Certified E-Commerce Specialist

E-commerce is continuing to grow in popularity as businesses of all sizes invest more resources into their online operations. According to the U.S. Bureau of Labor Statistics, employment in the field of marketing is projected to grow 10% by 2030, which includes e-commerce marketing.

The Certified E-Commerce Specialist course provides comprehensive training and certification as an e-commerce specialist. It includes in-depth training for the process of buying and selling products or services...

9 Months / 240 Course Hrs
Open Enrollment
Offered in partnership with your preferred school

University of the District of Columbia

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Course code: GES2145

What you will learn

  • E-commerce business models, advantages, and disadvantages
  • E-commerce website design principles, features, and functionality
  • E-commerce website platforms, software, and web development tools
  • Digital marketing strategies, including social media, SEO, PPC, and email marketing
  • Payment processing options, gateways, fraud prevention, and security
  • Logistics and supply chain management for e-commerce fulfillment, inventory, shipping, and returns
  • Customer service best practices and customer loyalty
  • Analytics tools, sales metrics, customer engagement metrics, and CRO
  • Practical experience through hands-on projects and case studies

How you will benefit

  • Understanding of e-commerce business models and market trends needed to identify new opportunities and potential areas for growth in the industry
  • Knowledge of website design principles and functionality to create effective and user-friendly e-commerce websites that drive traffic, increase conversions, and generate revenue
  • Mastery of digital marketing strategies to attract and retain customers, increase brand awareness and loyalty, and drive sales
  • Understanding payment processing options and security to ensure the safety and integrity of e-commerce transactions and protect customers' financial information
  • Expertise in logistics and supply chain management can provide optimize fulfillment, reduce costs, and improve customer satisfaction
  • Mastery of customer service best practices and CRM systems can help you develop and maintain strong customer relationships and enhance customer loyalty
  • Knowledge of analytics tools and metrics help measure and optimize the performance of e-commerce websites and marketing campaigns, increasing sales and revenue
  • Practical experience through hands-on projects and case studies can help you apply theoretical knowledge to real-world situations and build a portfolio of work that showcases your skills and expertise

How the course is taught

  • Self-paced, online course
  • 9 Months to complete
  • Open enrollment, begin anytime
  • 240 course hours
  1. Introduction to E-commerce
    1. Definition of e-commerce
    2. E-commerce business models
    3. Advantages and disadvantages of e-commerce
    4. E-commerce market trends
  2. E-commerce Sales Channel Options
    1. Online marketplaces
    2. Social media
    3. Online stores
    4. Mobile apps
    5. Affiliate marketing
    6. Influencer marketing
    7. Email marketing
  3. E-commerce Sourcing Products
    1. Manufacturer or supplier
    2. Suppliers
    3. Creating your own products
  4. E-commerce Manufacturers and Suppliers
    1. Private label manufacturers
    2. White label manufacturers
    3. Dropship suppliers
  5. E-commerce Producing Products
    1. Target market
    2. Producing high-quality products
    3. Production costs
    4. Trends
    5. Packaging
  6. Wholesale - Trade Shows
    1. Do your research
    2. Setting up a booth
    3. Information about your products, your business, and your wholesale terms.
    4. Developing customer loyalty
  7. International Shipping
    1. Customs Regulations
    2. Using the Right Shipping Carrier
    3. Required Documentation
  8. Fulfilling Orders
    1. Making sure products are well-packaged and protected.
    2. Choosing a shipping method
    3. Keeping track of inventory levels
    4. Checking for accuracy and completeness
    5. Preparing for shipping
    6. Shipping in a timely manner
    7. Customer follow-up
    8. Outsourcing and drop-shipping
  9. Advertising & Digital Marketing
    1. Determining your target market
    2. Effective channels for reaching your target audience
    3. Creating a budget
    4. Tools for advertising and marketing
    5. Digital Marketing Strategies
    6. SEO
  10. E-Commerce Operations & Best Practices
    1. Providing excellent customer service
    2. Offering a great product
    3. Well-designed website
    4. Promoting your business
    5. Competitive Pricing
    6. Multiple payment options
    7. Fast shipping
    8. Having a well-organized plan
    9. Case Studies - Multitask - Interview with Julia Xu
  11. Final Project: Launching Your E-commerce Business

Dean Phillips

Dean Phillips is a prominent figure in the e-commerce industry, known for his expertise as an author, instructor, and entrepreneur. He is the author and instructor of the Certified E-Commerce Specialist program, which equips students with the skills and insights needed to excel in the dynamic world of online commerce. Dean is also the Founder and CEO of Lead Labz, a digital marketing agency that specializes in e-commerce and lead generation. His entrepreneurial journey is marked by his unwavering commitment to excellence and his dedication to staying at the forefront of industry trends. Overall, Dean's visionary approach to e-commerce and digital marketing, coupled with his commitment to education, has earned him a well-deserved reputation as a leader and influencer in the field.

Julia Xu

Julia Xu is an accomplished entrepreneur and innovator, serving as the Founder and CEO of USourced, a pioneering company in the field of AI-driven product sourcing. At USourced, Julia has leveraged artificial intelligence to automate product sourcing from manufacturers on a global scale. She is also the visionary force behind Multitasky, an omnichannel e-commerce lifestyle brand that has garnered widespread recognition. Prior to her entrepreneurial endeavors, Julia served as the Chief of Staff of Alibaba North America. Julia is a passionate advocate for social impact and founded Tink Knit, a social enterprise that earned the prestigious McKinsey Women's Impact Award during her college years. She holds a Bachelor of Business-Economics and Sociology dual degree from Brown University.


There are no prerequisites to complete this course.

Certification Requirements:

To earn the Certified E-Commerce Specialist credential, successfully complete the course and final exam to earn certification from Lovegevity.


Hardware Requirements:

  • This course can be taken on either a PC or Mac. Chromebooks are not compatible.

Software Requirements:

  • PC: Windows 10 or later.
  • Mac: macOS 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
  • Microsoft Word Online
  • Adobe Acrobat Reader
  • Software must be installed and fully operational before the course begins.


  • Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

According to Indeed, the average e-commerce specialist salary is $67,996, but it can range from $41,096 to as high as $112,503.

Yes. Upon successfully completing the course final exam, you will earn the Certified E-Commerce Specialist credential from Lovegevity University.

This course is open enrollment, so you can register and start the course whenever you are ready. Access to your course can take 24-48 business hours.

After you register, you will receive 9 months to complete the course. The time allotted for completion has been calculated based on the number of course hours.

The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact the student advising team to see what options you may have available to work out a suitable completion date. Please note that an extension fee may be charged.

Our courses are designed to accommodate various learning preferences. Depending on the course structure, you may get different forms of support. Self-paced courses are designed to be user-friendly and independent, minimizing the need for external support. In courses with instructors, our direct platform support feature includes opportunities for questions, discussions, and remediation, with email and phone support available for select courses. Our student advising team is available to guide you on program requirements and administrative requests, but they do not provide assistance with course content. Our goal is to provide you with the necessary support for success, whether it's through self-paced exploration, direct communication, or guidance from our advising team.

Upon successfully passing the final exam, you will be awarded a certificate of completion from the school or organization that you registered through.

ed2go courses will help you gain the skills you need to obtain an entry-level position in most cases. However, you should always research the job market in your area before enrolling.

ed2go courses are non-credit, so they do not qualify for federal aid, FAFSA, and Pell Grant. In some states, vocational rehab or workforce development boards may provide funding to take our courses. Additionally, you may qualify for financial assistance if you meet certain requirements. Learn more about financial assistance.

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