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ed2go Business Small Business Start Your Own Small Business
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Start Your Own Small Business

Take your dream of starting a business and put it into action! In this class, you'll learn everything you need to know about starting a business including picking the right opportunity for you.

Develop proven marketing techniques to easily build sales and learn about traditional and nontraditional financing options. You'll also learn easy-to-implement employee-management procedures and how to write business policies that help you build your business and succeed as well as time-management techniques especially designed for entrepreneurs. Discover the secrets that separate successful entrepreneurs from the struggling ones!

6 Weeks / 24 Course Hrs
Starting July 18, 2018

Offered in Partnership with your Preferred School

ed2go Classes

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Learning Method

Instructor-led Confirm your Start Date in Cart

Start Your Own Small Business

Learning Method

Instructor-led Confirm your Start Date in Cart


Details + Objectives

Course Code: biz

What You Will Learn
  • Learn the best ways to choose the right business opportunity
  • Develop proven marketing techniques that will help you build sales
  • Gain an understanding of traditional and non-traditional financing options
  • Learn effective employee-management procedures
  • Discover time-management techniques designed to help entrepreneurs succeed
How the course is taught
  • Instructor-led course
  • 6 weeks in duration
  • Courses begin each month
  • 2 lessons released each week
  • 24 course hours
How you will benefit
  • Gain a complete understanding of what separates a successful business and how to avoid failure
  • Discover the single most valuable asset in your business and how it can help you create wealth
  • Develop the skills you need to effectively manage your time, relationships and personal financial position
  • Pursue your dream of owning a successful business by starting on the right track with proper structures and policies in place
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Week 1

You’ll start by learning why you should start a business, why now might be the perfect time to do it, and what separates successful business owners from those who remain dreamers. Then, explore the advantages and disadvantages of buying a franchise, buying a business, and starting a business from scratch.

Week 2

Develop your unique selling proposition (USP) and discover the single most valuable asset in your business and how it can create all the wealth you'll ever want. Then, learn all the advantages of having a written business plan. You'll see how it helps you take advantage of more opportunities and keeps you focused on achieving your goals.

Week 3

Find out what type of business structure is best for you by learning about the advantages and disadvantages of each structure and choosing whether to be an S-corporation, a corporation, or a limited liability company. Understand the importance of direct-response marketing along with tracking and testing as well as how to expand marketing efforts that work and cut or improve those that are ineffective.

Week 4

Explore the pros and cons of two main forms of marketing: advertising and publicity and take a detailed look a one of the most cost-effective ways to market your business. Then, you’ll learn the basics of accounting and be able to analyze and develop your own financial statements.

Week 5

Find out the most common, traditional ways to fund a business and a few nontraditional ways as well. Then, learn tips for hiring, training, motivating, and parting with employees that could save your business thousands of dollars.

Week 6

Learn to develop your own business policies, including sexual harassment and ethics policies as well as an employee manual. Finally, you’ll focus on how best to manage your time, relationships, and personal financial position. You'll leave this course knowing you've done all the preliminary groundwork to get your business off to a good start.

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Instructors & Support
Kris Solie-Johnson

Kris Solie-Johnson, chancellor and president of the American Institute of Small Business, best-selling author, educator, speaker, and mother of three, is an energetic and passionate entrepreneur. Her books are in public libraries, high schools, colleges, and military bases both nationally and internationally. Solie-Johnson has an MBA in Venture Management from the University of St. Thomas and over 19 years of experience helping entrepreneurs reach their goals quickly through joint venture partnerships, creative marketing programs, and innovative financial options. She's dedicated to motivating and inspiring owners to achieve beyond their dreams.

Prerequisites / Requirements


There are no prerequisites to take this course.


Hardware Requirements: 

  • This course can be taken on either a PC or Mac device.

Software Requirements: 

  • PC: Windows XP or later.
  • Mac: OS X Snow Leopard 10.6 or later.
  • Browser: The latest version of Internet Explorer, Firefox, Chrome, or Safari (We recommend Firefox or Chrome).
  • Adobe Flash Player. Click here to download the Flash Player.
  • Adobe Acrobat Reader. Click here to download the Acrobat Reader.
  • Email capabilities and access to a personal email account.
  • Software must be installed and fully operational before the course begins.

Instructional material requirements: 

  • The instructional materials required for this course are included in enrollment and will be available online.
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When can I get started?

A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits!

How does it work?

Once a session starts, two lessons will be released each week, for the six-week duration of your course. You will have access to all previously released lessons until the course ends.

How long do I have to complete each lesson?

Keep in mind that the interactive discussion area for each lesson automatically closes 2 weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.

What if I need an extension?

The Final Exam will be released on the same day as the last lesson. Once the Final Exam has been released, you will have 2 weeks plus 10 days to complete the Final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.

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