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ed2go Writing Writing and Editing Publish and Sell Your E-Books
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Publish and Sell Your E-Books

If you can use a word processor, have a book written---or have an idea for one---and want to see your name in print, you just might have what it takes to succeed in self-publishing. 

This six-week course introduces you to everything you need to know to do a professional job of turning your manuscript into a book that will help you make money on the Internet, whether you want to self-publish a novel, a nonfiction book, or a picture book.  You will learn how to format your e-book and get it ready to sell through bookstores like Amazon and Apple.  By the end of the course, you could have your e-book published in over 100 countries worldwide and available to libraries and book clubs.

This course and its follow-up Introduction to Writing Markets, take you step-by-step through publishing your own e-books and building your writer’s platform or brand, to be successful selling them.  Take the first step to publishing success, and sign up today.

6 Weeks / 24 Course Hrs
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Starting April 17 | May 15

Publish and Sell Your E-Books


Details + Objectives

Course Code: pyb

What You Will Learn
  • Learn to format your e-book and get it ready to sell
  • Learn about the publishing industry and tricks of the trade used by publishers
  • Discover marketing strategies and create a plan to sell your e-books
  • Learn ways to convert your e-book into different formats
  • Learn to use Calibre which is a e-book management tool
  • Discover ways to get your books into the hands of readers.
How the course is taught
  • Instructor-led course
  • 6 weeks in duration
  • Courses begin each month
  • 2 lessons released each week
  • 24 course hours
How you will benefit
  • Understand how to self-publish and e-book
  • Prepare and format your manuscript for e-book publication
  • Make final preparations and informed decisions required for publication
  • Know your options for making your e-book available to readers worldwide


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Week 1

In your first lesson, you will meet some successful trailblazers in the e-book industry, find out which e-book genres sell best, discover how much money you can make publishing your own e-books, and explore the difference between fixed, reflowable, and responsive format e-books. Then you will start getting your e-book ready for publication, much like you would prepare a great manuscript for an editor at a publishing house. You will find out how to use tools to insure proper grammar, spelling and style.

Week 2

In this lesson, you will begin the publishing process. You will learn how to create a reader profile describing your ideal reader and apply what you have learned to your marketing plan. The lesson includes lots of tips that will help you find readers for your book when it is launched. Then you will look at copyright registration. This may help ensure that you are compensated if someone uses part of your book once it is in the bookstores. You will also learn about ways to identify your book worldwide, and look at information librarians add to their catalog so that they can circulate your book to their patrons.

Week 3

This lesson is about your title page and all the front and back matter you want to add. You will need to consider the author name you want to use. Once you have typed all the information into your book and formatted it, you will learn how to add a table of contents and hyperlinks, so your reader can move around easily. Then you will learn how to find free images and add them to your e-book. You will learn how to manage images differently for fixed format, reflowable format, and responsive format e-books. You will also learn how to check the file size of your book and ensure that it meets bookseller and distributor requirements. Once you have everything just the way you want it, you will learn how to convert your book file to PDF. 

Week 4

Learn some secrets traditional publishers use to market their e-books. You will explore options for converting your manuscript into an e-book to sell. By the end of this lesson you will have finished your initial marketing, and your book file will be ready to convert to formats for e-readers. You will learn how to use an e-book management tool to do a number of different things, from organizing your own e-book library to converting your e-book to a multitude of formats. The tool you will be using is Calebre.

Week 5

This lesson will look at the business end of things. You will look at the requirements to start up a business on the Internet.  You will go through business decisions you have to make, including adding DRM, pricing your book, and whether you want to make your title exclusive to one store. Then you will learn how to select and work with an e-book distributor or aggregator.  This lesson will show you how a distributor can take care of everything for you.

Week 6

Learn how you can eliminate the bookstore so that money from sales is all in your hands. You will take a look at the advantages and disadvantages of selling your books directly. Finally, you will look at additional ways to get your book in readers’ hands in places like libraries, school classrooms, and Google Books Library Project. Options for multimedia will also be discussed.

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Instructors & Support

Linda Aksomitis

Linda Aksomitis has a master's degree in adult vocational/technical education, with a minor in English. She has published 25 books for readers of all ages (fiction and nonfiction), including numerous e-books, and she has a few thousand publications in newspapers, magazines, and on the Internet. She's been an acquisitions editor for an e-publisher, Webmaster of half a dozen websites, managing editor and Webmaster for an Internet magazine, and she maintains two active blogs. Linda traces all of her publishing success to the Internet and the contacts she's made in cyberspace.




There are no prerequisites to take this course.


Hardware Requirements: 

  • This course can be taken on either a PC or Mac device.

Software Requirements: 

  • PC: Windows XP or later.
  • Mac: OS X Snow Leopard 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Any type of word processor can be used in the initial manuscript set-up. However, Microsoft Word for Windows is used as the example (not included in enrollment).
  • Two additional types of software, Sigil and Calibre, available free online, are used in the actual conversion to e-book formats.
  • Adobe Flash Player. Click here to download the Flash Player.
  • Adobe Acrobat Reader. Click here to download the Acrobat Reader.
  • Software must be installed and fully operational before the course begins.


  • Email capabilities and access to a personal email account.
Instructional Materials

The instructional materials required for this course are included in enrollment and will be available online.


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When can I get started?

A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits.

How does it work?

Once a course session starts, two lessons will be released each week for the six-week duration of your course. You will have access to all previously released lessons until the course ends.

How long do I have to complete each lesson?

The interactive discussion area for each lesson automatically closes two weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.

What if I need an extension?

The final exam will be released on the same day as the last lesson. Once the final exam has been released, you will have two weeks plus 10 days (24 days total) to complete the final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.

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