Marketing Your Business on the Internet
In this hands-on course, you'll discover proven methods for establishing an Internet presence and building a brand identity. You'll learn to incorporate SEO, advertising, email, social media, and more to develop an effective Internet marketing plan for your business even with little money to spend.
Marketing Your Business on the Internet
Details + Objectives
Course code: mbi
Find out how to market your business on the Internet, even if you have little or no money to spend! In this practical, hands-on course, you'll discover proven methods that will help you establish an Internet presence and build an online brand identity. You'll learn how search engine optimization (SEO) works and how to track your site's performance using web analytics. You will discover how to use online advertising, email marketing, and social media (including blogs) to drive business to your website. Finally, you'll learn how to keep your visitors coming back again and again!
Throughout the course, you'll learn to think strategically about marketing your website, products, and services using Internet technologies. You will also explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you'll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business.
What you will learn
- Learn the important factors to consider when developing a business website
- Discover how to gain and keep customers through an online presence
- Examine the factors that build recognition and make a compelling brand identity on the Internet
- Learn how to build an online store and exponentially improve the profitability of your business
How you will benefit
- Acquire an online marketing plan for your own business
- Discover the secrets of Internet search queries to direct online traffic to your website
- Grow your business through a strong web presence by learning tips and tricks in this course
How the course is taught
- Instructor-led or self-paced online course
- 6 Weeks or 3 Months access
- 24 course hours
Instructors & Support
Lisa Adams
Lisa Adams is a web development expert specializing in marketing, user experience, and e-commerce. With a wealth of experience building and maintaining websites, Lisa's expertise extends beyond the digital realm. She is also a published author, showcasing her passion for writing and sharing her knowledge through engaging nonfiction books.
Lisa's notable works include "S'mores: Gourmet Treats for Every Occasion," published by Gibbs Smith, and “Why We Read What We Read: A Delightfully Opinionated Journey Through Contemporary Bestsellers,” published by Sourcebooks.
Lisa's accomplishments as a published author, combined with her expertise in web development, make her a well-rounded professional with a distinctive perspective. Her ability to effectively communicate ideas and share knowledge through her writing adds an extra layer of creativity and insight to her work in creating attractive, user-friendly websites for her clients and students.
Instructor Interaction: The instructor looks forward to interacting with learners in the online moderated discussion area to share their expertise and answer any questions you may have on the course content.
Requirements
Prerequisites:
Completion of Designing Effective Websites and Creating Web Pages (or equivalent experience) is helpful but not required.
Requirements:
Hardware Requirements:
- This course can be taken on either a PC, Mac, or Chromebook.
Software Requirements:
- PC: Windows 8 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
- Adobe Acrobat Reader.
- Software must be installed and fully operational before the course begins.
Other:
- Email capabilities and access to a personal email account.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.