As an artist with limited business sense, this was the perfect course for me to take. Kris took a lot of the mystery out of starting a small business. Her teaching style was very friendly and easy to comprehend. Thank you!"
Excellent instructor - excellent course! I thoroughly enjoyed taking this class and can't wait to use the information I learned to start setting up my own small business. Thanks for the opportunity for me to be able to take this class. It was very little effort on my part to complete it, but what I learned will stay with me a lifetime."
I enjoyed the course and although I own a small business already, I learned some very important tips."
I enjoyed this class very much, the Professor was extremely knowledgeable and professional. I would definitely recommend it to someone with this particular interest."
I feel this class has helped me gain a greater insight into my own goals and provided support that will be useful going forward in the development of my next career."
I found the instructor to be knowledgeable, approachable, supportive and helpful. She has a very creative side and was very personable as well. I learned a lot in this course and it will all be very useful and applicable in my future business endeavors. I am glad I took this course and will recommend it to others."
I learned a ton and really looked forward to my classes. I am very excited to have found this class and thrilled to have been able to participate in it. Thank you very much."
I really liked the instructor's comments. Especially if it is not what you wanted to hear because sometimes an objective person's point of view helps you decide on what to do and how to do it."
The instructor was very informative and interested in the subject. She was very helpful in the discussion boards. This class was very useful and I would recommend or take any class taught by this instructor."
This was my first online course and I was not sure what to expect. The information was well presented and relevant. I will definitely be signing up for future online courses."
Course Code: biz
You’ll start by learning why you should start a business, why now might be the perfect time to do it, and what separates successful business owners from those who remain dreamers. Then, explore the advantages and disadvantages of buying a franchise, buying a business, and starting a business from scratch.
Develop your unique selling proposition (USP) and discover the single most valuable asset in your business and how it can create all the wealth you'll ever want. Then, learn all the advantages of having a written business plan. You'll see how it helps you take advantage of more opportunities and keeps you focused on achieving your goals.
Find out what type of business structure is best for you by learning about the advantages and disadvantages of each structure and choosing whether to be an S-corporation, a corporation, or a limited liability company. Understand the importance of direct-response marketing along with tracking and testing as well as how to expand marketing efforts that work and cut or improve those that are ineffective.
Explore the pros and cons of two main forms of marketing: advertising and publicity and take a detailed look a one of the most cost-effective ways to market your business. Then, you’ll learn the basics of accounting and be able to analyze and develop your own financial statements.
Find out the most common, traditional ways to fund a business and a few nontraditional ways as well. Then, learn tips for hiring, training, motivating, and parting with employees that could save your business thousands of dollars.
Learn to develop your own business policies, including sexual harassment and ethics policies as well as an employee manual. Finally, you’ll focus on how best to manage your time, relationships, and personal financial position. You'll leave this course knowing you've done all the preliminary groundwork to get your business off to a good start.
Kris Solie-Johnson, chancellor and president of the American Institute of Small Business, best-selling author, educator, speaker, and mother of three, is an energetic and passionate entrepreneur. Her books are in public libraries, high schools, colleges, and military bases both nationally and internationally. Solie-Johnson has an MBA in Venture Management from the University of St. Thomas and over 19 years of experience helping entrepreneurs reach their goals quickly through joint venture partnerships, creative marketing programs, and innovative financial options. She's dedicated to motivating and inspiring owners to achieve beyond their dreams.
There are no prerequisites to take this course.
Instructional material requirements:
A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits!
Once a session starts, two lessons will be released each week, for the six-week duration of your course. You will have access to all previously released lessons until the course ends.
Keep in mind that the interactive discussion area for each lesson automatically closes 2 weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.
The Final Exam will be released on the same day as the last lesson. Once the Final Exam has been released, you will have 2 weeks plus 10 days to complete the Final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.