Online Marketing Communications Suite
The Online Marketing Communications Suite is made up of four in-depth classes that are designed to prepare students for successful marketing careers while providing a robust understanding of key strategies and best practices to implement.
University of the District of Columbia
Whether you are looking to expand your writing knowledge, learn the basics around online marketing, or understand the inner workings of today's social media platforms – we can help! Our comprehensive Business and Marketing Writing, Marketing Your Business on the Internet, Blogging and Podcasting for Beginners, and Using Social Media in Business courses provide the information and insights you need to succeed as a digital marketer.
Business and Marketing Writing
Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you're just interested in a writing or marketing career. Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!
Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business, marketing principles, and written communications. You will learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. This course will help you understand the power of writing - and use it to present a solid, cohesive message to your target audience.
Marketing Your Business on the Internet
Find out how to market your business on the Internet, even if you have little or no money to spend! In this practical, hands-on course, you'll discover proven methods that will help you establish an Internet presence and build an online brand identity. You'll learn how search engine optimization (SEO) works and how to track your site's performance using web analytics. You will discover how to use online advertising, email marketing, and social media (including blogs) to drive business to your website. Finally, you'll learn how to keep your visitors coming back again and again!
Throughout the course, you'll learn to think strategically about marketing your website, products, and services using Internet technologies. You will also explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you'll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business.
Blogging and Podcasting for Beginners
Blogging and Podcasting for Beginners will teach you how to plan and create your very own blog and podcast. Through hands-on exercises, you will discover the benefits of using free web tools like Blogger, WordPress, Audacity, and YouTube. You will find that creating a blog and podcast is much easier than you ever imagined.
First, you will learn how to develop a plan for the content, setup, maintenance, and how to use free blogging software like Blogger and WordPress to put that plan into action. After that, learn how to record a professional-sounding audio podcast with a very simple recording tool you already have. You will edit the file with another free software program, add music to it, and then post it online for others to enjoy. Finally, you will find out how to record a video podcast. You will edit it, add special effects, drop in a podcasting-safe music file, and then publish it online.
Using Social Media in Business
One of the biggest challenges for business owners is finding new customers. Over the past decade, some business owners have leveraged social media to do just that. Whether you're a social media novice or a seasoned veteran, this course will give you a solid foundation in social media marketing and using it to grow your business.
In today's globally connected environment, social media is a game changer for businesses. So, whether you're looking for a new way to market your business or simply want to better understand social media, this online social media marketing course will empower you.
Suite bundles are not eligible for partial drops or refunds. Transfers to other open sessions of the same course are available. Please refer to your school for additional details regarding drops, transfers, and refunds on Suite bundles.
How the course is taught
- Instructor-led online course
- 96 course hours
- Business and Marketing Writing
- The Role of Business and Marketing Writing
- The Ins and Outs of Image
- Writing Approaches and Strategies
- Putting It All Together: Writing Project
- Complete and Incomplete Sentences
- Word Choices
- Internal Communication
- Banishing the Bureaucracy
- Editing, Proofreading and Evaluating
- Putting It All Together: Editing Project
- Marketing Ethics
- Marketing Your Business on the Internet
- Businesses on the Web
- Web Presence
- Domain Names and Search Engines
- Website Optimization
- The Internet's Impact on the Marketing Mix (4 P's)
- Web Analytics
- Online Advertising
- Email Marketing
- Creating Site Stickiness Through Content
- Creating Site Stickiness Through Community
- Creating Site Stickiness Through Commerce
- Completing Your Internet Marketing Plan
- Blogging and Podcasting for Beginners
- Hosting and Software
- Your First Audio Podcast
- Editing and Publishing Audio Podcasts
- Video Podcasts
- Editing Video Podcasts
- Using Social Media in Business
- Developing a Social Media Foundation
- Creating Your Social Media Strategy
- Building Your Social Media Organization
- Crafting High-Quality Content
- Social Media Automation
- Social Media and Your Team
- Measuring Your Social Media Performance
Lisa Adams is a web development expert specializing in marketing, user experience, and e-commerce. In addition to building and maintaining hundreds of websites, Lisa has helped a wide variety of clients and students to create their own sites and modify existing ones to make them more attractive and user-friendly.
Richard Mansfield is a best-selling author and widely recognized expert on computer programming. He holds a master's degree in English from the University of California, Santa Barbara. He has written numerous articles and columns on computer topics, and was the editor of Compute! Magazine. In addition, he has authored or co-authored 44 books, including the best sellers Machine Language for Beginners (Compute!) and The Visual Guide to Visual Basic (Ventana). His more recent titles include Creating Web Pages for Dummies (co-authored, Wiley), XML for Dummies: All-in-One Desktop Reference (co-authored, Wiley), Mastering VBA for Office 2019 (Sybex), and Programming: A Beginner's Guide (McGraw-Hill). Richard's books have sold more than 600,000 copies worldwide and have been translated into 12 languages.
Brad Semp, Ph.D., is Chief Executive Officer (CEO) at a global corporation, a life-long entrepreneur, and a former professor of Bachelors and Masters of Science courses in Internet Marketing. Dr. Brad is active on social media platforms to engage with prospects and customers, expand relationships, and to grow businesses. He routinely coaches other entrepreneurs and business owners and consults with Fortune 500 organizations on how to design and implement effective social media systems, strategies, and tactics
Instructor Interaction: The instructor looks forward to interacting with learners in the online moderated discussion area to share their expertise and answer any questions you may have on the course content.
Completion of Designing Effective Websites and Creating Web Pages (or equivalent experience) is helpful but not required.
- This course can be taken on either a PC or Mac.
- Mac users should expect to make adjustments based on their operating system differences especially during the podcast portion of the course. In addition, Mac users will download different versions of audio editing software and video editing software that will differ from the directions presented in the course.
- PC: Windows 8 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
- Adobe Acrobat Reader.
- Software must be installed and fully operational before the course begins.
- Email capabilities and access to a personal email account.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.