Course Code: gbb
Learn what it takes to be successful and how much money you'll need to start your business. You will follow a ten-step tutorial using items around your home to make your first gift basket. Then, discover how to create a professionally styled gift basket. You will learn about the essential materials you’ll need.
Discover smart shopping tips that will help you save money and make the right decisions about what to purchase and where. You will learn about registering your business so that companies selling merchandise identify you as a bona fide retailer. Then, examine the advantages of a home-based workspace and provides tips to set it up.
Examine the top ten reasons why individuals buy gift baskets, look at five steps that convince corporations to become customers, and identify professional business owners you know right now who may become your top buyers. Then, discover how to separate the real competition from every business in your area that sells gift baskets. You will identify your actual competitors and assess their strengths and weaknesses.
Learn the formulas that keep your business profitable. You will be introduced to three distinct methods to calculate your prices, and you’ll see a sample chart that will help you easily apply that method to all your future designs. Then, learn to create a marketing plan and advertising strategy that works for you and your budget.
Discover the methods to collect payments by cash, check, and credit cards, plus how to process payments online. You will learn the importance of creating a business account and how to establish systems to handle different types of payment. Then, learn the equipment and supplies required for proper packaging and review a tutorial in packing a ship-shape basket.
Learn the steps to creating a website for your business. You will discover how to establish a site that’s attractive and user friendly - even if you don’t know a thing about web design. Finally, discover the tactics that top designers worldwide have mastered to keep their businesses going and growing. You'll learn how to recognize growth potential and begin to plan for new opportunities, looking ahead six months to ten years.
Shirley George Frazier is one of the world’s leading authorities on the gift basket industry. In business since 1990, Shirley is the founder of GiftBasketBusiness.com and the author of the industry’s best-selling books, How to Start a Home-Based Gift Basket Business and The Gift Basket Design Book. Shirley’s mission is to provide business and marketing support to home-based entrepreneurs, specialty store owners, and related professionals worldwide through in-person training, live seminar conferences, and articles written for consumer and business publications. Her clients include Macy's, Barnes & Noble, Total Wine, and Hallmark stores.
There are no prerequisites to take this course.
Instructional material requirements:
A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits!
Once a session starts, two lessons will be released each week, for the six-week duration of your course. You will have access to all previously released lessons until the course ends.
Keep in mind that the interactive discussion area for each lesson automatically closes 2 weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.
The Final Exam will be released on the same day as the last lesson. Once the Final Exam has been released, you will have 2 weeks plus 10 days to complete the Final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.
I really enjoyed this course. It offered me a lot of information about going into business and the many things a person should do and consider. The course was fun, and a great learning experience. I liked making a basket and having feed back on the project. The marketing and advertising were interesting as well as making your own web page. I think the course covered a lot of ground for a person who wants to go into this type of business. I hope to do this when I retire."
It was a great course. I truly appreciated the examples for pricing, marketing and the sample lists. They were so helpful."
The information provided by the instructor was timely, clear and plentiful. Resources were some of the best in achieving the tools for a successful business from legal documents, tax filings, purchasing supplies and materials, advertising, shipping and securing payments for the product sold. The instructor has a light hearted but direct manner of teaching. I truly enjoyed this course. The combination of my talent and the course material is a winner."
I enjoyed this course very much and have gained important information that will help me set-up my business to be a success."
This was an excellent and informative course. The instructor was extremely knowledgeable and passionate about her business. She passed along her wealth of information to her students while going the extra mile to encourage her students."
I really enjoyed the course! I was supplied with beneficial material to learn from and the professor was great."
I found this course to be very interesting, informative and enjoyable. It was easy to follow along and I was surprised as to how well I did creating gift baskets! I am blind and I understood all the instructions to make a gift basket and I am excited to continue with this as a hobby for now. Thanks so much for offering this course."
Was very glad to take this course. It is invaluable for a newcomer as well as others who have been in business before. Thanks."
I would like to thank Ms. Frazier for teaching this course via ed2go. I have wanted to take one of her classes for several years but I was never able to get to the physical location because of the distance from my home. This course was all I hoped for and more. I feel extremely prepared to begin my own gift basket business. The lessons, resources, discussions and quizzes will serve as a manual for me to refer to for years to come. Thank you again!"
Shirley was an excellent instructor. She was very supportive, asked questions, and provided the information and mentoring necessary to start a gift basket business. I hope you will sponsor more classes with her as the instructor. She is a great asset!"