The information in your course is as good as gold. I know now I have the right information and direction to make a clear judgement on which way to take my business.
This is an excellent course! You provided a lot of valuable information in each lesson. I really appreciated the videos and quizzes in the lessons. Thank you!
Thanks Dr. Brad! This class is awesome! I will definitely refer some of my friends to this class in the future. I feel much more confident in my abilities to manage the social media aspect of our marketing. Great class!
Thank you for the effort that you put into all of your lesson plans. Each one was informative and I especially enjoyed the video segments that were added. They helped keep me engaged. The interactive quizzes were a welcomed change of pace. Kudos to you.
I really have to take the time to just say thank you, because when I first started this course, I was not sure how I would be able to learn all of these various platforms, yet build them. This course was great, and I will be recommending it to many of my colleagues and friends.
I enrolled in this course for further training in marketing and I have learned so much from it. Although I'm not a small business owner, I do feel well-equipped to help any future employers who need help with social media. In fact, there are many local businesses that advertise for part-time social media help that I feel confident I could help them grow their business using the information you have provided. Thank you!
I just wanted to thank you for providing this course. I've learned more about the social world than I ever thought existed. I am looking forward to being able to track and analyze the data that we put into our social platforms. Thank you, for all of your help.
Thank you for making this course so interesting. It was very organized and I learned more that I thought I would!
I think Dr. Brad's SOCIAL formula is excellent! A great way to organize this new information and really useful resource to refer to every time we start work on a new social media goal or process.
Now that I have taken this course, I feel more confident in finding a job working specifically as a Social Media Specialist/Coordinator...and I owe it all to you. Thank you so much for taking the time to prepare this online course.
Course Code: smb
Examine the right way to use social media to develop relationships and drive new leads into your business, and explore a step-by-step process for ensuring that social media works for you. Then, build a social media strategy that's customized for your business and that will help you to expand awareness, gain more clients, and increase your sales.
You'll learn how to choose from among the various social media platforms to select the ones that will serve your business best, and explore how to build a simple social media organization diagram to document and guide your social tactics. Then, learn how to produce social media content that engages your followers and entices them to comment.
Learn how you can use Facebook and Twitter, two of the most popular social networking sites, to effectively market and grow your business.
Discover how you can use LinkedIn to make connections, expand your personal network, and use the power of the platform to market and grow your business. Then, move on to how to use Pinterest to share information and connect with others who are interested in your products and services.
Examine several strategies that you can use to leverage Google+ to engage and interact and grow a base of followers for your business. Then, learn all about social media automation including the pros and cons and identify the most common pitfalls of using automation.
Learn to minimize the time you spend on social media activities through delegation of certain types of tasks and examine some common pitfalls to avoid. Finally, you'll learn about tracking, monitoring, measuring and improving your social media activities.
Brad Semp, Ph.D., is Director of Sales and Marketing at a global corporation, a life-long entrepreneur, and a former professor of Bachelors and Masters of Science courses in Internet Marketing. Dr. Brad is active on social media platforms to engage with prospects and customers, expand relationships, and to grow businesses. He routinely coaches other entrepreneurs and business owners and consults with Fortune 500 organizations on how to design and implement effective social media systems, strategies, and tactics.
There are no prerequisites for this course.
A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits!
Once a session starts, two lessons will be released each week, for the six-week duration of your course. You will have access to all previously released lessons until the course ends.
Keep in mind that the interactive discussion area for each lesson automatically closes 2 weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.
The Final Exam will be released on the same day as the last lesson. Once the Final Exam has been released, you will have 2 weeks plus 10 days to complete the Final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.