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ed2go Business Marketing and Sales Advertising & Outreach Specialist
Return to Marketing and Sales
advertising-outreach-specialist

Advertising & Outreach Specialist

Nearly every business uses some form of advertising to promote their products or services. Even in today’s digital marketing arena, advertising professionals play a vital role in driving product awareness. This course will teach you how to create advertisements for print and digital media.  

Being successful in advertising requires more than just creative thinking, it requires research and project management skills. This course will also teach you how to couple creative and strategic thinking. You will learn how to analyze consumer motives, research markets, and use this data to plan and create advertisements. 

6 Months / 100 Course Hrs
Open enrollment

Offered in Partnership with your Preferred School

Monroe County Community College

Why this school? It's been chosen based on your location or if you've visited this school's website. Change School

Learning Method

Instructor-led

Self-Paced. Study on your own schedule

Contact Us for additional information

Advertising & Outreach Specialist

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Details + Objectives

Course Code: GES2042

What You Will Learn
  • Developing and implementing original creative concepts based on research
  • Building out an advertising campaign for both print and electronic media
  • Preparing advertisements, scripts, and storyboards for a range of media
How the course is taught
  • Self-paced, online course
  • 6 months to complete
  • Open enrollment, begin anytime
  • 100 course hours
How you will benefit
  • Develop a well-rounded approach to the advertising field
  • Gain sound research and planning skills to ensure your projects gain traction

Outline

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Details
I.   

Develop Original Concepts 

II.   

Advertising Research 

III.   

Writing Copy 

IV.   

Making a Media Plan 

V.  

Developing an Advertising Campaign 

VI.   

Print Media Advertising 

VII.   

Digital Multiplatform Advertising 

VIII.   

Social Media Engagement 

IX.  

Making a Pitch 

Instructors & Support

Liselle Turner

Bachelor of Business, Diploma in Hospitality Management, Certificate IV in Training and Assessment

Turner has extensive experience as a supervisor in the food industry, providing training and assessments within the corporate sector. She also has experience in business compliance, auditing, learning and development, and writing and management.

Requirements

Requirements

Prerequisites: There are no prerequisites to take this course. 

Requirements:

Hardware Requirements: 

  • This course can be taken on either a PC or Mac.

Software Requirements: 

  • PC: Windows XP or later.
  • Mac: OS X Snow Leopard 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Flash Player. Click here to download the Flash Player.
  • Adobe Acrobat Reader. Click here to download the Acrobat Reader.
  • Software must be installed and fully operational before the course begins.

Other: Email capabilities and access to a personal email account.

Instructional Materials

The instructional materials required for this course are included in enrollment and will be available online.

FAQs

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Can I register for a course if I am an international student?

Yes, ed2go courses are completely online. However, keep in mind that not all certifying bodies or industry-specific certifications are recognized internationally. Please review your country’s regulations prior to enrolling in courses that prepare for certification.

Does this course prepare for a certification?

No.

When can I start the course?

This course is open enrollment, so you can register and start the course as soon as you are ready. Access to your course can take 24-48 business hours.

How long does it take to complete this course?

This course is self-paced and open enrollment, so you can start when you want and finish at your own pace. When you register, you'll receive six (6) months to complete the course.

What if I don't have enough time to complete my course within the time frame provided?

The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact your Student Advisor to help you work out a suitable completion date. Please note that an extension fee may be charged.

What kind of support will I receive?

You may be assigned with an instructor or team of industry experts for one-on-one course interaction. Your support will be available (via e-mail) to answer any questions you may have and to provide feedback on your performance. All of our instructors are successful working professionals in the fields in which they teach. You will be assigned to an Advisor for academic support.

What happens when I complete the course?

Upon successful completion of the course, you will be awarded a Certificate of Completion.

Am I guaranteed a job?

This course will provide you with the skills you need to obtain an entry-level position in most cases. Potential students should always do research on the job market in their area before registering.

Can I get financial assistance?

ed2go courses are non-credit, so they do not qualify for federal aid, FAFSA and Pell Grant. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements. Financing is available from select schools. Learn more: https://www.ed2go.com/career/financial-assistance

How can I get more information about this course?

If you have questions that are not answered on our website, representatives are available via LIVE chat. You can also call us at 1-877-221-5151 during regular business hours to have your questions promptly answered. If you are visiting us during non-business hours, please send us a question using the “Contact Us” form.

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