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ed2go Health and Fitness Fitness Fitness Business Management
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fitness-business

Fitness Business Management

A successful fitness business is about more than burning calories and building muscles. To be competitive in the business world, you need to know about strategic planning, accounting, marketing, human resources, customer relations, and more. The Fitness Business Management Program will prepare you to implement a successful business system in private or commercial health clubs, medically-based fitness facilities, community wellness centers, personal training studios, physical therapy clinics, YMCAs, JCCs, college centers, recreational settings, or corporate fitness centers. This program was developed to establish an industry standard in fitness management education. 

A competitive advantage offered in this program is the Optional Field Internship. Students who take advantage of this option will be able to practice the fitness management concepts they've learned about through a six-week, 60-hour internship in a health and fitness setting. This program is offered in partnership with the IDEA Health & Fitness Association, Health Club Managers, Inc., and Personal Fitness Professional (PFP). IDEA provided content and curriculum for the program, and, as a student, you'll receive a complimentary six-month subscription to the digital edition of IDEA Fitness Journal. Health Club Managers, Inc., a health club staff and management training company, provides graduating certificate students with a preferred discount on their services. PFP provides students with a free three-year subscription. The subscription includes eight print issues of their magazine per year, a bi-monthly e-newsletter, a digital magazine, and access to an interactive Web site with blogs, polls, articles, and much more. The American College of Sports Medicine’s Professional Education Committee certifies that Educational Fitness Solutions, Inc., who works with us to bring you this program, meets the criteria for official ACSM Approved Provider status. (Provider # 672784) This program is approved for 50 Continuing Education Credits through ACSM.

6 Months / 200 Course Hrs
Open Enrollment

Offered in Partnership with your Preferred School

George Mason University Why this school? It's been chosen based on your location or if you've visited this school's website.

Financial Assistance Available*

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Learning Method

Instructor-led Self-Paced: Study at your own schedule

Contact Us

Fitness Business Management

Learning Method

Instructor-led Self-Paced: Study at your own schedule

Contact Us

Fitness Business Management Details + Objective

Course Code: GES403

You Will Learn
  • Learn the skill-sets and competencies that a fitness professional needs in order to be a successful entrepreneur, owner, or department manager
  • Understand how to operate a fiscally successful business in the fitness industry
  • Learn business concepts, including purchasing, contractual agreements, risk management and negligence, technology issues, and other fiscal concerns
  • Identify how branding influences consumers and creates a demand for fitness services and products
  • Understand customer relationship management methods
  • Effectively use sales techniques
  • Learn how to create strategic business plans for successful health and business ventures
  • Master the financial and accounting knowledge needed to manage a fitness operation
  • Understand sales and communication techniques needed to thrive in the professional world
How the course is taught
  • Self-paced, online course
  • 6 months to complete
  • Open enrollment, begin anytime
  • 200 course hours
How you will benefit
  • Develop the skills needed to succeed as a professional in the fitness industry
  • Explore the profession as a potential career choice with the optional field internship experience
  • Earn continuing education credits/units
Fitness Business Management Outline
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Business Development

Begin the course by learning about business fundamentals and what it takes to become a fitness manager.

Entrepreneurship in Fitness

Learn the key manager skill sets and understand sales and marketing techniques.

Financial Principles and Business Concepts

Cover the major types of financial statements, budgetary and forecasting needs, and the basics of the federal tax system. Apply financial and accounting principles needed to start a fitness business

Marketing, Sales, and Customer Service Management

Understand the consumer buying behaviors in the fitness industry, know how to transform customer satisfaction to customer loyalty, and understand what draws customers to a particular club service.

Fitness Management and Business Administration

Master an understanding of the role of the human resources department, the job description of a fitness professional, staff development, and customer service techniques.

Elective Program

Complete the course with an optional field internship in fitness business management. The internship lasts for a total of six weeks and 60 hours with professional in the fitness and health industry for a practical experience working with members at fitness facilities and health centers.

