This lesson will get to the heart of the proposal: the "why." The need statement is where you convince potential funders that you need their support. But ah, there's a hitch. Funders don't particularly care about things you lack or things that would make you happy. They care about funding projects that address issues or resolve unmet needs that mesh with their priorities. After this lesson, you'll know how to detect a real need and then write a concise, clear, well-documented need statement that makes funding agencies take note.