Certified Brand Strategist

The demand for certified brand strategists is on the rise as organizations look for experts who can help them build and manage their brands effectively. According to the U.S. Bureau of Labor Statistics, employment in the marketing and advertising industry is expected to grow 10% by 2030, faster than the average for all occupations.

The Certified Brand Strategist course is designed to equip professionals with the skills and knowledge required to develop and implement effective branding strategies...

6 Months / 120 Course Hrs
Open Enrollment
Offered in partnership with your preferred school

University of the District of Columbia

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Course code: GES2144

What you will learn

  • Understand the fundamentals of branding and its importance in today's business environment
  • Develop a comprehensive understanding of brand strategy development and implementation
  • Learn how to develop a brand positioning that resonates with target audiences
  • Create a brand identity that accurately reflects the brand's values and personality
  • Develop a brand messaging strategy that effectively communicates the brand's value proposition
  • Understand the importance of brand architecture and how it impacts the overall brand strategy
  • Learn how to manage a brand's reputation and build brand equity

How you will benefit

  • Develop a competitive edge in the job market by gaining in-demand branding skills and knowledge
  • Help organizations build and manage their brands effectively, which can lead to increased revenue and market share
  • Expand career opportunities in the marketing and branding industry, with potential roles including brand strategist, brand manager, marketing manager, and more
  • Increase personal and professional confidence in branding knowledge and abilities
  • Build a professional network through collaboration with instructors and peers in the course

How the course is taught

  • Self-paced, online course
  • 6 Months to complete
  • Open enrollment, begin anytime
  • 120 course hours
  1. Branding A Business
    1. Importance Of Branding
    2. Brand Name
    3. Brand Logo
    4. Brand Product
    5. Brand Culture
    6. Brand Voice
    7. Brand Identity
  2. Brand Messaging Guide
    1. What is a Brand Story?
    2. The Role of Brand Storytelling
    3. How to Tell a Brand Story
    4. Common Elements of Brand Storytelling
  3. Brand Strategy & Identity
    1. Developing a brand identity
    2. Visual and verbal identity elements
    3. Defining your Mission
    4. What is your Story?
    5. Identifying Your People
    6. Articulating your Value
  4. Choosing A Brand Name
    1. Legal Requirements
    2. Trademarks & Intellectual Property
  5. Bringing A Brand & Startup to Life - Launching a New Brand
    1. Importance of brand management
    2. Building brand equity
    3. Managing brand reputation
    4. Measuring brand performance
  6. Branding Guidelines & Best Practices
    1. Defining your Brand Identity
    2. How to Develop a Brand Style Guide
    3. Visual Identity
    4. Designing for Your Target Audience
    5. Brand Messaging and Your Brand Voice
  7. Creating a Branding Style Guide for Distribution and Press Kits
    1. Visual Brand Design
    2. Visual Brand Design Essentials
    3. Developing your Brand Personality
    4. A Guide to Brand Positioning and Messaging
    5. Considerations and Strategy for Rebranding
  8. Offering Your Branding Services as a Freelancer
    1. Building a portfolio
    2. Defining your service
    3. Pricing for your branding
    4. Promoting your branding services
    5. Customer Service
  9. Final Exam

Paty Ventura, CBS

Paty Ventura is a highly skilled and accomplished professional in the creative industry with eight years of experience in brand management, marketing, and visual design. She holds a Bachelor's degree in visual design and front-end development and is a Certified Brand Strategist Program instructor. She is known for her ability to transform visionary concepts into tangible realities and her proficiency in establishing strategic partnerships with external teams. Paty is dedicated to education and mentorship, nurturing the next generation of branding professionals. She serves as an inspiration for aspiring brand strategists and a trusted partner for businesses looking to unlock their full branding potential.


There are no prerequisites to complete this course.

Certification Requirements:

  • Successful completion of this course earns the Certified Brand Strategist credential from Lovegevity University


Hardware Requirements:

  • This course can be taken on either a PC or Mac. Chromebooks are not compatible.

Software Requirements:

  • PC: Windows 10 or later.
  • Mac: macOS 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
  • Microsoft Word Online
  • Adobe Acrobat Reader
  • Software must be installed and fully operational before the course begins.


  • Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

According to Indeed, the average brand strategist's salary is $80,176, but it can range from $48,351 to $132,950.

According to Workable, one of the primary responsibilities of a brand strategist is creating position recommendations for companies looking at developing or expanding their brands.

According to Workable, a brand strategist helps a company create and maintain its image. These professionals work with market research and make positioning recommendations for products or services in different markets to enhance branding efforts. They also develop marketing plans through trend analysis of current data on consumers' needs.

Yes. Upon successfully completing the course final exam, you will earn the Certified Brand Strategist credential from Lovegevity University.

This course is open enrollment, so you can register and start the course whenever you are ready. Access to your course can take 24-48 business hours.

After you register, you will receive 6 months to complete the course. The time allotted for completion has been calculated based on the number of course hours.

The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact the student advising team to see what options you may have available to work out a suitable completion date. Please note that an extension fee may be charged.

Our courses are designed to accommodate various learning preferences. Depending on the course structure, you may get different forms of support. Self-paced courses are designed to be user-friendly and independent, minimizing the need for external support. In courses with instructors, our direct platform support feature includes opportunities for questions, discussions, and remediation, with email and phone support available for select courses. Our student advising team is available to guide you on program requirements and administrative requests, but they do not provide assistance with course content. Our goal is to provide you with the necessary support for success, whether it's through self-paced exploration, direct communication, or guidance from our advising team.

Upon successfully passing the final exam, you will be awarded a certificate of completion from the school or organization that you registered through.

ed2go courses will help you gain the skills you need to obtain an entry-level position in most cases. However, you should always research the job market in your area before enrolling.

ed2go courses are non-credit, so they do not qualify for federal aid, FAFSA, and Pell Grant. In some states, vocational rehab or workforce development boards may provide funding to take our courses. Additionally, you may qualify for financial assistance if you meet certain requirements. Learn more about financial assistance.

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