Program Details
  1. Business Development and Entrepreneurship in Fitness
    1. Business Fundamentals
    2. Being a Fitness Manager
    3. Understand Key Manager Skill-Sets
    4. Sales and Marketing
  2. Financial Principles and Business Concepts
    1. Major Types of Financial Statements
    2. Budgetary and Forecast Spreadsheets
    3. Apply Financial and Accounting Principles to Start a Fitness Business
    4. The Basics of the Federal Tax System
  3. Marketing, Sales, and Customer Service Management
    1. Consumer Buying Behaviors in the Fitness Industry
    2. Customer-Centric Focus
    3. Transform Customer Satisfaction to Customer Loyalty
    4. Why Customers Buy or Don't Buy a Particular Club Service
  4. Fitness Management and Business Administration
    1. The Role of the Human Resources Department
    2. The Job Description of a Fitness Professional
    3. Staff Development
    4. How Staff Development, Business Development, and Customer Service Management Work Together
  5. Elective Program: Optional Field Internship in Fitness Business Management
    1. Intern for a total of six weeks, 60 hours with professionals in the fitness and health industry for a practical experience working with members at fitness facilities and health centers
    2. Network and interact with professionals in the health and fitness industry
    3. Develop a professional goal statement and review career opportunities
    4. Improve your ability to obtain employment or operate your own health and fitness facility
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Fitness Business Management Instructors
Ken Baldwin

Ken Baldwin, M.ED, ACSM-H/FI, is the program coordinator and an instructor for the Personal Fitness Trainer and Advanced Fitness Trainer Programs. He is the former chair of IDEA's National Personal Trainer Committee and chair of the Senior Fitness Subcommittee for the Massachusetts Governor's Committee on Physical Fitness and Sports. Ken is the senior editor, content expert, and lead author for ACSM's Resources for the Personal Trainer Textbook, Second Edition. He continues to serve on national committees for the American College of Sports Medicine (ACSM), AAHPERD, and the Medical Fitness Association. He's been honored with numerous awards, including IDEA's Personal Trainer of the Year Award, presented at the IDEA International Personal Training Summit. Ken has been involved in the fitness, wellness, and education profession for over 10 years. His background includes operating and managing a personal training company; training many types of populations, from children to seniors and beginning exercisers to athletes; and lecturing and consulting at corporations, public events, national conventions (ACSM Health and Fitness Summit, Club Industry, IDEA, International Council of Active Aging, and the Medical Fitness Association, to name a few), and international conferences. In addition to his industry experience, he's actively involved in working with national organizations and colleges and universities to develop educational standards for those wishing to enter the personal fitness training profession.

Fitness Business Management Requirements / Prerequisites

There are no specific prerequisites to enter this program, other than an Internet connection, an e-mail address, and basic computer knowledge. Students are required to have CPR certification and approval by the program coordinator prior to beginning the Optional Field Internship.

The Fitness Business Management Program offers essential educational pathways and career opportunities for:

  • Current managers who are wishing to implement successful fitness management systems
  • Current allied health and fitness professionals and personal trainers interested in establishing a fitness business or becoming a fitness manager
  • Education directors of multi-site facilities or chains who focus on staff development for fitness professionals and fitness managers
  • Companies that require the certificate program as a professional development program for employees to achieve key business goals, career objectives, and skills to advance beyond entry-level positions

This program is compatible with the Windows XP and later operating systems and IE 7 and later browsers.

This program can be taken on a PC or Mac. Technical requirements include, but are not limited to, having Internet access with a 56K modem (but it's highly recommended that you have DSL or high-speed cable Internet access), 64 MB system RAM, 200 MB free hard-disk space memory or sufficient storage, reliable e-mail account access, CD-ROM/DVD capabilities, and a reliable Internet provider. Some individual programs may have additional software or hardware requirements.

These materials will be provided by ed2go:

  • The 7 Habits of Highly Effective People
  • First, Break All the Rules: What the World's Greatest Managers Do Differently
  • Performance Management That Drives Results
  • Harvard Business Essentials: Finance for Managers
  • How to Win Customers and Keep Them for Life
Fitness Business Management Frequently Asked Questions
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GES403 - Can I register for programs if I am an international student?

