Business and Marketing Writing
Expand your writing skills and learn to create copy that achieves business and marketing goals. This course will help you use the power of writing to present a solid, cohesive message to your target audience and improve your chances of getting hired or promoted.
Business and Marketing Writing
Details + Objectives
Course code: bmw
Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you're just interested in a writing or marketing career. Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!
Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business, marketing principles, and written communications. You will learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. This course will help you understand the power of writing and use it to present a solid, cohesive message to your target audience.
What you will learn
- Learn how to communicate marketing and business goals in your writing
- Discover the best way to align written communication with a corporate identity
- Examine methods for writing with purpose and developing a cohesive message for a target audience
- Learn how grammatical and stylistic choices can augment business and marketing strategies
How you will benefit
- Learn to communicate effectively and express your values to a target audience
- Gain confidence in your ability to reach and affect people with your writing
- Open the door to new career opportunities as you gain invaluable skills in the fundamentals of business and marketing communication
How the course is taught
- Instructor-Moderated or Self-Guided online course
- 6 Weeks or 3 Months access
- 24 course hours
Instructors & Support
Lisa Adams
Lisa Adams is a web development expert specializing in marketing, user experience, and e-commerce. With a wealth of experience building and maintaining websites, Lisa's expertise extends beyond the digital realm. She is also a published author, showcasing her passion for writing and sharing her knowledge through engaging nonfiction books.
Lisa's notable works include "S'mores: Gourmet Treats for Every Occasion," published by Gibbs Smith, and "Why We Read What We Read: A Delightfully Opinionated Journey Through Contemporary Bestsellers," published by Sourcebooks.
Lisa's accomplishments as a published author, combined with her expertise in web development, make her a well-rounded professional with a distinctive perspective. Her ability to effectively communicate ideas and share knowledge through her writing adds an extra layer of creativity and insight to her work in creating attractive, user-friendly websites for her clients and students.
Instructor Interaction: The instructor looks forward to interacting with learners in the online moderated discussion area to share their expertise and answer any questions you may have on the course content.
Requirements
Prerequisites:
There are no prerequisites to take this course.
Requirements:
Hardware Requirements:
- This course can be taken on either a PC, Mac, or Chromebook.
Software Requirements:
- PC: Windows 8 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
- Adobe Acrobat Reader.
- Software must be installed and fully operational before the course begins.
Other:
- Email capabilities and access to a personal email account.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.