Using Social Media in Business

Learn how to use the five most popular social media platforms-Facebook, Twitter, LinkedIn, Pinterest, and Instagram-to grow and promote your business. This course will help you harness the power of social media to connect with new customers, advertise products, and promote your brand.
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6 Weeks / 24 Course Hrs
Starting  August 18, 2021
Offered in partnership with your preferred school

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Learning method

Course code: smb

One of the biggest challenges for business owners is finding new customers. Over the past decade, some business owners have leveraged social media to do just that. Whether you're a social media novice or a seasoned veteran, this course will give you a solid foundation in social media marketing and using it to grow your business.

In today's globally connected environment, social media is a game changer for businesses. So, whether you're looking for a new way to market your business or simply want to better understand social media, this online social media marketing course will empower you.

What you will learn

  • Describe the basics of online marketing and how Social Media works
  • Identify the main objectives for using social media in your business.
  • Select the right social media platform(s) that align with and support the identified business objectives
  • Demonstrate the ability to setup and configure the five most popular social media platforms.
  • Develop a process to test, measure, review, and continuously improve the effectiveness of your social media efforts.

How you will benefit

  • Confidently promote yourself as a social media marketer
  • Immediately apply what you learn in the lessons to promote your business and generate new leads
  • Gain the knowledge and develop the ability to implement a SOCIAL process to increase awareness, engagement and sales for your business.
  • Master the art of successfully using social media to promote a business and track your results - something most people can't do

How the course is taught

  • Instructor-led or self-paced online course
  • 6 Weeks or 3 Months access
  • 24 course hours

In this lesson, you'll build the foundation you need to use social media to grow your business. You will discover the definition of social media, learn about its characteristics, and see what it can do for your business. Then, you'll explore the various types of social media and focus in on the ones that offer the greatest benefits.

You will see how you can build a strategy for using social media to grow your business. First, you will discover what a strategy is and why it's important to have one for your social media efforts. Then, you will gain an understanding of the critical elements of any social media strategy.

This lesson demonstrates how to develop a social media organization that will help you be as effective as possible. First, you will see how to choose from among the various platforms to select the ones that will serve your business best. Finally, you will learn how you can transform your simple diagram into a more detailed electronic file and add elements as your business grows.

In this lesson, you will learn how to produce social media content that engages your followers and entices them to comment. You will gain an understanding of how to write content that's optimized for distribution on social media platforms and to do so without it becoming a full-time job. Finally, you will learn the various ways that you can store, manage, search, and retrieve the social media content that you produce.

Facebook is one of the most popular social networking sites. In this lesson, you will learn how you can use Facebook to effectively market and grow your business. First, you will get an overview of how Facebook works, and you will take a tour of a Facebook business page. Next, you learn how to create a Facebook account, set up a page for your business, and use strategies to gain awareness and exposure for your business.

This lesson focuses on using Twitter to effectively market and grow your business. You will be guided through the steps required to create and brand a Twitter account for your business. Finally, you will learn several advanced strategies that you can use to gain awareness and exposure for your business.

This lesson will teach you how to use LinkedIn to make connections, expand your personal network, and grow your business. You will explore a handful of strategies that you can use to gain awareness and exposure for your business.

In this lesson, you will learn how you can use Pinterest to share information and connect with others who are interested in your products and services. You will learn a handful of strategies that can help your business gain additional awareness and exposure.

In this lesson, you'll learn how you can use Instagram to effectively market and grow your business. First, you'll look at an overview of the social media platform, see how it differs from others you've explored, and take a tour of its features. After that, you'll see how to create a personal account and how to decide whether or not to switch to a business profile. Finally, you'll examine several strategies that you can use to leverage Instagram to engage and interact and grow a base of followers for your business.

In this lesson, you will learn about social media automation. You will peek at the pros and cons and identify the most common pitfalls of using automation. And finally, this lesson introduces the most popular free and paid automation tools that you can put to immediate use.

In this lesson, you will learn to minimize the time you spend on social media activities through delegation. First, this lesson investigates the types of tasks you can delegate and examine some common pitfalls to avoid. Next, you will explore processes for assigning tasks to team members and, if needed, hiring a part-time or full-time social media manager. Finally, you will gain some strategies for centralizing your social media information and get a preview of some software solutions for integrating your social media team's efforts.

How do you know if what you're doing is working? In this lesson, you will learn about tracking, monitoring, measuring and improving your social media activities. You'll investigate the most common types of metrics you will find in social media and then examine some popular third-party tools that can take your analysis to another level.

Brad Semp, Ph.D., is Chief Executive Officer (CEO) at a global corporation, a life-long entrepreneur, and a former professor of Bachelors and Masters of Science courses in Internet Marketing. Dr. Brad is active on social media platforms to engage with prospects and customers, expand relationships, and to grow businesses. He routinely coaches other entrepreneurs and business owners and consults with Fortune 500 organizations on how to design and implement effective social media systems, strategies, and tactics.

Requirements:

Hardware Requirements:

  • This course can be taken on either a PC or Mac.

Software Requirements:

  • PC: Windows 8 or newer.
  • Mac: OS X Snow Leopard 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Acrobat Reader.
  • Software must be installed and fully operational before the course begins.

Other:

  • Email capabilities and access to a personal email account.

Prerequisites:

There are no prerequisites to take this course.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Instructor-Led: A new session of each course begins each month. Please refer to the session start dates for scheduling.
Self-Paced: You can start this course at any time your schedule permits.

Instructor-Led: Once a course session starts, two lessons will be released each week for the 6 week duration of your course. You will have access to all previously released lessons until the course ends.
Self-Paced: You have 3 month access to the course. After enrolling, you can learn and complete the course at your own pace, within the allotted access period.

Instructor-Led: The interactive discussion area for each lesson automatically closes two weeks after each lesson is released, so you're encouraged to complete each lesson within two weeks of its release.
Self-Paced: There is no time limit to complete each lesson, other than completing all lessons within the allotted access period.

Instructor-Led: The final exam will be released on the same day as the last lesson. Once the final exam has been released, you will have two weeks plus 10 days (24 days total) to complete the final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.
Self-Paced: Because this course is self-paced, no extensions will be granted after the start of your enrollment.