Yes, because ed2go programs are online you never have to actually travel to the school. Most schools offer telephone or online registration.

GES403 - How long does it take to complete a program?

All of our programs are self-paced and open enrollment, so you can start them when you want and finish them at your own pace. Upon registering, you're given six months to complete this program.

GES403 - Do I have to buy additional materials?

All the materials you'll need are included, and their cost will be covered by your tuition. ed2go will ship all materials ground service upon enrollment.

GES403 - Can I get financial assistance?

ed2go courses are non-credit courses, so they do not qualify for federal aid. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. 

GES403 - What happens when I complete the program?

Upon successful completion of the program, you will be awarded a certificate of completion.

GES403 - Am I guaranteed a job?

ed2go programs will provide you with the skills you need to obtain an entry-level position in most cases. We don't provide direct job placement services, but our facilitators and career counselors will help you build your resume and are available to give advice on finding your first job. Facilitators will also be available to use as a professional reference upon completion of the program. Potential students should always do research on the job market in their area before registering.

GES403 - Who will be my instructor?

Each student is paired up with a facilitator for one-on-one interaction. The facilitator will be available (via e-mail) to answer any questions you may have and to provide feedback on your performance. All of our facilitators are successful working professionals in the fields in which they teach

GES403 - What software or hardware do I need in order to take online programs and what are the system requirements?

In order to take our online programs, you must have access to a computer and the Internet. You can access the program contents from any Web-enabled computer. You don't have to use the same computer to log-in to the program every time. We recommend that you have a word-processing program (Microsoft Word is best) and the latest version of Internet Explorer.

GES403 - Can I use a Mac?

Yes, you can use a Mac for this program.

GES403 - How can I get more information about the program?

If you have questions that are not answered on our website, please feel free to contact us via LIVE chat (click the button toward the top of the page). If you are visiting us during non-business hours, please feel free to send us a question using the "Contact Us" form to the right. You may also call us at (855) 534-3690. We will answer your questions promptly.

GES403 - When can I start the program?

Our programs are all open enrollment. You can register and start the program as soon as you are ready. 

Please note: Once the program curriculum is accessed online or through submission of a material shipment confirmation, refunds cannot be issued.

GES403 - How am I graded or assessed for this program?

Your grade will be determined based upon the total points earned on quizzes, problem-solving questions, exams, written reports, special projects, and assignments.

GES403 - What must I do to graduate with the Certificate in Fitness Business Management?

Complete and receive a passing grade (of C- or above) in all modules.

GES403 - How will I interact with the teacher?

We know how important it is for the teacher to be available to the student. You can use regular e-mail, the classroom discussion boards, the chat room, or the telephone to interact with the teacher.

GES403 - Where and how do I perform my Optional Field Internship Program?

Students who enter the program have three unique options for placement in a six-week, 60-hour internship experience. You may elect to intern at an approved partnered internship site, at a facility of your choice either in the U.S. or internationally (with program coordinator and instructor approval), or at a facility with which you're currently employed. 

The internship program requires students to establish informational interviews approximately four weeks prior to the internship start date with several different internship site locations. An internship information packet will be provided to guide you in the process of setting up an internship, if you're interested in this opportunity. NOTE: Students do need to receive CPR certification and approval by the program coordinator prior to beginning the Optional Field Internship Program.

GES403 - What if I don't have enough time to complete my program within the time frame provided?

The time allotted to complete your program has been calculated based on the number of hours for each program, so don't worry too much about not completing in time. If, after a concerted effort, you are still unable to complete, your Student Advisor will help you work out a suitable completion date. Please note that a fee will be charged for an extension.

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Talk to an admissions counselor
Speak with an official admissions counselor via . During non-business hours, please feel free to send us a question using the "Contact Us" button. You can also reach us by phone at (855) 520-6806.