find out why major gifts are so important, what activities or projects they support, and who major gift donors usually are. You’ll also find out how to determine and articulate your organization’s major gift needs, how to plan a major gift program, and how to work with staff and volunteers to solicit major gifts. Then, learn how a capital campaign differs from the annual fund, why they’re so important to nonprofits, and what the campaign funds pay for.

Week 6

Learn about Web 2.0 fundraising opportunities, including how to improve your organization’s Web site to make it easier for supporters to donate to your cause. We’ll also explore how to use social networking sites like Facebook to connect with prospective donors and members. Finally, we’ll explore the ways fundraising software can help you to become a more effective and efficient fundraiser by helping you to manage contacts and track fundraising relationships.

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Instructors & Support

Janet Levine

Janet Levine has been involved with grant writing and fund raising since 1988. Prior to starting her consulting company in 2007, she was the Vice President for University Advancement at a public, urban university. Levine has been a fundraiser and administrator at a number of colleges, universities and other non-profit organizations. She holds a Master of Business Administration from Pepperdine University and a B.A. from Hofstra University.

Requirements

Prerequisites / Requirements

Prerequisites:

There are no prerequisites to take this course.

Requirements:

Hardware Requirements: 

  • This course can be taken on either a PC or Mac device.

Software Requirements: 

  • PC: Windows XP or later.
  • Mac: OS X Snow Leopard 10.6 or later.
  • Browser: The latest version of Internet Explorer, Firefox, Chrome, or Safari (We recommend Firefox or Chrome).
  • Adobe Flash Player. Click here to download the Flash Player.
  • Adobe Acrobat Reader. Click here to download the Acrobat Reader.
  • Email capabilities and access to a personal email account.
  • Software must be installed and fully operational before the course begins.
Instructional Materials

The instructional materials required for this course are included in enrollment and will be available online.

FAQs

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When can I get started?

A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits.

How does it work?

Once a session starts, two lessons will be released each week, for the six-week duration of your course. You will have access to all previously released lessons until the course ends.

How long do I have to complete each lesson?

The interactive discussion area for each lesson automatically closes 2 weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.

What if I need an extension?

The Final Exam will be released on the same day as the last lesson. Once the Final Exam has been released, you will have 2 weeks plus 10 days to complete the Final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.

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