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ed2go Business Operations Creating a Successful Business Plan
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Creating a Successful Business Plan

Turn your business ideas into a solid plan for financing and long-term success. Committing your idea to paper in the form of a business plan not only increases your chances of obtaining financing, but also in keeping your business strategically focused.

With the support of your instructor and a network of like-minded students, you'll work through all of the major components of writing a business plan and emerge with your first draft in hand. And most importantly, you will have completed the first--and most difficult--step on the path to small business success.

6 Weeks / 24 Course Hrs
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Learning Method

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Creating a Successful Business Plan

Learning Method

Instructor-led Confirm your Start Date in Cart


Details + Objectives

Course Code: cbp

What You Will Learn
  • Develop a strategy for success including a detailed business plan
  • Learn the role of the customer in your new business venture
  • Gain an understanding of marketing and all the pieces you will need to know to succeed
  • Understand the financial aspects of starting and running a business
  • Learn how and where to obtain financing
How the course is taught
  • Instructor-led course
  • 6 weeks in duration
  • Courses begin each month
  • 2 lessons released each week
  • 24 course hours
How you will benefit
  • Learn what you will need to know to get a successful start as an entrepreneur
  • Understand how to surround yourself with the right people and tools for success
  • Feel more confident as you step out on your own to achieve your dreams
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Week 1

Take that first step along your entrepreneurial path, and discover that business plans are not just for funding your dream, but for guiding it along the path to success (as you choose to define it). Develop a vision and a mission for your enterprise as you define and refine your product or service, and you'll uncover your niche. This is the fun part of the journey—your only limitation is your imagination!

Week 2

Learn how to position your company to be customer-centric and how to move that customer from satisfied to loyal (and perhaps even an advocate for your business). Then, structure your organization so it's in the best position to provide your product or service to your targeted customers. You’ll also learn the role that change plays in your entrepreneurial evolution.

Week 3

Lay the foundation for your marketing efforts, explore the features and benefits of your product or service, and begin the ongoing task of market research. Then, learn about your competitors, discuss pricing (one of the most difficult issues of new business), and complete a SWOT—analyzing strengths, weaknesses, opportunities, and threats.

Week 4

Explore graphic design, logos, image, public relations, and guerrilla marketing to discover marketing in action! Then, tackle manufacturing and operations concerns.

Week 5

Take a bird's eye view of the financial section of a business plan and briefly explore the capital equipment list, the balance sheet, and break-even analysis. Then, explore the projected income statement, cash flow, and historical financial records.

Week 6

Focus on funding and financing opportunities and gain a better understanding of where to locate traditional (and not so traditional) sources of funding. Finally, you'll write an outstanding executive summary and discuss a few important document formatting tips. You'll also learn what supporting documents you should add to your final business plan.

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Instructors & Support
Kris Solie-Johnson

Kris Solie-Johnson, chancellor and president of the American Institute of Small Business, best-selling author, educator, speaker, and mother of three, is an energetic and passionate entrepreneur. Her books are in public libraries, high schools, colleges, and military bases both nationally and internationally. Solie-Johnson has an MBA in Venture Management from the University of St. Thomas and over 19 years of experience helping entrepreneurs reach their goals quickly through joint venture partnerships, creative marketing programs, and innovative financial options. She's dedicated to motivating and inspiring owners to achieve beyond their dreams.

Prerequisites / Requirements


There are no prerequisites to take this course.


Hardware Requirements: 

  • This course can be taken on either a PC or Mac device.

Software Requirements: 

  • PC: Windows XP or later.
  • Mac: OS X Snow Leopard 10.6 or later.
  • Browser: The latest version of Internet Explorer, Firefox, Chrome, or Safari (We recommend Firefox or Chrome).
  • Microsoft Word or other word processing program.
  • Adobe Flash Player. Click here to download the Flash Player.
  • Adobe Acrobat Reader. Click here to download the Acrobat Reader.
  • Email capabilities and access to a personal email account.
  • Software must be installed and fully operational before the course begins.

Instructional material requirements: 

  • The instructional materials required for this course are included in enrollment and will be available online.
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When can I get started?

A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits!

How does it work?

Once a session starts, two lessons will be released each week, for the six-week duration of your course. You will have access to all previously released lessons until the course ends.

How long do I have to complete each lesson?

The interactive discussion area for each lesson automatically closes 2 weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.

What if I need an extension?

The Final Exam will be released on the same day as the last lesson. Once the Final Exam has been released, you will have 2 weeks plus 10 days to complete the Final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.

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