Event Management and Design

This comprehensive event planning course provides valuable industry insights and tools necessary for pursuing a rewarding event planning and design career or establishing your own special event business.

Developed to enhance your learning experience, this event designer course offers interactive presentations beyond theoretical concepts. It covers a wide range of event types, including corporate events, weddings, parades, festivals, and more. By exploring the practical aspects of event planning...

6 Months / 120 Course Hrs
Open Enrollment
Offered in partnership with your preferred school

George Mason University

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Course code: GES402

What you will learn

  • Understand the design phase and development of event coordination
  • Discuss basic elements of event marketing and how they can promote an event
  • Use events as marketing tools
  • Summarize risk management procedures and tactics
  • Have a clear understanding of laws, ethics, budgeting, pricing, and accounting involved in event management
  • Explain the principles, processes, and practices of event design

How you will benefit

  • Learn the essential skills required for a career in event planning
  • Successfully execute an event from beginning to end while adhering to your budget and timeline
  • Enhance your communication abilities and familiarize yourself with job-specific terms in the industry
  • Work harmoniously with vendors, clients, and colleagues
  • Enroll in the course and earn a certificate upon completion to demonstrate your commitment to a career in event planning to prospective employers

How the course is taught

  • Self-paced, online course
  • 6 Months to complete
  • Open enrollment, begin anytime
  • 120 course hours
  1. Principles of Event Management
  2. Event Administration
  3. Event Coordination
  4. Event Marketing
  5. Legal, Ethical, and Risk Management
  6. Special Event Management Technology
  7. Special Event Career Development
  8. Midterm
  9. Design Principles, Processes, and Practices
  10. Decorative Elements
  11. Unique Decorative Elements
  12. Event Lighting Design
  13. Corporate and Non-Profit Events
  14. Social Events, Fairs, and Festivals
  15. Final Project

Dawn Lianna

Dawn Lianna is an accomplished event manager, educator, and natural health expert with over 30 years of experience in event management, natural healing, and personal coaching. Her client list includes non-profit, community and educational organizations, along with corporations and individuals. As an event manager, she has planned, coordinated, and co-hosted over 500 successful events. She has a deep knowledge of the inner workings of the events space, which she shares with students as the instructor of the Event Management and Design course. She is also the author and instructor of the course, Keys to Effective Communication. Her MA in Counseling and Psychology, along with her status as Certified Hypnotherapist and Certified Neuro-Linguistic Programming (NLP) Practitioner, combine in her approach to trust, respect, and rapport in effective conversation. She is an active, certified coach who integrates alternative health practices and her personal studies of herbology, nutrition, positive thinking, intuition development, acupuncture, and massage in her work and her Introduction to Natural Health and Healing course.


There are no specific prerequisites for this course.


Hardware Requirements:

  • This course can be taken on either a PC, Mac, or Chromebook.

Software Requirements:

  • PC: Windows 8 or later.
  • Mac: macOS 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
  • Microsoft Word Online
  • Adobe Acrobat Reader
  • Software must be installed and fully operational before the course begins.


  • Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment. The following textbooks will be shipped to you approximately 7-10 business days after enrollment:

  • Special Events: The Brave New World for Bolder and Better Events by Dr. Shawn Lee and Dr. Joe Goldblatt
  • Professional Meeting Management by the Professional Convention Management Association

Please note: You will receive a digital book if the physical book is on backorder.

LightCast data states that meeting, convention, and event planners earn a median advertised salary of $47,500 annually. On the other hand, Indeed reports the average annual salary for an event planner is slightly higher at $54,019 per year in the U.S.

According to Indeed, event planners organize meetings and events like public conferences, industry trade shows, employee retreats, seminars, and weddings. They create event concepts according to their client's wishes and coordinate all the logistic details. Event planners usually work in convention centers and hotels, interacting with hospitality workers, event attendees, and clients.

Yes, ed2go courses are completely online. However, keep in mind that not all certifying bodies or industry-specific certifications are recognized internationally. Please review your country's regulations prior to enrolling in courses that prepare for certification.


This course is open enrollment, so you can register and start the course as soon as you are ready. Access to your course can take 24-48 business hours.

This course is self-paced and open enrollment, so you can start when you want and finish at your own pace. When you register, you'll receive six (6) months to complete the course.

The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact the student advising team to see what options you may have available to work out a suitable completion date. Please note that an extension fee may be charged.

The course instructor will be available by email to answer any questions and provide feedback on your performance. Occasionally, your course may be supported by a team of industry experts. You will also receive support from the student advising team.

Upon successful completion of the course, you will be awarded a Certificate of Completion.

This course will provide you with the skills you need to obtain an entry-level position in most cases. Potential students should always do research on the job market in their area before registering.

This course is non-credit, so it does not qualify for federal aid, FAFSA and Pell Grant. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements. Financing is available from select schools. Learn more about financial assistance.

If you have questions that are not answered on our website, representatives are available via LIVE chat. You can also call us at 1-877-221-5151 during regular business hours to have your questions promptly answered. If you are visiting us during non-business hours, please send us a question using the "Contact Us" form.