Growing Your Business with Digital Marketing
In this hands-on course, you will discover proven methods for establishing an internet presence and building a brand identity. You will learn how to use digital marketing for small business growth, specifically how to incorporate search engine optimization (SEO), search engine marketing (SEM), advertising, email, social media, and more to develop an effective digital marketing plan even with little money to spend.
Growing Your Business with Digital Marketing
Details + Objectives
Course code: mbi
Learn how you can successfully market your business on the internet and answer the question, "how to grow my business?" even if you have little or no money to spend! In this practical, hands-on course, you will develop a digital marketing plan for your business. You will start by exploring different kinds of business websites and determining your goals for your web presence. Then, you will learn about strategies for search engine optimization (SEO), search engine marketing (SEM), social media, email marketing, and e-commerce.
During your training, you will also understand how to use web analytics to track and improve the performance of your website, ads, and emails. By the end of the course, you will be ready to apply this knowledge to create a digital marketing plan to help you reach your goals.
What you will learn
- Compare digital marketing strategies and channels
- Discuss factors affecting website rankings in search results
- Identify techniques for search engine optimization
- Explain how web analytics can be used to evaluate and improve digital marketing performance
- Discuss how social media can be used to increase engagement
- Identify best practices for e-commerce
- Create a digital marketing plan
How you will benefit
- Develop an online marketing plan for your own business
- Discover the secrets of internet search queries to direct online traffic to your website
- Grow your business through a strong web presence by learning tips and tricks to build engagement
How the course is taught
- Instructor-Moderated or Self-Guided online course
- 6 Weeks or 3 Months access
- 24 course hours
Instructors & Support
Lisa Adams
Lisa Adams is a web development expert specializing in marketing, user experience, and e-commerce. With a wealth of experience building and maintaining websites, Lisa's expertise extends beyond the digital realm. She is also a published author, showcasing her passion for writing and sharing her knowledge through engaging nonfiction books.
Lisa's notable works include "S'mores: Gourmet Treats for Every Occasion," published by Gibbs Smith, and "Why We Read What We Read: A Delightfully Opinionated Journey Through Contemporary Bestsellers," published by Sourcebooks.
Lisa's accomplishments as a published author, combined with her expertise in web development, make her a well-rounded professional with a distinctive perspective. Her ability to effectively communicate ideas and share knowledge through her writing adds an extra layer of creativity and insight to her work in creating attractive, user-friendly websites for her clients and students.
Instructor Interaction: The instructor looks forward to interacting with learners in the online moderated discussion area to share their expertise and answer any questions you may have on the course content.
Requirements
Prerequisites:
There are no prerequisites for this course.
Requirements:
Hardware Requirements:
- This course can be taken on either a PC, Mac, or Chromebook.
Software Requirements:
- PC: Windows 10 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
- Adobe Acrobat Reader.
- Software must be installed and fully operational before the course begins.
Other:
- Email capabilities and access to a personal email account.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.