I found this course to be immensely helpful. The instructor introduced a TON of websites and Internet tricks that I had never even thought of before, but that will prove very useful to me in my writing career. I thought the games were a GREAT touch to the lessons. None of my other online courses have used games and it made the lessons a lot more fun. I thank Linda for all of the information she provided in the course."
This class was such a game changer for me. The additional resources led me down a rabbit hole of learning and I actually spent a lot of time reading and writing. The book recommendations rocked. I absolutely loved learning about reading ease and how to check for passive language. Seriously good information. Thanks!"
Linda is an outstanding instructor, and she has provided a wealth of instructional materials that will be a great resource for me. I hope to have the opportunity to take other courses with her."
Excellent instructor! She has been such a great resource full of valuable information and tips. I liked how the lesson quizzes and games reinforced what I was learning...her feedback on student writing assignments was invaluable, I really liked those exercises...Linda offered so much of her expertise...This was definitely worth the investment."
I write professionally for the web, but this course will help me to do a lot more now. There was an abundance of links to very useful information, and all lessons themselves proved very fruitful. I previously took one of Linda's classes - this now makes two. I would take a third class with her in a heartbeat...she's terrific! Thank you."
I added a new post to my religious themed blog. I wrote it in a list style (discussed in our chapter on Organizing Content) and I addressed the reader directly (lots of You). The post had 75 visits in one day! More than twice the performance of any other post!"
The instructor's expertise, style, and professionalism shine throughout! I wish I could say more good things about the instructor and this course - both are amazing! Far exceeded my expectations. The course work was challenging, engaging, and motivating. This course has it all! I'm very pleased with all of the course resources, tools, and materials to continue learning and applying the knowledge gained."
I've seen a huge change in the way I write. You have shown me how to put some life in the content that I produce. The supplementary material is the best! I have it all bookmarked for future use. Thanks, Linda."
Extremely high value for the small fee of the course...I have already recommended this course to numerous individuals. I am planning on taking another course from Linda A in the future! Thanks."
I learned more from this class than I did from college English! Thank you!"
Course Code: ewc
In our first lesson, we're going to identify the three key areas you need to understand to make your content effective, whether you want to sell, entertain, or do something else altogether. You'll also find out about a free tool you can use to learn what people on the Web are actually looking for! Then, examine the inverted pyramid writing style and see how and why you should bring the focus of your content to the top of the Web page.
Learn some quick tips for making outlining web content as simple as A, B, C. We'll also look at how headings can help you organize content and chunk information for your readers. Then, focus on writing content that's easy to understand. Find out about some free tools that will tell you how easy your content is to read—and even what grade level it's suited to. And we'll also discuss the indexes and scales the tools use to analyze your writing, so you'll know what the results mean.
In this lesson, we’ll discuss the ins and outs of writing content aimed at persuading readers to take a specific course of action. Then, we'll look at ways you can build relationships, whether your readers are customers or followers or just interested in what you have to share. And we'll also look at how to create content that engages readers in a conversation—and also the power of positive language.
This lesson examines what makes an effective blog, and we'll also look at the ever-expanding world of short blogging tools! Then, we’ll discuss how to find free visuals and multimedia elements on the Web and how to effectively use these elements to enhance your content.
Explore different types of multimedia that you can include on your Web pages, such as screencasts, slideshows, and videos—and we'll look at how to create educational content using these media. Then, learn how polls, surveys, and quizzes that are used effectively with your Web content can improve customer service.
Explore intellectual property laws—specifically copyright and trademark laws—and how they apply to your online content. Finally, we're going to step away from content creation and take a look at three important areas that readers use to place a value on your content.
Linda Aksomitis has a master's degree in adult vocational/technical education, with a minor in English. She has published 25 books for readers of all ages (fiction and nonfiction), including numerous e-books, and she has a few thousand publications in newspapers, magazines, and on the Internet. She's been an acquisitions editor for an e-publisher, Webmaster of half a dozen websites, managing editor and Webmaster for an Internet magazine, and she maintains two active blogs. Linda traces all of her publishing success to the Internet and the contacts she's made in cyberspace.
There are no prerequisites to take this course.
The instructional materials required for this course are included in enrollment and will be available online.
A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits.
Once a course session starts, two lessons will be released each week for the six-week duration of your course. You will have access to all previously released lessons until the course ends.
The interactive discussion area for each lesson automatically closes two weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.
The final exam will be released on the same day as the last lesson. Once the final exam has been released, you will have two weeks plus 10 days (24 days total) to complete the final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.