Great class! I enjoyed it immensely! It was well structured and offered everything you need to start your own business on the internet. I don't think I could have found a better course anywhere else. Thanks!"
I enjoyed the class materials and discussion areas. I found the information very helpful to my work responsibilities."
I enjoyed the course a lot since I was just putting together a web site for my company and found it really helpful by explaining the process and options. The course should be marketed to Chambers of Commerce as a good resource for their members."
I enjoyed this class greatly and looked forward to each lesson. It has given me so much information in all aspects of internet marketing; I know my website will succeed. This class will prove invaluable to anyone looking to create a website for any purpose."
Pat is a great instructor!!! She provides clear, detailed, useful information as well as the opportunity to put it into practice. She also provides lots of helpful links to sites to build on that knowledge. She's very helpful in the discussion area too! Couldn't ask for a better instructor!"
Thanks for the great course. I really put to use a lot of the information. I have no doubt that I will refer to it again and again."
The instructor was very encouraging and her assignments were applicable to real-time efforts. I have had an online storefront for four years, and the Instructor's knowledge of current applications of Internet marketing was quite helpful."
This course is excellent. I got more information than I ever imagined. The instructor's writing style enabled me to absorb lots of material because I understood it and enjoyed it. Useful course, great instructor."
This course offered good basic information to get me started with an online marketing plan. Just what I needed!"
This course was amazing in how all this information was compiled into one place. I got way more than I expected out of this course and I am off and running to execute things I didn't know existed related to Internet Marketing. I can't wait to execute my plan, step by step."
Course Code: mbi
Learn the difference between e-commerce and e-business, and explore different types of business sites on the Web. Then, discover how to establish a web presence. In order to do that, you’ll need to understand your goals and your customers’ needs and interests, accurately identify your target audience, and establish a market position that makes you stand out from the crowd.
Learn the importance of selecting the right domain name for your site and find out how search engines work. Discover how you can use this information to drive visitors to your website. Then, learn the importance of helpful, informative, educational, entertaining, or useful content. You will also discover what factors search engines use to determine ranking in response to a query.
Learn how the elements of product, price, place, and promotion relate to each other and to your target audience. Then, learn how to develop a message that will cause your target audience to take the action you want. Become acquainted with online strategies you can use to advertise your website, products, and services.
Learn how to develop advertisements that inspire your target audience to take action. Discover how to advertise your website using search engine (PPC) advertising, banner advertising, and more. Then, examine ways that you can use e-mail to promote your business, keep current customers, and acquire new ones.
Learn how to keep visitors at your website by making it “sticky.” Discover how to make sure your site is interesting, entertaining, and informative. Then, learn to build site stickiness through community. You will become acquainted with synchronous and asynchronous tools you can use to develop a community experience for your visitors.
Learn how to use commerce to keep visitors at your site longer and return more often. You will also examine the technology you can use to create an online store. Finally, develop an Internet marketing plan for your business with the help of a checklist and professional samples.
Lisa Adams is a Web development expert specializing in marketing, user experience, and e-commerce. In addition to building and maintaining hundreds of Web sites, Lisa has helped a wide variety of clients and students to create their own sites and modify existing ones to make them more attractive and user-friendly.
Completion of Designing Effective Websites and Creating Web Pages (or equivalent experience) is helpful but not required.
The instructional materials required for this course are included in enrollment and will be available online.
A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits.
Once a course session starts, two lessons will be released each week for the six-week duration of your course. You will have access to all previously released lessons until the course ends.
The interactive discussion area for each lesson automatically closes two weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.
The final exam will be released on the same day as the last lesson. Once the final exam has been released, you will have two weeks plus 10 days (24 days total) to complete the final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.