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ed2go Business Marketing and Sales Using Social Media in Business
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social-media-for-business

Using Social Media in Business

One of the biggest challenges for most business owners is to find a continuous supply of new customers and over the past decade, some have differentiated themselves by leveraging the Internet and social media to do just that. Whether you consider yourself a social media novice or a seasoned veteran, this course will give you a solid foundation and thorough understanding of what social media is and how you can use it to grow your business. 

As you progress through the course, you'll learn about the five most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them and other social media platforms to promote your business. You'll also see how you can build a social media team and automate your social media activities so that you can leverage the power of social media without adding another full-time job to your plate. And finally, you'll gain techniques for measuring and tracking your social media success. Social media is a game changer for those who use it in the right way.

6 Weeks / 24 Course Hrs
Starting November 8, 2017

Offered in Partnership with your Preferred School

Anne Arundel Community College Why this school? It's been chosen based on your location or if you've visited this school's website.

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Using Social Media in Business

Learning Method

Instructor-led Confirm your Start Date in Cart

Using Social Media in Business Reviews

Using Social Media in Business Details + Objective

Course Code: smb

You Will Learn
  • Gain a foundation in the five most popular social media platforms
  • Learn how you can use social media to successfully generate leads and converse with customers
  • Discover how to most effectively promote your business using social media
  • Learn how to build a social media team and automate common activities
  • Gain techniques for tracking your social media success
How the course is taught
  • Instructor-led course
  • 6 weeks in duration
  • Courses begin each month
  • 2 lessons released each week
  • 24 course hours
How you will benefit
  • Learn the skills you need to confidently promote yourself as a social media marketer
  • Immediately apply what you learn in the lessons to promote your business and generate new leads
  • Master the art of successfully using social media to promote a business and track your results – something most people cannot do
Using Social Media in Business Outline
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Week 1

Examine the right way to use social media to develop relationships and drive new leads into your business, and explore a step-by-step process for ensuring that social media works for you. Then, build a social media strategy that's customized for your business and that will help you to expand awareness, gain more clients, and increase your sales.

Week 2

You'll learn how to choose from among the various social media platforms to select the ones that will serve your business best, and explore how to build a simple social media organization diagram to document and guide your social tactics. Then, learn how to produce social media content that engages your followers and entices them to comment.

Week 3

Learn how you can use Facebook and Twitter, two of the most popular social networking sites, to effectively market and grow your business.

Week 4

Discover how you can use LinkedIn to make connections, expand your personal network, and use the power of the platform to market and grow your business. Then, move on to how to use Pinterest to share information and connect with others who are interested in your products and services.

Week 5

Examine several strategies that you can use to leverage Google+ to engage and interact and grow a base of followers for your business. Then, learn all about social media automation including the pros and cons and identify the most common pitfalls of using automation.

Week 6

Learn to minimize the time you spend on social media activities through delegation of certain types of tasks and examine some common pitfalls to avoid. Finally, you'll learn about tracking, monitoring, measuring and improving your social media activities.

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Using Social Media in Business Instructors
Brad Semp, Ph.D.

Brad Semp, Ph.D., is Director of Sales and Marketing at a global corporation, a life-long entrepreneur, and a former professor of Bachelors and Masters of Science courses in Internet Marketing. Dr. Brad is active on social media platforms to engage with prospects and customers, expand relationships, and to grow businesses. He routinely coaches other entrepreneurs and business owners and consults with Fortune 500 organizations on how to design and implement effective social media systems, strategies, and tactics.

Using Social Media in Business Requirements / Prerequisites

There are no prerequisites for this course.

Using Social Media in Business Frequently Asked Questions
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When can I get started?

A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits!

How does it work?

Once a session starts, two lessons will be released each week, for the six-week duration of your course. You will have access to all previously released lessons until the course ends.

How long do I have to complete each lesson?

Keep in mind that the interactive discussion area for each lesson automatically closes 2 weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.

What if I need an extension?

The Final Exam will be released on the same day as the last lesson. Once the Final Exam has been released, you will have 2 weeks plus 10 days to complete the Final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.

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