AI Certificate
Built for professionals across marketing, operations, finance, HR, and general business roles, this 300-hour program covers the four major workplace AI tools (ChatGPT, Microsoft Copilot, Claude, and Google Gemini). It applies AI to the work you actually do: Excel modeling, marketing campaigns, data analytics, financial analysis, and business operations. You will learn prompting fundamentals, AI customization, research and productivity workflows, responsible AI practices, data privacy...
AI Certificate
Details + Objectives
Course code: GES3145
What you will learn
- Use ChatGPT, Claude, Microsoft Copilot, and Google Gemini fluently and pick the right tool for each task
- Build and audit Excel workbooks with AI, including formulas, Pivot Tables, dashboards, and forecasts
- Run AI-driven marketing across content, social, email, SEO, SEM, and advertising
- Apply AI to data analytics, including verification, prompting patterns, predictive modeling, and dashboards
- Use AI across the finance function, such as budgeting, reporting, statement analysis, and accounting basics
- Operate AI workflows for business operations using SOPs, KPIs, procurement, hiring, and cross-functional handoffs
How you will benefit
- Develop transferable AI fluency that lifts performance across every common business role
- Leave with a portfolio of in-class projects plus a cumulative capstone based on a real workflow
- Build the judgment to choose the right AI tool, prompt, and workflow for each task
- Standardize AI use across a team or department using a shared prompt library and playbook
- Create an AI portfolio demonstrating practical business applications across multiple functions and platforms
How the course is taught
- Self-paced, online course
- 9 Months to complete
- Open enrollment, begin anytime
- 300 course hours
Instructors & Support
This course is designed to be self-paced and does not involve any live classes. Instead, students will have access to various self-learning resources, including video materials, practice projects, e-books, and other materials available within the course modules. Although there is no direct interaction with an instructor, students can seek help from an industry expert by submitting questions via email.
Requirements
Prerequisites:
Open to beginners. No prior AI or coding experience required. Comfort with everyday business software (browsers, email, Microsoft 365 or Google Workspace, spreadsheets) is recommended.
Requirements:
Hardware Requirements:
- This course can be taken on either a PC or Mac. Chromebook is not compatible.
Software Requirements:
- PC: Windows 10 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
- Microsoft Word Online
- Adobe Acrobat Reader
- Subscription accounts to Claude, ChatGPT, Copilot, and Gemini (not included). Free tiers are sufficient for foundational lessons; however, paid plans are recommended for full feature exploration.
- Software must be installed and fully operational before the course begins.
Other:
- Email capabilities and access to a personal email account.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.