Thanks for the great class. You will be happy to know that I have already started applying information from this class to our organization. The information about putting together a brochure was very timely for me. We also are setting goals and reviewing our positioning. I learned a lot and printed the material for future use."
If anyone says that the learning experience can't be "fun", I strongly recommend that they take a course with Linda Kissam. Material coverage was excellent, presentation was in an easily understood language and just all around fantastic."
I have learned so much from your lessons. I think the most important thing I learned was I cannot and should not create the marketing plan alone. So my first step will be to organize a Marketing Committee to create the marketing plan we need to move our organization forward. Your step by step lessons will be so helpful in making this Committee successful. I can't wait to get started. Thank you!"
I really enjoyed the class. One thing I'm taking with me is the different advertising techniques. There were many listed that I hadn't thought of and even some that were free. They will become very useful. Thank again."
I feel so much more centered on what needs to be done and how to start from square one. I really appreciated the examples of the two makrketing plans. I can copy them today and get started."
This course is very helpful to beginning nonprofit businesess, such as the one I am working on. I hope this course continues to be available. I plan to direct and highly encourage any present and future volunteers, employees, members, etc. to take this course as it can be beneficial for them as well as for my organization."
I have enjoyed this class and learned a great deal. I feel I am now able to sit down with my board and develop a very thorough marketing plan as well as setting reachable goals for our Chamber of Commerce. Thanks to my instructor, Linda Kissam, for a fantastic class."
This was my first online course and I thought it was excellent!"
This was a good class. I gained information that will assist me in promoting the nonprofit in my community."
I found this course to be very helpful at just the right time in my career. I saw real benefits from the knowledge I gained before I'd even completed the course."
Course Code: myn
In our first lesson, you'll learn the basics of marketing and the common terminology used in the marketing field. Then, you'll think like a professional marketer, ready to take on any challenge as you explore how and why nonprofit marketing succeeds.
Learn how to differentiate your nonprofit from others and you'll come to understand what targeting clients, positioning, and branding can do for your organization. Then, you'll learn how to conduct a marketing audit using the six P's: Product, Publics, Price, Place, Production, and Promotion.
In this lesson, we're going to look at different types of strategies that help nonprofits focus their resources and energy to meet their goals and objectives. Then, gain timely information that will empower you to make wise advertising choices on behalf of your nonprofit.
Get an introduction to marketing and advertising on the Internet and gain an understanding of three specific tools for your advertising toolbox: Web site design, Web site ads, and event support. Then, we'll take a close look at who your volunteers are, what those volunteers bring to the workplace, and how to maximize their contributions to your marketing efforts.
Look at three different ways to get your message across to the public: PR, media outreach, and publicity. Then, understand not only why your nonprofit needs a marketing plan, but also how to put a small and a large one together on your own.
Follow a series of steps that will lead you through the promotion planning process. We look at image, message, promotion, and implementation. And finally, we'll look at the last piece of the marketing puzzle: How to evaluate your marketing program.
Linda Kissam is an eighteen-year veteran in the nonprofit management field. She has managed both 501 (c)(3) and 501 (c)(6) organizations and currently owns her own consulting company. She has taught both in the public and private sectors. A seasoned wine and hospitality industry veteran, Linda consults with local wineries on media attraction and food and wine events. She conducts both private and group strategic planning workshops for nonprofit and for-profit corporations. She currently serves as the executive director of a visitors bureau for an art town in California. She writes a weekly wine article and a bimonthly tourist destination column. She is a highly regarded facilitator for strategic planning workshops, marketing seminars, and event planning.
There are no prerequisites to take this course.
Instructional material requirements:
A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits!
Once a session starts, two lessons will be released each week, for the six-week duration of your course. You will have access to all previously released lessons until the course ends.
Keep in mind that the interactive discussion area for each lesson automatically closes 2 weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.
The Final Exam will be released on the same day as the last lesson. Once the Final Exam has been released, you will have 2 weeks plus 10 days to complete the Final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.