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ed2go Writing Writing and Editing Write Effective Web Content
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Write Effective Web Content

Is your Web content as effective as it could be? In this course, you will gain tips for crafting content to make your website or blog into an exciting multimedia place for visitors. You will learn how to develop a website writing style that speaks to your readers’ needs and ensures that your content is clear and easy-to-understand. You will explore ways your Web copywriting can convey the right “feel” through your content, how to get conversations going with your visitors, and how to organize your content to produce better search engine rankings and happier readers. You will also explore all kind of multimedia: images, info-graphics, slideshows and screen casts. You will also discover ways to encourage interaction with your readers through polls, surveys, and quizzes.

Finally, you will examine ways to make your online copywriting appear as professional and authoritative as possible. By the end of this course, your content will be well on its way to rising to the top of the billions of pages on the Web.

6 Weeks / 24 Course Hrs
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Starting March 13 | April 17

Write Effective Web Content


Details + Objectives

Course Code: ewc

What You Will Learn
  • Gain tips for crafting content to make your website or blog into an exciting multimedia place for visitors
  • Learn how to develop a website writing style that speaks to your readers’ needs
  • Understand how to make content clear and easy-to-understand
  • Explore ways your Web copywriting can convey the right “feel” through your content
  • Learn how to encourage interaction with visitors
  • Learn how to organize your content to produce better search engine rankings
  • Examine ways to make your online copywriting appear as professional and authoritative
How the course is taught
  • Instructor-led course
  • 6 weeks in duration
  • Courses begin each month
  • 2 lessons released each week
  • 24 course hours
How you will benefit
  • Make your website stand out and improve SEO
  • Engage with visitors and lead them to take action
  • Develop web content that will have visitors coming back to learn more


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Week 1

In our first lesson, we're going to identify the three key areas you need to understand to make your content effective, whether you want to sell, entertain, or do something else altogether. You'll also find out about a free tool you can use to learn what people on the Web are actually looking for! Then, examine the inverted pyramid writing style and see how and why you should bring the focus of your content to the top of the Web page.

Week 2

Learn some quick tips for making outlining web content as simple as A, B, C. We'll also look at how headings can help you organize content and chunk information for your readers. Then, focus on writing content that's easy to understand. Find out about some free tools that will tell you how easy your content is to read—and even what grade level it's suited to. And we'll also discuss the indexes and scales the tools use to analyze your writing, so you'll know what the results mean.

Week 3

In this lesson, we’ll discuss the ins and outs of writing content aimed at persuading readers to take a specific course of action. Then, we'll look at ways you can build relationships, whether your readers are customers or followers or just interested in what you have to share. And we'll also look at how to create content that engages readers in a conversation—and also the power of positive language.

Week 4

This lesson examines what makes an effective blog, and we'll also look at the ever-expanding world of short blogging tools! Then, we’ll discuss how to find free visuals and multimedia elements on the Web and how to effectively use these elements to enhance your content.

Week 5

Explore different types of multimedia that you can include on your Web pages, such as screencasts, slideshows, and videos—and we'll look at how to create educational content using these media. Then, learn how polls, surveys, and quizzes that are used effectively with your Web content can improve customer service.

Week 6

Explore intellectual property laws—specifically copyright and trademark laws—and how they apply to your online content. Finally, we're going to step away from content creation and take a look at three important areas that readers use to place a value on your content.

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Instructors & Support

Linda Aksomitis

Linda Aksomitis has a master's degree in adult vocational/technical education, with a minor in English. She has published 25 books for readers of all ages (fiction and nonfiction), including numerous e-books, and she has a few thousand publications in newspapers, magazines, and on the Internet. She's been an acquisitions editor for an e-publisher, Webmaster of half a dozen websites, managing editor and Webmaster for an Internet magazine, and she maintains two active blogs. Linda traces all of her publishing success to the Internet and the contacts she's made in cyberspace.


Prerequisites / Requirements


There are no prerequisites to take this course.


Hardware Requirements: 

  • This course can be taken on either a PC or Mac device.

Software Requirements: 

  • PC: Windows XP or later.
  • Mac: OS X Snow Leopard 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Flash Player. Click here to download the Flash Player.
  • Adobe Acrobat Reader. Click here to download the Acrobat Reader.
  • Software must be installed and fully operational before the course begins.


  • Email capabilities and access to a personal email account.
Instructional Materials

The instructional materials required for this course are included in enrollment and will be available online.


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When can I get started?

A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits.

How does it work?

Once a course session starts, two lessons will be released each week for the six-week duration of your course. You will have access to all previously released lessons until the course ends.

How long do I have to complete each lesson?

The interactive discussion area for each lesson automatically closes two weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.

What if I need an extension?

The final exam will be released on the same day as the last lesson. Once the final exam has been released, you will have two weeks plus 10 days (24 days total) to complete the final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.

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