As a business owner this course was immensely helpful. I'm currently operating my second business and I feel that I've always been lacking in my marketing efforts. Owning a business doesn't afford much time so this was the perfect opportunity to learn at my own pace. The course and instructor provided so many ideas that I have a year's worth of work to do! I'm happy about this as it opened my mind and hopefully opportunities to increase my sales. In fact, I have already implemented several marketing strategies based on this course. I can't thank the teacher enough for her detailed and prompt responses to my questions and those of others which I found helpful as well. I would highly recommend this course. Very up to date and well presented."
This course exceeded my expectations! I learned so much valuable information. I cannot wait to utilize all my new knowledge. Glynns taught in an easy-to-follow format. The informative was fresh and extremely useful. My interest in marketing has grown to a whole new level. Thank you Glynns!!"
This course was very thorough and informative. The information was presented clearly and logically with alot of extra resources added through the supplementary materials and discussion area answers. Our instructor, Glynns, proved to be exceptionally knowledgeable in all areas of our study. In addition, she spent alot of time supplying very complete, personalized answers and suggestions in our discussion areas. Her guidance will surely help our marketing efforts! Thanks for a great course!"
This class has been extremely helpful in moving towards a postive and successful future. I have learned things that have made the bigger picture much clearer and given me skills that I feel will definitely help me in my endeavor. Thank you."
This instructor, she is fabulous. Jam-packed the course with detailed insightful information (including examples) for the perfectly identified audience. The instructor's marketing experience, teaching expertise, and excellent communication skills are apparent on every page. Highly recommend."
I absolutely loved the class! I walked away more educated than I was when I started and I had a great time completing the class."
This was the first class, in a long time, where I felt like I really got my money's worth...and then some. Glynns Thomas is a true teacher, her class was effective, efficient and applicable. I really appreciated the step-by-step approach, and her way of explaining and teaching. It made you stretch, but it wasn't out of reach. I feel like I have a road map, directions and "how to" for my new business. Thank you!"
The quality of this course was outstanding -- the material, exercises, examples, and instructor feedback. It is as professional as anything I would have paid over a thousand dollars for. I am impressed and delighted. A very valuable use of my time!"
Glynns is an awesome instructor. She is extremely knowledgeable, helpful and kind...I would've honestly paid four times the rate for this information...This course is extremely valuable and affordable...I am definitely speaking loud and proud about this course...Thanks again for this awesome opportunity to become a marketing powerhouse."
This is the overall best small business class ed2Go has offered. I strongly believe it's an essential course for anyone considering or is already an established entrepreneur. Thank you so much! It's a rarity to find a course that had kept my interest fairly high from start to finish. This particular instructor is a wealth of valuable information!"
Course Code: bms
Discover that you can promote your business effectively for just pennies—or sometimes even for free. The secret: a systematic marketing plan that targets your audience at every stage of the purchasing cycle. The first step in successful marketing is getting people to notice you—and we’ll look at three ways to achieve that goal.
Discover how to combine forces with other individuals or businesses to create exciting and effective marketing opportunities. Then learn how to create an attractive, professional-looking Web site quickly and easily, for only a few dollars. You’ll also learn the ins and outs of obtaining a domain name, getting a matching e-mail address, laying out your Web site, and finding a hosting provider if you need one.
Explore how to draw traffic to your website through on-page and off-page search engine optimization (SEO). In addition, we’ll look at pay-per-click ads, banner ads, classified ads, videos, and a host of other low-cost or free ways to draw attention online. Then, master the art of finding and cultivating leads. Whether you’re a traditionalist or a techie, you’ll find an approach that’s just right for you.
Learn about inexpensive or free ways to generate repeat sales. In addition, we’ll look at a variety of techniques for encouraging referrals—and we’ll talk about capturing your customer information in a database. Then, gain all the tools you need to choose marketing tactics that have a high potential for success.
Find out why niche marketing can bring in more customers than mass marketing (and create a more loyal customer base as well). Then, learn how to identify the unique features of your business, how to create a competitive positioning statement, and—most important of all—how to identify the emotional benefits that motivate your buyers.
Learn to create the two final elements of your marketing plan: your business goals and your marketing goals. And finally, we’ll talk about tracking—the secret to continually improving your marketing tactics and increasing your profits.
Glynns Thomas has 20 years of advertising and marketing experience. She has worked for several of the world’s best-known advertising agencies and was a Vice President of Internet Marketing at Wells Fargo Bank. Today, she’s an independent small business marketing consultant and a volunteer with SCORE: Counselors to America’s Small Business, providing marketing advice to small businesses across the nation.
There are no prerequisites to take this course.
Instructional material requirements:
A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits!
Once a session starts, two lessons will be released each week, for the six-week duration of your course. You will have access to all previously released lessons until the course ends.
Keep in mind that the interactive discussion area for each lesson automatically closes 2 weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.
The Final Exam will be released on the same day as the last lesson. Once the Final Exam has been released, you will have 2 weeks plus 10 days to complete the Final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.