Course Code: GES403
Begin the course by learning about business fundamentals and what it takes to become a fitness manager.
Learn the key manager skill sets and understand sales and marketing techniques.
Cover the major types of financial statements, budgetary and forecasting needs, and the basics of the federal tax system. Apply financial and accounting principles needed to start a fitness business
Understand the consumer buying behaviors in the fitness industry, know how to transform customer satisfaction to customer loyalty, and understand what draws customers to a particular club service.
Master an understanding of the role of the human resources department, the job description of a fitness professional, staff development, and customer service techniques.
Complete the course with an optional field internship in fitness business management. The internship lasts for a total of six weeks and 60 hours with professionals in the fitness and health industry for a practical experience working with members at fitness facilities and health centers.
Ken Baldwin, M.ED., ACSM-H/FI has been involved in the fitness, wellness, and education profession for over 10 years. He is the senior editor, content expert, and lead author for ACSM's Resources for the Personal Trainer Textbook, Second Edition." He was chair of IDEA's National Personal Trainer Committee and chair of the Senior Fitness Subcommittee for the Massachusetts Governor's Committee on Physical Fitness and Sports. He serves on national committees for the American College of Sports Medicine (ACSM), AAHPERD, and the Medical Fitness Association. His background includes operating and managing a personal training company, consulting at corporations, and lecturing at international conferences, public events, national conventions.
You are required to have CPR certification and approval by the program coordinator prior to beginning the Optional Field Internship.
Basic computer skills are required.
The instructional materials required for this course are included in enrollment. The following textbooks will be shipped to you approximately 7-10 business days after enrollment:
The Fitness Business Management course offers essential educational pathways and career opportunities for:
Yes, ed2go courses are completely online. However, keep in mind that not all certifying bodies or industry-specific certifications are recognized internationally. Please review your country's regulations prior to enrolling in courses that prepare for certification.
This course is open enrollment, so you can register and start the course as soon as you are ready. Access to your course can take 24-48 business hours.
This course is self-paced and open enrollment, so you can start when you want and finish at your own pace. When you register, you'll receive six (6) months to complete the course.
The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact your Student Advisor to help you work out a suitable completion date. Please note that an extension fee may be charged.
You may be assigned with an instructor or team of industry experts for one-on-one course interaction. Your support will be available (via email) to answer any questions you may have and to provide feedback on your performance. All of our instructors are successful working professionals in the fields in which they teach. You will be assigned to an Advisor for academic support.
Upon successful completion of the course, you will be awarded a Certificate of Completion.
This course will provide you with the skills you need to obtain an entry-level position in most cases. Potential students should always do research on the job market in their area before registering.
This course is non-credit, so it does not qualify for federal aid, FAFSA and Pell Grant. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements. Financing is available from select schools. Learn more about financial assistance.
If you have questions that are not answered on our website, representatives are available via LIVE chat. You can also call us at 1-877-221-5151 during regular business hours to have your questions promptly answered. If you are visiting us during non-business hours, please send us a question using the "Contact Us" form.
You have three unique options for placement in a six-week, 60-hour internship experience. You may elect to intern at an approved partnered internship site, at a facility of your choice either in the U.S. or internationally (with course coordinator and instructor approval), or at a facility with which you're currently employed.
The internship requires students to establish informational interviews approximately four weeks prior to the internship start date with several different internship site locations. An internship information packet will be provided to guide you in the process of setting up an internship, if you're interested in this opportunity. NOTE: Students do need to receive CPR certification and approval by the course coordinator prior to beginning the Optional Field Internship.