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ed2go Business Marketing and Sales Achieving Top Search Engine Positions: Online Marketing Class | ed2go
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seo-training

Achieving Top Search Engine Positions

The vast majority of Web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimization (SEO).

In this course, you'll gain the knowledge you need to boost your website's visibility. By the end of the course, you'll have mastered proven, step-by-step SEO strategies that you can implement right away.

6 Weeks / 24 Course Hrs
Currently Enrolling

Offered in Partnership with your Preferred School

ed2go

Why this school? It's been chosen based on your location or if you've visited this school's website. Change School

Learning Method

Instructor-led

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Starting December 12 | January 16

Achieving Top Search Engine Positions: Online Marketing Class | ed2go

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Details + Objectives

Course Code: se1

What You Will Learn
  • Discover how search engines crawl the Web, rank websites, and find previously undiscovered sites
  • Learn which HTML tags are key to getting sites on a search engine's radar
  • Explore how to select keywords, why you should amass as many potential keyword choices as possible, and which keywords hold the most potential
  • Learn why you should complete a pre-submission analysis and how to do a post-submission analysis
  • Learn how to manage the SEO cycle to maximize results
How the course is taught
  • Instructor-led course
  • 6 weeks in duration
  • Courses begin each month
  • 2 lessons released each week
  • 24 course hours
How you will benefit
  • Get better website rankings with knowledge you can implement immediately
  • Learn the ins and outs of SEO so you’ll understand how and when to make improvements
  • Open the door to new opportunities in marketing and website development

Outline

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Week 1

Learn important search engine terminology, and find out the major players in the search industry. Then, you'll learn how search engines analyze websites and create results pages. You'll also learn how to search for sites that have linked to your website, and we'll discuss some super-savvy search secrets!

Week 2

In this lesson, we'll discuss ways to find potential keywords. You'll begin your research with offline methods, and then you'll use online methods to expand your list. And you'll learn how misspellings can actually help you! Then, learn about the all-important presubmission analysis. Using one simple formula, you'll be able to optimize your site the way the pros do.

Week 3

Learn about HTML tags that you must be intimately familiar with. We'll discuss why page titles and meta tags are important and how you can properly place and construct them. You'll also learn to include keywords in your header, paragraph text, and alt text. Then, you'll learn the secrets of creating quality content . . . legally and for free.

Week 4

Learn how to register domain names that lend themselves to top search engine positions. Similarly, we'll discuss filenames and how they can help you. Then, you’ll learn about keyword overuse, invisible text, and improper comment tag use. We'll also discuss Web page cloaking.

Week 5

In this lesson, you'll learn how to submit your website to search engines! Then, it's time to track your progress by completing a post-submission analysis. In Lesson 10, you'll examine the six steps of the SEO cycle. We'll discuss how to find your search engine rankings, and you'll delve into Web server log files and referrer logs.

Week 6

You'll learn how quality inbound links can help you. And we'll talk about lots of other ways to promote your site, including newsgroups, question-and-answer sites, email signatures, online advertising, and social media. Finally, you'll learn the importance of affiliate programs and word-of-mouth visits. We'll discuss ways of monitoring your offline promotions, plus we'll talk about "link baiting" techniques that are ethical and that work.

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Instructors & Support

Chris Minnick

Chris Minnick has overseen the development of hundreds of Web and mobile projects for customers ranging from small businesses to Fortune 500 enterprises. In addition, he authored and co-authored books and articles on a wide range of Internet-related topics including JavaScript, HTML, CSS, mobile apps, e-commerce, Web design, SEO, and security. His published books include “JavaScript for Kids,” “Writing Computer Code,” “Coding with JavaScript For Dummies,” “Adventures in Coding,” “Beginning HTML5 and CSS3 For Dummies,” “Webkit For Dummies,” “CIW eCommerce Certification Bible,” and “XHTML.”

Requirements

Prerequisites / Requirements

Prerequisites:

An interest in learning how to get more search traffic to a website.

Requirements:

Hardware Requirements: 

  • This course can be taken on either a PC or Mac device.

Software Requirements: 

  • PC: Windows XP or later.
  • Mac: OS X Snow Leopard 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Flash Player. Click here to download the Flash Player.
  • Adobe Acrobat Reader. Click here to download the Acrobat Reader.
  • Email capabilities and access to a personal email account.
  • Software must be installed and fully operational before the course begins.
Instructional Materials

The instructional materials required for this course are included in enrollment and will be available online.

FAQs

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When can I get started?

A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits.

How does it work?

Once a course session starts, two lessons will be released each week for the six-week duration of your course. You will have access to all previously released lessons until the course ends.

How long do I have to complete each lesson?

The interactive discussion area for each lesson automatically closes two weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.

What if I need an extension?

The final exam will be released on the same day as the last lesson. Once the final exam has been released, you will have two weeks plus 10 days (24 days total) to complete the final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.

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